Syb Cake Shop Business Preparation Plan 1 1. General situation of the enterprise
Main business scope: Doraemon Cake Shop, which mainly provides raw materials, tools and venues, and professionally guides customers to do DIY. DIY cakes can be made by hand in the store. The main product is cake DIY, and at the same time, we still want to sell finished products and customized products with Doraemon as the shape. Here, consumers can get together with friends, have fun with their parents, share in teams and learn individually. They can put aside all their troubles and relax into the infinite fun of DIY.
□ New industries □ Traditional industries □ Other enterprise types (select one and tick ■): □ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture.
Second, the personal situation of the author of the business plan
Previous relevant experience (including time): no direct work experience. However, there are many people with such needs in the community where I live, and I have conducted market research. Familiar with this industry.
Education background, relevant courses studied (including time): September * * * to July * * * *, majoring in * * * * school; Attend SYB entrepreneurship training class on 20 151month.
Third, the market evaluation
Description of target customers: The main business targets are customers, mainly young people, such as college students' couples, who are very creative and curious about novelty, and some young parents will send their children a love cake made by themselves. Market capacity or estimated market share of this enterprise: As there is no such DIY cake shop near the site at present, the market share is about 60%. Trend of market capacity: With the continuous improvement of economic level and the strengthening of people's personalized demand, the market capacity of this industry will continue to increase. The main advantages of competitors: starting early; Large scale; High degree of specialization; Have their own loyal customers.
The main disadvantages of competitors: high product price; The product has no characteristics; Only pay attention to DIY process, ignoring the taste of the product.
The main advantages of this enterprise over its competitors are: high quality and low price; Small store and flexible marketing strategy; With its own characteristics, the main disadvantages of this enterprise compared with its competitors:
The storefront is small and the equipment is simple; Without its own loyal customers; There are fewer people with professional baking technology.
Fourth, the marketing plan
2. Price
3. Location
(1) site selection details:
(2) The main reason for choosing this address: Nanxi Shopping Mall (directly opposite the railway station) was chosen for the bakery because there are schools, office buildings and residences near the area.
The residential area is crowded with people, and the lot is located in the bustling traffic area of Guilin. The storefront is its own property right and the store rent is not expensive.
(3) Sales method (select one and tick ■):
Will sell or provide products or services to: ■ end consumers □ retailers □ wholesalers (4) Reasons for choosing this sales method: V. Organizational structure of the enterprise.
Enterprises will be registered as
■ Individual industrial and commercial households □ limited liability companies □ sole proprietorship enterprises □ others □ partnership enterprises.
Employees of Doraemon bakery enterprise (please attach the organization chart and employee job description):
Job monthly salary owner or manager-
Employee 1500 yuan
Business license and permit to be obtained by the enterprise:
Type estimated cost
Industrial and commercial business license, tax registration certificate, health permit Legal responsibilities of 600 yuan enterprises (insurance, new remuneration of employees, tax payment):
Category estimated cost
Insurance 600 yuan
Agreement between the partner (cooperator) and the partnership (cooperator): (omitted)
VI. Fixed assets
1. Tools and equipment
According to the predicted sales volume, assuming that the production capacity reaches 100%, the enterprise needs to purchase the following equipment:
2. Means of transportation
According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:
3. Office furniture and equipment The office needs the following equipment:
4. Summary of fixed assets and depreciation
Seven, liquidity (month)
1. Raw materials and packaging
2. Other operating expenses (excluding depreciation expenses and loan interest)
VIII. Sales revenue forecast (12 months)
Nine, sales and cost planning
X. Cash flow plan
Syb Cake Shop Business Preparation Plan 2 I. Overview of Cake Shop
1. Our restaurant belongs to the catering service industry and is named Maggie Afternoon Tea. It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.
2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Andreessen, Chaoyangfang and so on in the future.
3. Our store needs venture capital of 95,000 yuan.
Second, the business objectives
1. Due to its geographical location in the trade street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its doors. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital 1 year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.
Third, the market analysis
1. source: the target customers of our store are: ordinary consumers who go shopping and entertainment in Trade Street, accounting for about 50%; Around the school students, shop staff, community residents, accounting for about 50%. The number of tourists is sufficient, and the consumption level is low.
