One machine is multi-purpose, with a mobile kitchen.
At present, many emerging consumers after 90 and 95 have become the main group of kitchen appliances consumption. There are many new people who have just stepped into the kitchen. Although they lack cooking experience, they are full of curiosity and enthusiasm. They are not good at home cooking with big fires, but prefer light food dishes that are easy, interesting and easy to operate. They may not have their own house, but they want to have a movable "light kitchen"; They have many friends and girlfriends, so they need a "eating artifact" more.
"What they need more is a new kitchen appliance that is not limited by space and can easily solve a variety of cooking needs." Li Tao, general manager of Mibo, said that the advantage of Mibo multifunctional cooking machine is that it can be used in a variety of scenarios on the premise of multiple purposes.
Mibo multifunctional cooking machine has a small body and covers an area of only 0. 1 m2, but it integrates more than 15 kinds of kitchen appliances, including comprehensive cooking such as frying machine, stew pot, rice cooker and steamer, special cooking such as soymilk machine, yogurt machine and juicer, food processing such as meat grinder and egg beater, and cooking tools such as electronic scales and timers. Built-in 260 kinds of smart recipes, so that zero-based cooking can easily complete the whole cooking process and enjoy the sense of accomplishment of cooking a big meal; At the same time, this product can be called portable mobile kitchen, which can be easily taken to offices, RV camping and various gathering places.
Multifunctional cooking machine catalyzes the new blue ocean of kitchen appliances consumption market.
According to the latest sales data released by Tmall, new kitchen appliances are exploding. In the past "March 8th Queen's Day", the first-hour sales of sandwich machines increased by 1.500% year-on-year, the 38-minute sales of chef machines exceeded the whole day of the same period last year, electric baking pan increased by 650%, and toasters increased by 1.40%. Among them, the post-90 s and post-95 s groups became the main consumers with a proportion of 50.09%.
The report "Influence and Trend of Users' Behaviors and Attitudes in COVID-19 in 2020" points out that the epidemic sweeping the world has given millions of families time and space to cook again, which has aroused people's love and enthusiasm for cooking. "Multifunctional cuisine" and "intelligent cooking" are hot keywords in the new consumption environment.
The release of Mibo multifunctional cooking machine makes the process of kitchen appliance upgrade full of opportunities and innovative energy, and also makes the whole industry see a new blue ocean.
According to the observation of senior insiders, the market of new cooking kitchen appliances represented by fryer, cooking machine and multifunctional cooking machine is still in an early stage of development, covering fewer users. In the low-end market, these products are mainly primary cooking machines with simple functions, mostly domestic brands; The high-end market is dominated by cooking machines and multifunctional cooking machines, which are mainly occupied by European and American brands; This kind of products have relatively comprehensive functions, but the lack of research on China formula is the main reason that hinders the promotion of this kind of products in the market.
According to the statistical analysis of iResearch, the overall market size of cooking robots in 20 19 is about 5 billion. However, in some market segments, the growth rate is very fast, showing a strong growth trend. Industry observers believe that with the increase of brands paying attention to this field, more brands and products enter the market, which is expected to bring hope to the kitchen appliance market with slow growth.