E-commerce is mainly the use of open Internet and safety and security technology, in all regions of the world to carry out the corresponding commercial trading activities, buyers and sellers in the transaction at the same time can be in different spatial locations to use network technology to carry out the transaction activity, this kind of This activity is based on the browser mode of purchasing the required items. Relative to traditional forms of trade, the form of e-commerce is not only fast, but also very convenient, get people's favorite, significantly improve the rate of regional economic development, to provide help for regional economic development.

I. The impact of e-commerce on regional economic development

Before understanding the impact of e-commerce on regional economic development, we must first analyze its concept.

First, the regional economy, which can be understood as the economic development of the region, or call it the regional economy, is based on the internal and external conditions of economic development in a certain region under the interaction of the production complex. Regional economic terminology comprehensive geographic concept of economic development belongs to a microcosm of the national economy, the emergence of a regional capital development and practical utilization of the current situation and other issues [1].

Second, e-commerce is mainly the Internet as a technical means, the exchange of goods as the center, in the buyer and seller do not meet the premise of business trade activities. This trade activity is mainly to make the buying and selling process present the development characteristics of electronic, networked and commercialized. With the development of global economic integration, e-commerce has been gradually upgraded to the level of national strategy, which provides a good foundation for the development of regional industrial clusters, and is of great practical significance in driving the development of the regional economy and promoting industrial upgrading.

So far, e-commerce has played a crucial role in the development of regional economy, which can not only meet the expanding domestic demand, but also expand the foreign demand. The completion of the new urbanization construction work not only needs the support of e-commerce, at the same time, e-commerce can promote the sustainable development of the regional economy, and then accelerate the upgrading of industrial structure to ensure that to meet the needs of industrial transformation and development.

(a) Expanding foreign markets

Although the domestic consumer market still has a large space for development, but with the continuous improvement of people's living standards, people's taste has gradually improved, in the network of cheap commodities gradually lost the advantage, people hope to get the international cosmetic products, clothing and so on, which requires that the domestic enterprises can seize the people's consumer psychology, e-commerce as a trading bridge, with foreign enterprises to form a new business model. This requires domestic enterprises to seize people's consumer psychology and use e-commerce as a trading bridge to form benign cooperation with foreign enterprises. E-commerce can further increase the frequency of enterprise transactions, while ensuring the security of transactions. From the current analysis of the actual situation, more and more people began to contact the online shopping, which lays a good foundation for the development of e-commerce [2].

(B) accelerate the upgrading of industrial structure

At present, China is in a stage of transition, some traditional heavy industry are in the difficult transition development. If this part of the enterprise wants to transform the success of the need to "fish leap dragon door", but need a longer conversion time, then this part of the enterprise may be in the economic market under the influence of the transformation failure, and ultimately bankruptcy. Therefore, if the conditions allow, enterprises need to implement transformation and upgrading as soon as possible, based on the basic characteristics of the market economy to make targeted transformation planning. The development of e-commerce can further accelerate the transformation of enterprises, laying the foundation for the upgrading of industrial structure. The role of e-commerce for regional economic development is very obvious:

First, the region has obvious regional, its products show obvious unique cultural characteristics, but want to expand the scope of there is still a certain difficulty. And in the role of e-commerce, can take into account the network resources to publicize and promote the characteristics of this area products and culture, the formation of a distinctive brand.

Second, e-commerce in the continuous development process can promote the development of many industries, making the link between the industry has become closer, such as e-commerce and express delivery industry. Therefore, e-commerce can promote the structural upgrading of the industry.

(C) to promote the construction of new towns and cities

Modern new towns and cities need to be built in the process of commodity trading, in the process of **** to enjoy the information, by virtue of e-commerce advantages to improve the effect of the construction of towns and cities. E-commerce in the actual application of the link is not like the traditional retail, its unified distribution of goods, can let the material to realize the aggregation, and e-commerce can also be a unified collection of information, based on the different nature of the goods to allocate resources. This distribution model can not only enhance the actual utilization of commodity resources, and to ensure that the capital chain does not have problems at the same time to promote the construction of new urbanization continued to accelerate [3].

