1. Gift packaging design principles
Scientific, economical, container-friendly, safe, easy-to-use, environmentally friendly, identifiable, and displayable.
2. Gift packaging design methods
1. Shape design principles: change and unity, contrast and harmony, rhythm and rhythm, symmetry and balance, stability and center of gravity, proportion and size, etc. .
2. Reflect culture: Designers need to know more about the structural mechanics of packaging containers, the properties of packaging contents, be familiar with the cultural heritage behind the contents, and rationally allocate various resources to reflect " The word "ritual". China is a "land of etiquette". It not only has a splendid culture, but also has a long history of gift packaging. Lacquer ware is a famous gift package in ancient China. There is a popular story of "buying a casket and returning a pearl" that took place during the Warring States Period, which reflects the sophistication of this type of handicraft: "smoked with cinnamon pepper, embellished with pearls and jade, decorated with roses, Edited with jade." In addition, my country is the first country in the world to raise silkworms and weave brocades. In addition to making clothing, silk fabrics are also used for packaging. The ancients often used colorful patterned brocades to make "brocade bags" and "brocade boxes", and this kind of packaging is still used today. From this, it can be concluded that since ancient times, gift packaging has integrated graphics, text, beauty, and folk customs. Through the spread of the market, that is, trade is transmitted between various regions through the market, which is both a trade exchange and a cultural exchange. This continuous exchange of cultures makes the content and appearance of gift packaging more and more colorful, reflecting the different nature and meaning of gifts.
3. Consider the beauty and grade of the design: Gift packaging is an important part of the modern packaging system. How to reflect the etiquette and value of the gift in various aspects such as material, structure, graphics and text? Sense is what designers need to study first. At the same time, gifts are connected with beautiful human emotions, expressing people's praise of human nature, attitude towards morality, pursuit of beauty, and interpretation of sincerity. Because of this, gift packaging design is extraordinary in the field of packaging design. At the same time, gift packaging is also a place for designers to display their talents. With the development of society, people have learned to use packaging to enhance the "gift" content in gifts, which means that packaging should be used to include the culture of the gift and reflect the grade of the gift.
4. Gift packaging design modeling application skills: The "octagonal bun" that is widely used among Chinese people is a packaging for various local products, medicinal materials, and cakes. It has a full, concrete and square shape with small squares. Red paper, so when the simple yellowish rough paper is paired with red paper, a kind of joy will spring out, good luck, good fortune, longevity, good fortune, and good luck. Friendship and sincerity will be conveyed to each other along with the packaging and gifts. . In modern gift packaging, warm colors such as red and yellow are still the mainstream gift packaging colors and are deeply loved by consumers. The cultural nature of gift packaging can also be reflected in graphics. Since ancient times, China has had the folk concept of "seeking good fortune when encountering good fortune". It is the custom of ordinary people to give gifts during festivals. Therefore, the application of festival-based gift packaging graphics should of course be good luck. Our country's folk has the characteristics of "painted paintings are auspicious and pleasing to people".
5. Color application skills in gift packaging design: Different cultural backgrounds reflect differences in packaging. Chinese people admire red and also have a preference for yellow and orange. In traditional Chinese concepts, red represents joy and enthusiasm; bright yellow is the special color of Chinese emperors, and yellow represents authority, brilliance, wisdom and nobility; while orange embodies yang energy, vitality, optimism and other meanings. Therefore, Chinese people mostly use red, yellow, and orange tones in gift packaging during festive seasons to reflect the joyful, warm and festive atmosphere. 1. The gift packaging design should be beautiful, simple and smooth, and not too cumbersome. Successful packaging not only adds color to the gift, but also meets the expectations of the gift giver. Like jewelry and famous handicrafts, the packaging is exquisite, luxurious and rich in artistic value. It can effectively highlight the expensive value of goods and satisfy some needs of the recipient or even the sender.
2. The gift packaging should be designed according to the gift. If it is not very solemn or not to create a sense of mystery, the gift should be exposed through the packaging as much as possible. The packaging should highlight the gift and not overwhelm it, so that the gift will be in the exquisite packaging. It was eclipsed before and seemed "unworthy of its name". Not to mention "first-rate gifts, second-rate packaging, third-rate effects". Using packaging with a gift logo can make the recipient directly understand the gift and have a good impression of it.