First, the brand-name "snacks" unique flavor, become a beautiful landscape.
"Snacks" as the main carrier of food culture, representing a city's overall characteristics and cultural traditions, while reflecting the connotation of a city's cultural life, is one of the symbols of a city's food culture, but also to improve a city's visibility and competitiveness of the main means of publicity. For example, Chongqing's "hot pot", Beijing's "roast duck", Lanzhou's "beef ramen", etc. all reflect the local characteristics and cultural traditions of a city in different ways. As one of the highlights of Qingdao's food culture, Qingdao Famous Brand Snacks are promoting the development and prosperity of Qingdao's food culture with great influence and fully displaying Qingdao's city's food culture characteristics. Qingdao snacks make people feel quite bold, for example, drinking beer and eating clams can be eaten out of a landscape. According to the market survey, in recent years, the types of specialty snacks and the number of snacks restaurants are numerous, snacks simple meal has 354 restaurants, snacks have 232 restaurants, fast food simple meal has 119 restaurants. Qingdao's specialty snacks are mainly: 1. Qingdao seafood wontons, is the island city fast food industry has long been renowned as a specialty snack, wonton varieties, seafood king wontons, pork fragrant wontons, shrimp good wontons and other series of brands. Since 1993, Wonton King*** has received more than 3 million tourists from China and abroad.2. Qingdao Liuting Pig's Trotters was awarded the title of "Qingdao's Famous Food", and won the first place of the same kind of products in the activity of Qingdao Youth's Favorite Domestic Consumer Products, and the "Fusheng Brand" has won a great reputation for its unique quality. With its unique quality, pig's feet have won the recognition and praise of customers, and are known as "the first hoof in the world".3. Qingdao potstickers, with its burnt exterior and tender interior, fresh and tasty aroma and enduring flavor, is a veritable island city snack, and has been rated as the "Famous Snack of Shandong Province", "Qingdao Wanhechun Spare Ribs Rice Casserole, with its elaborate selection of ingredients, attentive production, unique flavor and low price, is popular among customers. 2002 was recognized as "Shandong Famous Trademark", and was awarded "Shandong Famous Trademark". Qingdao Wanhechun is recognized as "Shandong Famous Trademark" and named "Qingdao Characteristic Snack" in 2002. 5. Three-fresh steamed dumplings, with fine selection of ingredients and strict production and processing standards, are characterized by pliable noodle, thin skin with more fillings, fresh and juicy flavor, and fragrant without being greasy. 6. In December 1997, it won the honor of "China Famous Snacks" recognized by the Ministry of Trade and the China Cuisine Association. In addition, there are small red building beef soup dumplings, clams in original sauce, seawater tofu, prawns on toast, etc., are from different perspectives to explore the traditional food culture, combined with the island's regional characteristics and the development of special snacks, showing the prosperity of Qingdao's culinary culture brightly.
At the same time, Qingdao also organizes a lot of cultural activities in the name of snacks every year, such as Haiyunan Sugar Ball Meeting in Sifang District of Qingdao, Shibei District's Yuanxiao Mountain Meeting, Radish Meeting, and Hongdao Clam Festival, and other large-scale cultural festivals and celebrations, which are from different levels of in-depth excavation of the folk dietary culture, highlighting the characteristics of Qingdao's snacks, reflecting the Qingdao people's learning and style of eating, and enriching the masses' cultural life, and have made remarkable achievements. At present, in order to let more citizens and tourists taste the delicious and popular Qingdao snacks, Qingdao is learning some practices from Nanjing, setting up a local snack street with local specialties, adopting inexpensive small seafood, such as clams, biltong, sea oysters, etc., and researching and innovating the cooking methods starting from popular raw materials, so as to make Qingdao snacks characteristics more distinctive and acceptable to more people.
Qingdao snacks have also formed a few characteristics:
1, spicy fried clams characteristics: just in the mouth is not very spicy, spicy flavor gradually penetrate, very aftertaste.
2, sea vegetables cold noodles characteristics: the best cold noodles do it yourself, in addition to eating a very refreshing, but also can eat out of the frozen vegetables of a hint of fresh flavor, mixed with rice vinegar is particularly appetizing and frozen powder is not easy to melt, so as to ensure the elasticity.