2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Anqier. So the competition is great.
Fourth, the business plan
1. First, spy on several cake shops around to find out the cost and price of different kinds and sizes of cakes. Understand the business philosophy and management tricks of all kinds of cake shops.
2. After the opening gold was raised, we began to dig corners in major cake shops. You can't dig openly. When there are few people in the shop, you should sneak over and discuss with the master in the shop. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.
It is understood that a set of consumption rate is found: customers never have the cheapest price. If you can lower your price by a few dollars today, there may be competitors competing with you for orders at a lower price tomorrow. From this, we can understand a certain competitive strategy in the product market: price reduction promotion is not a long-term business strategy, and only by making the highest quality cakes with the best materials can we attract customers and retain them.
4. The cake shop is mainly for the public, so the price is not too high, which belongs to the middle and low price.
5. Some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.
6. Cake shops can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.
7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.
8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else, and the waiter can call him (her) Mr. or Miss * in public, they will feel very respected.
9. Put some promotional materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.
10. No matter from the storefront decoration, the image of the clerk, or the cake making, it is necessary to give customers a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.
1 1. The food industry has special job skills requirements: employees must hold health certificates.
V. Financial estimation
Start-up assets: about 95,000 yuan.
Equipment investment: 1. The rent is 5000 yuan. 2. The decoration of the facade is about 2,000 yuan (including the decoration of the storefront and the light box). 3. The shelf and the selling platform are put into about 1500 yuan. 4. The employees (2 employees) need 500 yuan for the same dress. 5. The biggest investment of machinery and equipment: 80,000 yuan (including the complete set of utensils for making cakes). The first purchase: raw materials such as flour and cream, about 6,000 yuan.
Monthly sales (even): 2 1000 yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 2 1000 yuan after it is on the right track.
Monthly expenditure: 14033 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5,000 yuan.
Cost of goods: about 30%, about 5000 yuan. Salary of staff: 10 square meter store needs cake chef 1 person and waiter 1 person, and the salary is RMB 2,000.
Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 700 yuan: calculated according to 5 years, monthly profit of 1333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year.
VI. Analysis of risks and constraints:
Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and tricks to attract customers.
Syb Cake Shop Business Preparation Plan 3 Sweet Shop Business Plan Summary:
1, we need to open a dessert shop that mainly focuses on all kinds of desserts. Desserts in this dessert shop will be loved by the market.
2. These desserts are aimed at customers of all ages, ranging from children to the elderly.
3. In the current dessert industry, there are a lot of desserts, but generally the customers are young women, and there is no dessert shop for all the people, and the desserts in the general dessert shop are almost the same, with little novelty. So there are few dessert shops of this type in the market. You must go to kd.txuuu.com to open a shop
4. The capital I have now is that I have a deep understanding of the dessert industry and know how to develop new desserts and attract more customers. Secondly, professionals who develop desserts can be recruited for reasonable research and development.
5. After a new dessert is launched, it will naturally attract a certain number of customers, and then slowly develop all kinds of new desserts, from less to more, and make more and more desserts that belong to our characteristics, making their own characteristics in the dessert industry.
Career description
What we want to do is to enter the dessert industry. The target customers are the general public. Some people mistakenly believe that women love sweets more than men, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many men also like desserts. Many young women often regard sweets as a scourge in order to keep slim or lose weight. And now consumers are becoming more and more rational. Therefore, the target customers of dessert shops are not just young women, but customers of all identities, tastes and ages, and the public operate.
First, we will focus on selling existing products. When we earn the first bucket of gold, we will recruit researchers to develop new types of desserts and create our own characteristics.
Product description
Our dessert shop deals in Chinese and western desserts. The varieties include Hong Kong fruit desserts, sago, double-skin milk, sesame paste, bean curd, bean jelly, herbal tea, ice cream, ice cream cookies, smoothies and shaved ice, soup (dew), flavored dairy products, turtle paste, smoothies, shaved ice, sugar water, porridge, fruit juice, pudding, medicated diet nourishing stew, traditional Chinese snacks and so on.
Professional raw materials, rest assured.
Our dessert shop has established cooperative relations with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional materials in the dessert shop. From the perspective of trustworthy raw material suppliers, it gives customers a feeling that food safety can be guaranteed exactly.