Second, the e-commerce under the regional economic development strategy

In order to better study the e-commerce background of the regional economic development, we need to focus on from the clear inclusion of regional economic development strategic planning; modern logistics and e-commerce to achieve synchronization, cooperation and development; to create a regional e-commerce clusters; to guide the transformation of traditional physical enterprises; to establish a perfect e-commerce service The transformation of the traditional real enterprises; the establishment of a perfect e-commerce service support system in several aspects, in order to elaborate the actual impact of e-commerce on the development of the regional economy.

(a) Clearly integrated into the regional economic development strategic planning

With the gradual increase of e-commerce for the regional economic development of the impact of the local government also attracted enough attention. Considering the actual requirements of regional economic development, it can be reflected in the formulation of regional economic development strategies. In the application of regional e-commerce, regional economic development also need to realize the complementary tea structure, so that the planning of regional economic associations, and to be established, so that the formation of network expansion of the basic mode of radiation. Therefore, the regional economic circle for the reasonable and effective use of economic resources, based on the economic circle to promote the regional products toward more distant regional radiation, so that you can meet the level of operation and economic synergy to enhance the overall capacity. Especially in the per capita distribution of natural resources is extremely uneven today, e-commerce needs to be combined with the layout of the regional economy, and through this kind of influence, so that the scientific planning of the regional economy.

(B) modern logistics and e-commerce to achieve synchronization, cooperation and development

For the development of regional e-commerce economy, logistics is crucial, we need to take into account the modern logistics and e-commerce cooperation and synchronous development. As far as the local government is concerned, it should be able to realize foreign investment through the information technology platform, make clear the basic goal of the development of local modern logistics, and effectively guide the e-commerce enterprises and logistics enterprises around this goal, and promote their active cooperation on the basis of interests to support the construction of the local regional economy, in order to create a high-quality and efficient e-commerce industry chain. The basic situation of the current market, the need for a complete and sound supply chain services, which involves more content. For any enterprise, no matter how large the scale is, it is difficult to make customers feel satisfied in terms of time and service quality, and it is necessary to realize the mutual cooperation of a number of enterprises throughout the industrial chain in order to meet their actual requirements and ensure the quality and efficiency of services. For e-commerce, mainly dependent on logistics, you can try to establish e-commerce enterprises and logistics enterprises alliance, based on mutual benefit, the basic principle of equality, the formation of a solid cooperative relationship between the two, to achieve **** win. Such an operation for e-commerce enterprises and logistics enterprises can promote its development, and dependent on logistics enterprises of e-commerce enterprises products can further quickly reach the hands of consumers, the development of corresponding additional services, such as door-to-door return and exchange of goods. Logistics companies in this process can naturally obtain the corresponding business, to obtain greater profits [4].

(C) to create regional e-commerce clusters

In addition to the advantages of information technology, Internet technology, one of the most obvious advantages is its intensive presentation, so that a reasonable distribution of resources, but also to meet the cost of economic development to reduce. Therefore, as the local government, it is necessary to rationalize the planning of e-commerce parks, and do a good job of corresponding supervision, so that the enterprise investment and publicity work can be truly implemented.

First, the formation of e-commerce regional cluster brand, so that the characteristics of the region as far as possible, and can meet the homogenization of the effective avoidance of the problem, in order to enhance the attractiveness and influence.

Second, in order to form an organic e-commerce park as a whole, we can take into account the collaboration between each other, help, and so on, so as to build out the advantages of clustering.

Third, focusing on the development of individual e-commerce, through the establishment of a sound partnership, and ultimately the use of their own ways and means, the implementation of product sales and publicity, which can facilitate the subsequent management and rectification, in order to enhance the standardization of business.

