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Deng Ziqi once endorsed Dove advertising. What are the characteristics of her endorsement?

Deng Ziqi once endorsed Dove’s advertisements. Her endorsement has the characteristics of being consistent with her own professional contract and the products she endorses. It can be said that because Deng Ziqi can perfectly fit the products she endorses, many product endorsers are willing to do so. Looking for Deng Ziqi to endorse, Dove Chocolate is one of them.

Speaking of Deng Ziqi, many people think of her as a singer. In fact, this is also true. As a celebrity who has participated in many variety shows, Deng Ziqi can be said to be unparalleled in terms of musical skills. Many people will like her after hearing her songs. After all, Deng Ziqi is a good singer, and her voice is quite distinguishable. Everyone knows that it is Deng Ziqi who is singing, so many people like Deng Ziqi and her songs.

Since Deng Ziqi appears more as a powerful person, many related products come to Deng Ziqi for endorsement. Dove Chocolate once approached Deng Ziqi to endorse it, and the saying "Music and chocolate go better together" became popular all over the country. Deng Ziqi herself is a powerful singer, and this advertising line designed by Dove Chocolate, which she endorses, is also related to her career. It can be said that it perfectly matches the German chocolate and Deng Ziqi's identity as a musician. In this regard, Deng Ziqi's endorsement of Dove Chocolate is well deserved.

In the entertainment industry, there are many spokespersons endorsing some products, but in fact they are all endorsements blindly. Why do you say this? Because they had never actually tried this product when they endorsed it. Before the new advertising law came out, many celebrities would even endorse cross-gender products. For example, some male celebrities endorse women's products, and some female celebrities endorse men's products. It can be said that the advertising phenomenon is complicated.

After the new advertising law comes out, if a celebrity wants to endorse a product, he must have used the product and understand its characteristics, and he must be responsible for the performance of the product. Therefore, there is a phenomenon of musicians like Deng Ziqi personally experiencing Dove chocolate and then endorsing Dove chocolate. However, this has been tested by her personally, so consumers can buy it with confidence. Of course, Deng Ziqi endorses Dove chocolate. , it fits perfectly with her own image of a powerful person, so I think it is quite suitable for Deng Ziqi to endorse this product.