He founded Ah Xiang Rice Noodles in Zibo, Shandong Province, in 2000 and standardized the production of rice noodles, with most of the stores located in shopping centers and malls, focusing on Yunnan-style wakan rice noodles with a unit price of 30 to 40 yuan.

The main ingredients of Ah Xiang Rice Noodle include rice noodles, freshly sliced meat, eggs, fish balls, fresh shrimp and vegetables, making it a flavorful and tender dish with a ribbon-like texture. In addition to the traditional Ah Heung Rice Noodle, there are now many different flavors of Ah Heung Rice Noodle, such as Curry Rice Noodle, Hot and Sour Rice Noodle and Coconut Milk Rice Noodle, etc. to meet the needs of different consumers.