1, inexperienced
Novices just have no entrepreneurial experience. If they want to open a tea shop, they have to start from scratch, which is very easy to take detours and lead to investment failure. Therefore, many novice entrepreneurs choose to join stores and successfully open stores with the help of brand power. Or go to the milk tea industry first and gain mature experience before opening your own shop.
2. Product risk
The consumption coverage of milk tea is wide, the price is moderate and the profit is rich, so the competition among peers is fierce. Whenever a new product goes on the market, it immediately sweeps the milk tea industry. Now all the milk tea products on the street are similar. If you are a novice to open a tea shop, the products are the same, there is nothing new, and the store is not famous, so you are not confident in the face of many peers.
3. Site selection risk
The location of the store has a great influence on the success or failure of starting a business. Many people would rather not open a store without a good location until they find a suitable good location. A good store site can bring a steady stream of natural passenger flow to the store, even if the product features of the store are not obvious, it can maintain normal operation. If the shop is not located properly, it will be worse.
Extended data
Matters needing attention in opening milk tea shop
1, market research
The first thing to do when opening a tea shop is market research, especially for inexperienced novices. It is very bad to join blindly without market research. Therefore, if you want to open a good tea shop, you need to make a field trip and make full preparations so that you won't be in a hurry.
2. Positioning of milk tea shop
Through the comprehensive actual situation, the tea shop is positioned. Whatever you do must be combined with the actual situation, and you must not be inconsistent with your own actual situation. After all, different types of shops have different requirements for funds, so you should plan the positioning of your own tea shop.
3. Milk tea beverage and consumer positioning
The positioning of milk tea drinks and consumers needs to be based on market research data and comprehensive consideration of shops. It is necessary to consider whether milk tea drinks satisfy most consumers and maintain certain characteristics.
Whether opening a tea shop or other industries, the most important thing is to pay attention to consumers and market demand. Without these two things, no one would patronize this shop. Therefore, the series, cost, pricing and other aspects of opening a tea shop need to be planned in advance, provided that it conforms to the type of its own shop, so that the tea shop can operate better.