(4) guide the transformation of traditional real enterprises

In the continuous development of e-commerce in the context of the development of the traditional economic model of the development of channels has become more and more narrow, so that not only the actual production and operation of the impact, but also for the development of the regional economic construction will also cause more or less impact. Considering the emergence of this situation, the traditional real enterprises are required to actively carry out the transformation. For example, the use of regular exchanges, promotional activities, investment activities, such as inviting traditional enterprises to participate in them, in order to have a certain impact on the management of the enterprise's thinking, and at the same time for the construction of e-commerce can also provide the technology, experience and ideas, so that the physical operation and e-commerce network can be combined with each other to achieve the expansion of the new market. Based on the effective analysis of the environment, market conditions, based on their own resource advantages using C2C, B2C, B2B and other platforms, to further broaden the market space, and constantly improve the market share. And actively guide enterprises to achieve their own production and operation of the transformation, guiding them through information technology, to achieve reasonable optimization of procurement channels, so as to establish a high-efficiency, low-risk, low-cost supply chain [5].

(E) the establishment of a perfect e-commerce service support system

In order to better promote the development of e-commerce, the need to do a good job of continuous optimization and improvement of network facilities to enhance the security of the network, to ensure that e-commerce can be realized on the network of safe transactions. Through the logistics and express industry also need to do a good job of optimizing the processing, to be able to establish the corresponding logistics and express system, for the development of the e-commerce industry to provide excellent conditions. The e-commerce industry also needs to continue to innovate and optimize the part of the payment service, in order to improve the actual security of the payment service, and to help the financial sector to establish the information of the consumer electronic wallet, to achieve a new design of the form of payment, to provide consumers with a safe and convenient form of consumption.

Three, e-commerce on the regional economic development of the empirical analysis

In order to better study the impact of e-commerce on the regional economic development, this chapter of the Hainan Province as an example, for the e-commerce impact on the positive analysis, according to which to promote the development of the regional economy. Specifically, it mainly contains the government stage, enterprise performance, to promote the overall development of e-commerce; the impact of Hainan's agricultural sales; tourist attractions and independent brands of specialties leapfrog development; e-commerce development to promote the cultivation of talent and the introduction of several aspects of the content.

(a) The government set the stage, the enterprise performance, promote the overall development of e-commerce

In recent years, in the conditions of strong support from the relevant government departments, Hainan Province has held a number of e-commerce forum meetings. Starting in 2016, Hainan Province held a development forum meeting "cohesion of Hainan Internet power, open up a new space for e-commerce", which reflects the importance of e-commerce in Hainan Province in the last few years of concern, and will gradually elevate the e-commerce to the level of the government and the community's extensive attention to obtain key support and corresponding development. support and corresponding development. In the government's vigorous promotion, enterprise's continuous progress, Internet *** with the efforts of the basic premise, the Internet and e-commerce industry in Hainan has achieved corresponding development and effective progress, but relative to more developed regions, there is still a certain gap in itself, the future development environment is still not optimistic, the need for government departments and enterprises to be able to collaborate, and continue to improve the corresponding content. Therefore, the government and society in the efforts to promote e-commerce business innovation and entrepreneurship sustainable development, and strive to create a healthy social atmosphere, to create a more robust e-commerce development of the public **** service system, so as to build a match with the development of the Internet e-commerce environment of the Hainan Province, to promote the development of the traditional industrial structure at the same time to promote the improvement of the overall regional economic index.

(B) the impact of Hainan's agricultural sales

In the Department of Industry and Information Technology, the Department of Agriculture and other corresponding government departments support, need to actively build rural e-commerce platforms, so as to establish the promotion of agricultural products trading market, in order to accelerate the sustainable development of the "Internet + agriculture", the construction of the Internet town, and further accelerate the agricultural Internet of Things demonstration base, the Internet of Things. In order to accelerate the sustainable development of "Internet+Agriculture" and build an Internet town, it is necessary to further accelerate the construction of agricultural Internet of Things demonstration bases, build a big data management service platform, and effectively promote agricultural products to touch the Internet. In addition, to reduce the actual logistics costs of agricultural products, accelerate the construction and connection between the logistics service network of trade circulation, postal service, supply and marketing and other systems, so as to implement the county, township and village logistics system, and ultimately build an interactive e-commerce resource platform. With the establishment and improvement of more than 10 Internet agriculture town, Taobao county e-commerce talent service center also settled in Sanya, Jingdong also established a logistics center in Hainan. Hainan has initially realized the reasonable application of Internet information technology in a series of processes from agricultural production to service, and the development of agricultural e-commerce enterprises has exceeded 10,000, and its turnover has exceeded 30 billion yuan [6].