Rich varieties, more choices
It is hard to please all. Sweet shops should try their best to make dessert tastes suitable for people of all ages and tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition and more health.
In addition to ordinary ice desserts, there are also Hong Kong fruit desserts, medicated diet nourishing stews, herbal teas and turtle paste. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good beauty-care effect, especially for young ladies who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also can nourish the skin through food.
Service specification, more satisfaction
Sweet shop employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Operate and serve in uniform clothes respectively. Employees require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Market description
The market of dessert shops is very large, and people of all ages will like it. But there are very few dessert shops with systematic management and innovative ideas in the market now, and this dessert shop just makes up for this gap.
Location and equipment
As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings and so on.
The most basic thing is to be clean and bright, with bright windows. It is absolutely unnecessary to decorate the storefront with a large sum of money. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned about the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. The dessert shop should pay more attention to the selection of elegant and refined dishes than other small shops, so that customers will feel comfortable when they look at the tableware, and think that this shop is tasteful enough to be famous again.
The store should be furnished with tables and chairs that can accommodate fifteen people, with an area of about 10 square meter or more.
compete
We learned about large and small coffee shops and western-style leisure restaurants, and found that although most of them also operate a certain variety of desserts, the variety is not complete and the content is unprofessional. Therefore, the dessert project failed to form a systematic and standardized industry atmosphere. However, it will still be diverted to a large number of customers because of the brand dependence that has been formed in consumers' minds.
It is precisely because of the current market chaos that a ray of light has come to us. Our service tenet can overcome the above difficulties, meet the needs of target consumers, and cut into this market quickly. Our business philosophy ahead of peers can support our sky. After analysis, we can carry out washing integration work on this chaotic market. Sweet shop specializes in dessert, insisting on brand differentiation and humanized management. Use the infiltration method of moistening things quietly to establish and expand the popularity and reputation, and attract more customers with their own characteristics. Manage personnel
Every employee of the dessert shop must be professional, and everyone including the cashier and the store cleaner must undergo strict training to ensure the standard operation during normal work. Management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must apply for health certificates.
Management thought
The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the management idea of putting people first and attaching importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve the overall development of the restaurant and realize 1+ 1> The effect of 2.
management philosophy
(1) Respect the independent personality of catering personnel.
(2) Lower management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary for subordinates to feel the strict discipline of the dessert shop, but also to care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management team
Investment is a business of managing talents. We will build a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop. management system
Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Financial demand and application
Shop area: 10 m2
The first installment of store rent: 1500 yuan.
Equipment expenditure: about 3,000 yuan.
Opening cost: 4500 ~ 8000 yuan
Profit prospect: 4500 ~ 7000 yuan/month
Adding up the expenses such as tables and chairs, bowls and spoons, kitchen utensils, raw materials, disinfection bowls and prepaid store rent, it is estimated that the opening cost will be about 6000 ~ 8000 yuan. The disinfection cabinet should be placed in the most conspicuous place in the store, because it is necessary for sanitary work. Customers can also feel a sense of security when they see sterilized cupboards. The purchase of complete equipment costs about 3000 yuan. There is no need to spend a lot of money to decorate the storefront. Customers are more concerned about the warmth of the environment and the taste, nutrition and hygiene of food. At the same time, dessert shops should pay attention to the selection of dishes with distinctive personality, so that customers can have a novel feeling when they look at the tableware.
Growth and development
According to the strength of the enterprise, the dessert shop takes Shanghai, an international metropolis, as the starting point and looks at the whole country. According to the strategy of expanding from small and medium-sized cities to large cities, it will gradually develop into regional chain enterprises. Specifically divided into the following three steps:
1, based on the market, occupy a certain share to fill the gap in the market, and make the enterprise professional, standardized and develop steadily.
2. Occupy the market and establish a chain mechanism. When the corporate image is accepted and begins to be loved, open a chain store according to demand. Learn management experience in practical operation.
3. Going to a wider market, the open franchise operation can be well controlled and operated normally in the Shanghai market. With a certain working capital, regional popularity, and a certain degree of market operation system theory and operation experience, after applying for independent intellectual property rights of products, it will expand chain stores nationwide and open franchise operation.
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