Recently, Mr. Rice, a sub-brand of Chinese fast-food restaurant Countryside Key, has attracted widespread attention. Mr. Xia, a netizen, said he ate suspected "lymphatic meat" in the takeout of "Mr. Rice" in Huangshi City's Xialu District, Hubei Province, and complained that the store took the initiative to contact him, but it was a threatening remark.

According to the Xiaoxiang Morning Post, on November 16, the reporter learned that the store involved is Mr. Rice on Hangzhou West Road in Huangshi City's Lower Lu District. The reporter repeatedly called the store phone found to have been turned off. Lower Lu District Market Supervision Bureau staff told reporters that a special class has been set up to carry out the investigation.

Photo: video screenshot

The market supervision department has intervened in the investigation

According to the online audio recording, the other party asked Mr. Xia what kind of industry he was in, and Mr. Xia said he was a student. So, the other side began to "education" Mr. Xia: "small young people, do not move the catering cheese. I can accompany you to the end, I tell you this matter if you talk to me in the end, I will use the company as well as the use of the law, there is no relationship ah, check there is no relationship." And, the other party also made a request: "If the test is not a problem you must apologize to us, apologize to our brand, there is a problem we all bear."

Photo credit: video screenshot

This recording triggered the anger of many netizens, and there are media comments that "the cheese of consumer rights can not be shaken."

The Xiaoxiang Morning News reporter learned that a review website shows that this is a new store that just opened. Reporters repeatedly called the store's phone and no one answered, and then in a state of shutdown. But before the store staff responded to the media that received a complaint, the store is currently not too clear, need to feedback to the company, the company has intervened in the investigation to assist in solving the problem, the use of the specific what meat is currently unable to reply.

Photo: Screenshot of takeaway platform

According to the news of the "cloud on Huangshi", netizen Mr. Xia broke the news that "Mr. Rice" takeaway in the lower Lu District is suspected of eating "lymphatic meat". ". The market supervision department attaches great importance to, has set up a task force on the store food safety situation to carry out comprehensive supervision and inspection, follow-up will be based on the results of the inspection in accordance with the rules and regulations to deal with.

According to the Jinan Times, on the morning of the 16th, the reporter tried to contact Mr. Xia himself, found that the account has closed the private message function and clear all the content, the business phone left the same no one to answer.

It is understood that the lymphatic meat usually refers to not remove the glands of the animal neck and throat part of the meat, which may have toxins, and therefore should not be eaten.

November 16, the new Yellow River reporter contacted the local market supervision department, the staff told the reporter that the day of receipt of the report that they have been sampling samples sent to the test, and then according to the results of the inspection in accordance with the rules of the law to be dealt with.

Relying on Mr. Rice to expand, Countryside seeks a second listing

Compared with Mr. Rice, it is clear that the "sister brand" Countryside is more famous, and as early as 2010, it was the top of the "first Chinese fast food stocks "The name of the landing of the United States New York Stock Exchange, the day the stock price closed at 26.45 U.S. dollars, higher than the issue price of nearly 10 U.S. dollars, but after the stock price all the way down, so in 2016 to choose to take the initiative to delist from the U.S. stock market. After the delisting, country base did not slow down the pace of expansion. around 2018, country base stores exceeded 500, Mr. Rice 100. On the evening of January 25 this year, the Hong Kong Stock Exchange disclosed that Countryside Key submitted an application for listing on the Hong Kong stock market, and updated the prospectus in August, once again accelerating the pace of expansion. The prospectus revealed that the company plans to open 80 to 100 Country Key restaurants and 100 to 140 Mr. Rice restaurants in 2022; in 2023, it will open 140 to 160 Country Key restaurants and 200 to 240 Mr. Rice restaurants; and in 2024, it will open 140 to 200 Country Key restaurants and 200 to 280 Mr. Rice restaurants.

As of May 31, 2022, there were 1,146 directly-operated restaurants under the two fast-food brands*** of the Country Key Group, including 564 Country Key and 582 Mr. Rice restaurants. The official websites of the two brands show that Country Key is all directly operated restaurants, while Mr. Rice accepts franchisees.

However, all franchising companies are faced with the age-old question of how they should effectively manage their franchisees. Previously, business trend observers, Zhimeng Consulting founder and CEO Xiao Mingchao said in an interview with a reporter from the new Yellow River, the enterprise on the one hand, to form a value with the franchisee, the interests of the bundle, on the other hand, the franchise model is a special test of the headquarters of the standardization of the system of management level, if the enterprise wants to go farther, with which to match the standardization of the management system is indispensable.

It is worth mentioning that the two brands under the countryside base to implement differentiated development. Specifically, the countryside base restaurant focuses on ready to fry ready-made Sichuan brand, which 90% of the restaurant is located in Sichuan and Chongqing; and Mr. Rice is headquartered in Shanghai, specializing in small bowls of food around the business district area and said that the food category, in addition to Sichuan and Chongqing market, in Shanghai, Hubei, Hunan regional market has also been y cultivated. Feedback to the financial data, as of May 31, 2022, Mr. Rice revenue of 916 million yuan, the village base of 875 million yuan, Mr. Rice in revenue to achieve the "big brother" overtake.

November 16, the new Yellow River reporter on the exposure of food safety issues and management issues, join the matter to call the country base company officials, the staff said that they will arrange for a person to call back, as of press time has not yet received a reply.

A restaurant industry observers statistics, the current country base brand store closure number is greater than the number of new stores, and some of the country base restaurant has been used in Mr. Rice's weighing food model. The future of the countryside base company can rely on Mr. Rice brand to reverse the decline, remains to be seen, but the process revealed the management shortcomings have to pay attention to.

Extended reading:

Today's Commentary｜Merchants threaten college students who questioned the sale of lymphatic meat: how hard the mouth is, how weak the heart is

"Little young people, don't move the catering cheese." This sentence, not the TV series of wildly cool bully president said, but from the mouth of a fast-food brand of businessmen.

Screenshot of microblogging

November 12, Hubei Huangshi, a college student ordered takeout found suspected lymphatic meat, followed by college students to apply for refunds and complaints to report.November 14, college students received a phone call from the merchant was threatened, the relevant video and audio recordings triggered a hot debate.

"This matter, if you talk to us deep reason, we will use the company, use the law." On the phone, the businessman's tone is tough and arrogant.

While it is impossible to determine whether this piece of meat in the end is lymphatic meat, and do not know whether the business is occasionally careless, or intentional, but in the face of consumer skepticism, the business to take the company's brand, the law to put pressure on consumers, how to look at it, the road is not right.

Lymph has a phagocytosis of germs and viruses immune role, contains a large number of viruses and pathogens, in case of consumption of diseased lymph meat, will have adverse effects on human health.

When consumers questioned the dishes containing lymphatic meat, the business is not to find out the facts, solve the problem, but the first thought to solve the problem of the person who raised the question, this behind how much heart weakness?

Netizen comments

Life, such a store bully things are not uncommon, previously, a graduate rented room encountered the agency to destroy the contract, the graduates to discuss the law in return for the agent put harsh words: "wait to receive a lawyer's letter it."

In the face of consumer skepticism, not self-reflective positive treatment, thought the threat of two sentences will be able to muddle through, can only say: you want more.