3, grilled meat skewers (squid) features: beautiful color and flavor, tender meat, "bite", grilled squid in the fire mastery, more than one point is old, less than one point is raw.
4, sauce pig's feet characteristics: stewed for many years in the old sauce soup and thick and fragrant, stewed just right, the bones separate, both rotten and chewy and not greasy.
5, Spanish mackerel dumplings features: taste strange fresh, dumpling filling is very flexible, adding chives or cilantro in the filling will have a different flavor.
6, three fresh potstickers characteristics: "skin" knot good or bad on behalf of the three fresh potstickers power, eat to the mouth and fragrant and not greasy is the best.
7, cabbage and meat package features: delicious fresh flavor, eaten for a long time, fresh cabbage with fresh meat, eat tender, smooth, meat and vegetables, unique taste.
8, seafood lo mein features: noodles in the mouth soft and smooth, seafood flavor is prominent, color and lustre, home cooking if there is no soup can also be used in place of chicken powder, the surface of the best with hand-rolled noodles.
9, chicken soup wontons characteristics: taste fresh and not greasy, pure flavor, add cilantro taste better.
10, pork ribs and rice features: pork ribs flavorful and tender, not Chai not greasy, soup salty and light, mixed with rice to eat the taste is very good.
Secondly, seafood has become a flagship of Qingdao's food culture and a beautiful "city card" of Qingdao.
Seafood as a city card is a good interpretation of Qingdao's culinary culture characteristics and carry forward. At present, Qingdao is using seafood as a medium to attract more foreign tourists, so that they can taste the delicious seafood and feel the food culture of Qingdao.
Qingdao is rich in valuable sea cucumbers, scallops, abalone, sea snails, prawns, gagi fish, etc., which determines the characteristics of Qingdao's culinary with seafood raw materials. Traditional Qingdao banquets have a certain amount of attention, common "four one six", "four two eight" specifications; the order of serving the requirements of the first cold and then hot, salty and then sweet, each seat must be fish; no sea cucumber, not a big seat. According to the market survey, Qingdao City, famous for seafood restaurants there are 113 restaurants. Qingdao cuisine has become a special branch of the development of Lu cuisine, using sea cucumbers, abalone, prawns and other high-grade raw materials made of Qingdao specialties, such as "roasted sea cucumber with minced meat", "abalone in its original shell", "brine prawns "Braised Sea Cucumber with Minced Meat", "Abalone in Original Shell", "Prawns in Salt Water", "Shark's Fin with Lapel", etc., which have greatly improved the taste of Qingdao's food culture and promoted the development of food culture and economic and social aspects. Mr. Gao Bingyi, a famous culinary master and the honorary president of Qingdao Hotel and Culinary Association, after reasonable and selective excavation, summarization and research on fishermen's diet, and then transformed it with modern culinary theories and techniques, brought together the dietary varieties, dietary habits and styles of Qingdao's fishermen and farmers, and launched the "Fresh" and "Fresh" dishes, and "Fresh" and "Fresh" dishes, and "Fresh" and "Fresh" dishes. "Freshness" and "earth" as the characteristics of the "Fisherman's Banquet", all dishes are based on the local specialties of small seafood as the main ingredient, each dish with a story, a rich folklore and moving myths and legends in it, becoming a delicious dish. The dishes were all based on small seafood from local specialties, and each dish had a classic story and a rich folk custom and a touching myth and legend. Later, "Fisherman's Feast" was honored by Qingdao Tourism Bureau as "Famous Banquet of Lu Cuisine" and designated as a signboard of Qingdao's tourism industry.
Thirdly, the restaurants and food streets are crisscrossed in a rational layout, and are interspersed with the commercial streets, showing the prosperity of modern urban food culture.
