Today in rural areas, the diversified sales channels of agricultural products has been formed, direct sales, online sales, community group purchases and other modes are also developing, the traditional wholesale market has been greatly affected, no boom in the past, the pattern has been squeezed.

But in the wholesale market of agricultural products, the products are also divided into more and more detailed, which is also the current situation of the agricultural industry sales. First of all, there are hundreds of millions of farmers are farming, different seasons will have a variety of agricultural products on the market, the varieties reached thousands of varieties. Secondly, consumers have different needs, the output is fragmented, the demand is also fragmented, so the two need channels to provide a platform to complete the transaction.

With the popularization of the network, agricultural products are also more inclined to online sales, the development of e-commerce model, so that consumers get is the most affordable price, but also to ensure the interests of farmers. In recent years, fruit has become the main products of e-commerce sales, not only to create profits for the business, but also to solve the problem of sales of fruit farmers, can be said to be two birds with one stone.

The end of this year, Hubei Dangyang area of the navel orange harvest, but because of the surge in production, the concentration of listed after the situation caused by stagnant sales, some farmers will also pick the orange wholesale to the e-commerce sales, but I did not expect to be the e-commerce "stagflation", before the hard to leave behind the word of mouth collapsed, the origin of tens of thousands of kilograms of navel oranges! Sell can not be heaped into a small mountain, the price fell to 2 yuan a catty still no business to collect, almost to rot the market.

Zigui belongs to the mountains, where the sun is abundant, so far planting navel oranges has a history of more than 2000 years, last year, the annual output reached 1.2 million tons, more and more farmers into the ranks of planting. But due to the low temperature and frequent rain this year, some e-commerce companies have acquired a number of low-quality oranges through low prices, and sold them online through marketing means, looking for a few farmers to pose for photos, which were used as material for publicity, and the text of some advertisements was fabricated by e-commerce companies, which is very different from the actual situation.

Some consumers see this kind of information to help farmers, in order to help farmers to solve the problem of slow-moving oranges, buy back online, after receiving the goods unwrapped to see, oranges are some small fruits, some put too long, there is not much water, and the online publicity of the product is simply not in line with the consumer will feel cheated, naturally, the oranges here do not have a good impression of next time you will not buy again. Although this is to do e-commerce is to make money, but the damage to the interests of the consumer, but also to the fruit growers to bring a great impact on the follow-up of the oranges will be very difficult to sell out.

This year, when zigui navel orange just listed, the price can also be sold to 3~4 yuan a catty, almost close to the price of the previous years. At that time, zigui navel orange is also considered a net red fruit, every time to the market season, there is no worry about selling, but also let the fruit farmers tasted the sweetness, after the scale of planting is also expanding. From the current market situation, the price of navel oranges has fallen below 2 yuan a catty, there is no upward trend, resulting in such a situation, but also let the fruit growers are very surprised.

With the popularity of e-commerce sales, there are more and more complaints about the quality of the fruit, some merchants are only concerned about their own interests, doing the hook of substandard, in fact, is to move a stone to stone their own feet, but also will break the subsequent sales.