For Hainan Province's agricultural specialties, has been the attention of consumers across the country, from mango, papaya and other fresh fruits to eggplant cowpeas and other green vegetables, especially anti-seasonal fruits, vegetables, etc., has a good sales volume, but inevitably there will be a sales information channels are not smooth, the shortcomings of a single form of purchase, so that buyers and sellers there is a large market space for development. Along with the continuous development of e-commerce, e-commerce and network of agricultural products, the actual sales volume are growing exponentially, Jingdong, Tmall and other e-commerce portals have appeared in Hainan, Hainan agricultural products, such as okra, mango and other products, are to achieve the year-round supply and booking, a great limit to meet the actual needs of the people of the country, the development of Hainan's regional economy played a good role in promoting the role of.

(C) Tourist attractions and the leaping development of the independent brand specialties

Tourist attractions and the development of tourism business economy is also the main channel to promote the development of Hainan's regional economy. With the continuous development of e-commerce, with its penetration in the field of industry, each scenic spot is also integrated into e-commerce. Whether it is from the scenic spot portal website construction or publicity to start, or for APP promotion, micro letter public number promotion, can further promote the tourist attractions business channels to broaden. For off-peak season promotions, holiday specials and other publicity, basically tourists come and go as they please, catching up with what is what, but through e-commerce means, the news has become more informed, tourists can be arranged in advance, so that tourism has become more interesting and purposeful. Through preferential policies, online booking, etc., not only can the tourists get the corresponding tourism information, but also can stimulate the consumption of scenic spots. At present, many scenic spots in Hainan have realized their own brand of tourism product development, such as Yalong Bay Scenic Area handicrafts, Penang Valley Scenic Area special food, etc., are liked by the majority of tourists, but in the past, only through the scenic area to be able to buy, once the tourists left the scenic area, can not be purchased once again. After the emergence of e-commerce, it makes this contradiction to be effectively resolved, through a specialized online store to achieve online sales, you can let tourists buy their own assured products, continue to increase the actual sales of specialty products, and ultimately stimulate the development of Hainan's regional economy.

(4) E-commerce development to promote the cultivation and introduction of talent

With the continuous development of e-commerce, the Internet and e-commerce talent for the actual demand is also increasing, must pay attention to the cultivation and introduction of talent.

First, through the training and introduction of talent, can effectively solve the problem of e-commerce talent demand in Hainan Province.

Second, the e-commerce market and the Internet market continues to grow stronger, can drive the employment of local college graduates, and ultimately achieve a win-win situation.

In response to the momentum of the rapid development of e-commerce in Hainan Province, we should emphasize the training of e-commerce professionals in colleges of industry and commerce, colleges of higher learning and vocational and technical colleges, so as to meet the demand and supply of graduates in the employment market. At the same time, based on the actual needs of the market, colleges and universities to further strengthen the e-commerce and the corresponding disciplines of teaching, and with the actual demand for the combination, is committed to cultivating more composite, application-oriented e-commerce talent.

Four Concluding Remarks

In the continuous development of modern technology, the e-commerce industry can match the pace of development of our country at this stage, through the combination of the regional economy can be established corresponding to the e-commerce security mechanism, thus constantly improving the security of the e-commerce system, and the realization of e-commerce related products, the promotion and publicity, in order to stimulate consumer demand, and to promote the e-commerce industry. The company's products and services are designed to be more cost-effective and efficient than ever before, and can be used in a wide variety of applications, such as mobile phones, mobile devices, and mobile phones.

V. References

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[3] Yan Shuang. Heterogeneity analysis of the impact of e-commerce development on regional economic growth[J]. Business and Economic Research,2019(24).

[4]Liu Rui. Heterogeneity analysis of the impact of e-commerce development on regional economic growth[J]. Sales and Management,2019(16).

[5]Zhu Wei. E-commerce management mode in the coordinated development of regional economy[J]. E-commerce,2019(12).

[6]Yuan Feng. Analysis and strategy of the impact of mobile e-commerce on regional economic development[J]. Science and education guide (upper ten),2019(12).