Qingdao, as a partner city of the 2008 Beijing Olympic Games, has experienced rapid economic and cultural development in recent years. At the same time, Qingdao Municipal Party Committee and Municipal Government attach great importance to the development of food culture, and actively promote the construction of catering and leisure street, food street, beer culture street, as a medium to promote the development of food culture in Qingdao, the "sailing capital". Minjiang Road is located in the eastern part of Shinan District, intersecting with Yunxiao Road Food Street, starting from Nanjing Road in the west and ending at Yan'erdao Road in the east, with a length of more than 1,800 meters, and about 300 stores of various types, including more than 80 catering stores. This is a professional specialty street featuring catering and leisure entertainment. The west section of the three treasures porridge store, tea garden porridge store, Zhuang mother store, the old turn village hotel and so on more than 50 to catering as the main features; the east section of the bar, cafe, teahouse, KTV and other outlets to leisure and entertainment. Since 1999, the municipal government will be included in the planning and development of Yunxiao Road snack street, Yunxiao Road food street rapid development, the existing catering stores more than 60. Beer Culture Street, located on Dengzhou Road in the north of the city, is also developing very rapidly, and now *** there are about 50 stores of all kinds, including more than 20 hotels, beer stores and restaurants. There are also new Zhan snack street, Hai Bo folk food street, Hai Yunan folk snack city, Qingdao Hotel, "split courtyard" snack street, Damai Island seafood city, Hui Quan snack street, Chang'an food street, etc., a collection of eight flavors, become a gourmet's paradise. According to market research statistics, Qingdao City **** there are 1,854 various types of restaurants, of which there are 871 restaurants in Shinan District, 488 restaurants in Shibei District, 112 restaurants in Sifang District, 101 restaurants in Lichang District, 124 restaurants in Laoshan District, 50 restaurants in the Development Zone, and 108 restaurants in the suburbs. These restaurants and food streets not only meet the consumption and leisure needs of the surrounding residents, but also promote economic prosperity, become the majority of residents to improve the level of consumption, taste fresh and delicious, get together with friends and family a good place to go, and greatly promote the development of Qingdao's food culture.
Fourth, Western-style meals have emerged as a new highlight, adding vitality to the development of Qingdao's food culture.
As an internationally recognized city with special characteristics and an excellent tourist city, Qingdao has frequent economic and cultural exchanges with foreign countries, and attracts a large number of domestic and foreign tourists to visit Qingdao every year. Foreign tourists not only bring the excellent foreign food traditions, but also bring different food culture and eating habits. According to the market survey, there are 67 western-style restaurants in Qingdao***, such as KFC, McDonald's, Pizza Hut, Villa French Restaurant, Liza Mediterranean Restaurant, etc. The hamburgers, pizzas, french fries, and all kinds of western pastries for sale have become the favorite food of most young people. As representatives of western food culture, they pay attention to dietary science, nutrition and dining hygiene, and have become favorable additions to Qingdao's food culture, promoting the improvement and perfection of Qingdao's food culture. Nowadays, KFC, McDonald's, Pizza Hut and other chain stores can be found in all major streets and commercial districts of Qingdao, and they are spreading the western food culture by using food as a rainbow, and enhancing the exchanges of economy and culture among countries all over the world. At the same time, they also occupy part of Qingdao's food market, impacting and influencing Qingdao's local cuisine. Nowadays, Qingdao's culinary masters "take the pulse" of Qingdao's catering industry and the development of Qingdao's specialties every year, focusing on absorbing the essence of the Western food culture to develop and improve Qingdao's food, so as to carry forward the traditional Chinese food culture.
Fifthly, Qingdao's dietary shortcomings are the lack of brand awareness, a single variety of dishes, low competitiveness, and insufficient human resources, all of which affect the development of food culture to a higher field.
As an important part of Qingdao's urban culture, food culture has also contributed to the harmonious development of Qingdao's urban culture. But there are some shortcomings in it. Generally speaking, Qingdao food still lacks brand awareness, there is no nationally known dishes, there is no brand that can make people savor the taste, but only a single seafood, showing the characteristics of Qingdao cuisine, Qingdao food culture has not created the overall advantage of Qingdao food culture, so that in the process of competing with other cuisines lack of core competitiveness, which affects the development of Qingdao food culture to the field of higher development. At the same time, there is a lack of a group of senior specialists who have mastered Qingdao's culinary culture, and they are unable to inherit and spread the culinary culture well. There are few experts and scholars who specialize in the study of food culture in Qingdao universities, and there is no perfect training management system for specialists in food culture, which makes the development of Qingdao's food culture lack of intrinsic motivation and vitality.
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