Reasons why Menglong ice cream is expensive:
Menglong is a high-quality ice cream, but also has a high cold chain cost (after all, Heluxue is not as deep and wide as domestic dairy brands). As an ice cream lover, I can really say with certainty that the taste of magnum is very different from other cheap ice creams mentioned by the subject!
Extended data:
The positioning of magnum ice cream is high-end consumer goods, and magnum certainly thought of this. Previously, European Magnum chose to cooperate with Italian luxury goods DolceGabbana to commemorate the 25th anniversary of its listing, and invited the designer of this brand to create a limited edition ice cream for Magnum, which subverted the original style of Magnum from packaging to taste.
Magnum is a product with the concept of "classic" in the Heluxue brand of Unilever. Unilever is the largest ice cream company in the world. It also owns Benjery, Fogsiller and other brands. Menglong ice cream is made of milk without any additives, and chocolate comes from Belgium, the "chocolate kingdom".