Xiabu Xiabu originated from Taiwan Province, which is a fashionable small hotpot brand deeply loved by consumers, and is also the first one-person one-pot bar-table hotpot brand. 1998 was founded in Beijing, covering more than 50 cities in 15 provinces of China from north to south. Up to now, it has more than 600 direct-operated restaurants in China. Let's first take a look at the evaluation of their family by foodies:

The overall evaluation of the above foodie is: good cost performance, good service and suitable for single dining.

The author thinks that there are the following aspects to do a good job in sipping:

First, cut the pain demand. In the past, it was only for three or five people to make hot pot, because they were all big pots, but when we were away from home, we often ate alone and wanted to eat hot pot, so it was a good way to meet the needs of consumers.

Second, drainage. Xiabu Xiabu has successively settled in the three platforms of Meituan Takeaway, Hungry, and Baidu Takeaway, and launched the brand Xiabu Xiaoxian, which focuses on delivery service. The quantity and price of take-away hot pot are consistent with those of stores, and only 8 yuan delivery fee is required for each order.

Third, distribution. Takeaway is easy to go wrong, because you have to be very efficient, so it is very subject to the delivery link. Xiabu has integrated and optimized its own distribution operation process by introducing a take-out management system. At present, it has docked more than 80 stores, effectively improving the delivery timeliness and customer consumption experience, with an average daily order volume of about 1400 orders.

Fourth, quality. Hot pot take-out has more requirements on the preservation of products, and the cost is also high. How to maintain the quality of ingredients in the distribution process is the key to success. In order to ensure the quality of fresh ingredients, the delivery box is equipped with cold chain treatment to ensure the taste of food.

V. Operation. Cover as many consumer areas as possible in the layout, and also need to avoid repeated coverage. On the other hand, using the data on the catering system can provide important guidance for future decision-making.

"Create an original article every day to teach you to be a brand", pay attention to WeChat WeChat official account "Marketing Flight", By Wang Bo.