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What is the negative impact on Mengniu as it suffers from the Trendelenburg OMP incident? Where will Mengniu go from here?
Telensu is a high-end milk product produced by Mengniu, which is about twice as expensive as ordinary pure milk. According to its advertisements, the reason why it sells so expensive is because there are three selling points, which are analyzed below to see if the price is cost-effective and if there are any health risks:

First, "it contains a wealth of natural high-quality milk proteins, and the protein content in every 100 grams of milk can be up to 3.3 grams, which is 13.8 percent higher than the national standard. "

As long as the milk is not adulterated, spoiled, it contains milk protein are natural, the quality is the same, eat the end of the same (digested into amino acids are absorbed by the body), there is no special "natural high-quality milk protein". The national standard requires that the protein content of 100 grams of milk should not be less than 2.9 grams, which is the minimum limit, in fact, the protein content of milk on the market is usually higher than this amount, so the extra protein content of Terensu milk can actually be ignored. If you really want to eat more milk protein, you might as well use the money you spend on a box of Tremendous to buy two boxes of regular milk, which will have more than 80% more protein than Tremendous!

Second, "The flavor is more aromatic, thicker, and smoother."

Fresh milk has only a faint flavor, after ultra-high temperature sterilization, the milk is even less flavorful, but may appear burnt, for which domestic milk manufacturers tend to add flavors in the milk. The taste of a milk product if very fragrant and thick, unlikely to be the natural flavor of milk, more likely to be added to the flavor of the tune out.

Third, "contains bone-building milk protein OMP, with a unique role in helping the body to enhance bone density."

The so-called "osteoblast milk protein" or "OMP" is a new term made up, biology, medicine and there is no such term. Since it is a protein, there are two questions: 1. Is OMP still active after Tremendous Milk has been sterilized at high temperatures? Proteins usually lose their activity when they are heated at high temperatures. 2. Even if OMP can withstand high temperatures, how can it be taken orally into the body to fulfill its unique role? Proteins that are taken orally into the intestines will be digested into amino acids before being absorbed by the body, and usually cannot enter the body directly to play their unique role, so protein drugs (such as insulin) have to be injected in order to be effective, and oral consumption is ineffective.

So what exactly is OMP? According to the biochemical data of OMP published on the website of Mengniu, it matches perfectly with a protein that has been the subject of numerous studies at home and abroad - insulin-like growth factor 1 (IGF-1 for short). A patent filed by Mengniu in 2006 also indicates that they add IGF-1 to milk products that "can promote the body's absorption of calcium", so it can be seen that the so-called "bone-building milk protein" or "OMP" is in fact a combination of a protein that has been used to build bones. This means that the so-called "osteoblast milk protein" or "OMP" is actually a new discovery of a well-known protein under a different name.

IGF-1 is a hormone that the body can secrete on its own, acting on almost all cells in the body - including, of course, bone cells. But IGF-1 can cause a variety of cancers. People with high levels of IGF-1 in their blood are susceptible to breast cancer, epithelial cell cancer, prostate cancer, lung cancer, colorectal cancer, and possibly an increased risk of bladder cancer.

Milk also contains IGF-1, which cannot be completely inactivated by ultra-high-temperature disinfection. However, the amount of milk IGF-1 is very low, with a concentration of about 4 ng/ml, so even if it were absorbed into the body intact, the impact on the human body would be minimal, not to mention that under normal circumstances, such a low amount of IGF-1 would be digested.

But according to Mengniu's patent, the amount of IGF-1 added to 100g of Trenxol milk is as high as 5.65-16.8 mg, tens of thousands of times that of regular milk, and the amount of IGF-1 in 100g of Trenxol milk is even higher than the human body's one-day secretion (10 mg). If they really added so much IGF-1, it is worth consumers' concern: drinking milk with such a high concentration of IGF-1, then if a small portion of IGF-1 eludes digestion and enters the body directly, it will make the IGF-1 content in the blood significantly higher, increasing the risk of many types of cancer.