The company focuses on tea and diversified businesses, and has formed "eight major sectors" business, mainly including tea, chemicals (PVC hoses), clothing and textiles, fruits and vegetables (dehydrated garlic products), electromechanical (electromagnetic instruments), graphite electrodes and other key export commodities and imported domestic sales. Import and export trade involves more than 100 countries and regions.
The company implements the business model of "company+base+professional cooperative+standardization", extends the industrial chain, and has established six organic tea bases in Anhui and other major tea producing areas through various forms such as capital contribution certification, equity investment, establishment of associations and tea professional cooperatives, and more than 8,000 mu of tea gardens have passed IMO certification, radiating more than 300,000 mu of tea gardens. Directly set up six tea professional cooperatives. The investment holding company has invested in the construction of eight export tea refining and blending plants with an annual processing and blending capacity of over 30,000 tons. More than 90% of the company's exports come from its own base. In addition to tea, the company also has a production and processing base of "organic jasmine" in Hengxian County, Guangxi, and a processing base for exporting dehydrated garlic products in Linquan County. A complete production, sales and export management chain has been formed. In the construction and management of the base, the company introduced and established a quality management system and a quality traceability system that meet the requirements of international and domestic advanced standards such as ISO, HACCP, GAP and QS, ensuring the perennial stability and quality safety of exported tea.
Adhering to the business philosophy of "winning by quality and winning by sincerity", the company vigorously promotes brand strategy and builds its own brand. At present, the company has registered trademarks 18, among which "Lucky Bird" and "Welcome Pine" are internationally registered, and the business volume of private brand products accounts for 40%. "Lucky Bird" is a well-known export brand in Anhui Province, and "Yingkesong" is one of the top ten best-selling brands of assured tea in China, all of which are high-quality agricultural products brands in Anhui Province.
People-oriented company, after years of practice and innovation, has formed a financial management centered on fund management and strictly controlling costs; Taking the labor contract as the center, promoting the human resource management of post performance salary; Wango9001International Quality Management with commercial contract as the center and whole process tracking control; Network information management centered on LAN; Taking target management as the center, the internal control system such as "five W and one H" management mode is implemented. While maintaining sustained and stable development, the company advocates the enterprise spirit of "unity, truth-seeking, innovation, dedication and dedication", and the corporate culture has been continuously improved. The company is a civilized service demonstration unit named by the All-China Federation of Supply and Marketing Cooperatives, a provincial civilized unit and an advanced unit of "Three Excellent" creation, and an advanced grass-roots party organization of provincial organs.
The company mainly deals in tea and other commodities:
● Lucky Bird brand series Anhui green tea (eyebrow tea, pearl tea) and black tea;
● Yingkesong brand series Qimen black tea, Anhui black tea and special tea (including traditional gourmet tea, organic tea, teabag, series slimming tea and health tea).
● Agricultural and sideline products: dehydrated vegetables, garlic products, bristles, casings, citric acid, candles, etc.
● Mechanical and electrical products: electric meters, electric porcelain, graphite products,
● Murray brand series bulbs (tubes) and lamps;
● Chemical products: rubber hose, rubber and plastic;
● Textile products: clothing, wool, bath towels, sheets, etc.
● Light industrial products: hardware, door locks, batteries, iron wires, etc.