What is the fate of a mountain fire

"Walnut Apartment Entrepreneurship" is a practical Internet entrepreneurship created and published by Zheng Zhanlu, a well-known entrepreneur in the long-term rental apartment industry, apartment observer and financial writer. Published by China Federation of Literary and Art Circles Publishing House. "Walnut Apartment" is an intellectual service in the long-term rental apartment industry, engaged in long-term rental apartments, marketing, consulting and other services.

Chapter 3

When we arrived at Huang Wei's office, Huang Wei had already made the tea. He looked at me with a smile. I felt that this kind of affinity was what I lacked.

"How are you thinking?" I got straight to the point and went straight to the point.

"Do you believe in Feng Shui?" Huang Wei did not answer my question directly.

"I don't believe it" I was a little surprised, "or I don't really believe it"

"Didn't I want your horoscope?" Huang Wei said unhurriedly, still smiling, "I asked someone to check it out, and we are a good match!"

I then remembered that he asked about my birthday last night. I didn't think much about it at the time, so I told him. It turned out that I was going It’s considered feng shui.

"Oh, really? You still believe this!" I found it very interesting, but I didn't expect that cooperation also depends on Feng Shui. I have no idea about this.

"You are the Fire Ming" Huang Wei said, "There are six types of Fire Ming, you are the Mountain Fire!"

"The Mountain Fire?!" This is the first time I heard that, "What kind of fire is there?!"

"There are also thunderbolt fire, fire in the furnace, fire in the lamp, fire in the sky, and fire under the mountain." Huang Wei seemed to be a Feng Shui expert, saying this like a treasure trove. I had never heard of it before. Feng shui terms.

"How about my mountain fire?" I became interested and asked him a little eagerly.

"How should I put it? A mountain fire is like a wildfire that starts a prairie fire. It can spread to far away places."

"That's fine. We just want to burn a handful of walnuts. The fire is on!"

"But you need the wind to make it burn hotter and hotter"

"Then you are the wind!" I only thought about cooperation, "As long as we If the two characters match, it means that the cooperation will be good, right?"

Huang Wei nodded, as if he wanted to say something more, but he hesitated.

I don’t want to think too much anymore. The most urgent thing now is to quickly make the LOGO and VI of Walnut Apartment.

"Brother, be my co-founder, let's talk about shares today!"

"Have you thought about it?" Huang Wei thought I was a little too anxious.

"Nothing to think about, I'll give you 5" I said as soon as I opened my mouth.

At this time, Lan Hu’s design director came in and handed the finished walnut apartment LOGO to Huang Wei. I leaned over to take a look and saw that an interesting walnut outline formed the main body of the LOGO. The walnut kernel looks like two faces (the earliest LOGO of Walnut Apartment, see the picture below)

I took the pattern from Huang Wei's hand and looked at it carefully. One of them looked good, but upon closer inspection I felt it was a bit awkward. The one on the left Why does that face look so much like a "pig kidney" face? !

"The overall design is good, the colors are okay, so I will use this standard and adjust the graphics to be flatter, more abstract, and more concise." I have been a creative director of a company. Although I am not an art designer, I am very familiar with LOGOs. The requirements are still very high, "In addition, the font is too thick, it feels like a real estate project, and it lacks the feeling of Internet."

Huang Wei is a designer. He explained a few words to the design director. The design director was a taciturn big boy. He nodded and went out.

"Let's continue the topic we just talked about." I am impatient, and I feel unhappy when something cannot be settled.

"I think 5 is a bit too little. I asked some friends and they suggested that I get 10."

I had already thought about it before I came here. Promotion is very important and I have to give up something. , at the beginning of my business, it was very beneficial for me to find a professional promotion agency to cooperate with.

"Let's go with 7. I'm a more straightforward person. If it works, let's do it together!"

Huang Wei thought for a moment and said, "Okay, I think What you are doing is really great. We, Lan Hu, are also preparing to transform. I hope to use the brand promotion of Walnut Apartment to boost Lan Hu’s product promotion business.”

“That’s it. It’s settled!” I stood up and held Huang Wei’s hand tightly, “Brother, let’s make Walnut Apartment bigger! Let’s go public!” I felt ambitious, as if I was going to arrive at Nasdaq tomorrow.

"I've made an appointment, I have to go!" I told Huang Wei, "After revising the logo tomorrow, send it to my email."

I hurriedly said goodbye to Huang Wei and drove straight to UC Coffee. In fact, I didn’t make an appointment. I went to UC Coffee to sort out the project brief outline of Walnut Apartments. Li Jun and Meng Ran were in the office. After chattering all day long, I needed to find a quiet place to sort out my earliest thoughts in one go.

UC Coffee is particularly quiet. It is said that this cafe was crowdfunded and is more than 300 meters away. It used to be the sales center of a certain merchant. After the house was sold, it was sublet and became a cafe.

Perhaps because it is newly opened, there are not many people in UC Coffee, and there is a private room, so I sat inside with a cup of Americano coffee, a pack of Furong King, and an apple.

In the next few months, I came to UC often, either to write something alone or to make appointments with people to talk about things. In short, this place almost became my office.

I don’t know why, but I suddenly had a hunch that Walnut Apartments will soon become famous like Huang Taiji and Diaoye Beef Brisket, and get famous angel investors such as Xu, Yu Minhong, and Xiong Xiaoge. money.

I will also transform from a real estate practitioner into a man of the hour in Internet entrepreneurship.

Half an hour passed. I smoked three cigarettes and was immersed in my beautiful fantasy without writing a single word.

"Leave", I muttered to myself while packing my things. I have a habit of not writing hard when I can't write anything. My brain relies on inspiration, unlike computers that rely on programs.

After I got in the car, I went home directly and went to the work unit to go through the formalities tomorrow. In fact, there are no formalities, just fill out a few forms and send them to the headquarters by courier.

When I arrived at the office the next morning, Li Jun was not there. Meng Ran said that she had gone out to meet clients. Deng Long was sitting in front of the computer and didn’t know what he was doing. There were many books piled on Meng Ran’s desk, including one A very thick book "How to Make a Good PPT"

"Meng Ran, aren't you pretty good at PPT?" I picked up the book and flipped through it, "Why are you still studying?"

"Oh, don't you know? If you don't advance, you will retreat. You must always improve your professional skills!" Meng Ran always spoke in a coquettish tone.

"So how are you improving? Let me check." I suddenly wanted Meng Ran to write the introduction to my project.

", just tell me what you have to do. You are leaving anyway, so we have to help if we can."

Although this made me very uncomfortable. Comfortable, but I still called her into my office and talked to her about my idea.

Meng Ran is indeed a good professional. I simply talked to her for half an hour, and two hours later a beautiful PPT was presented to me.

I can no longer do PPT myself. I have not been on the front line for many years. The PPT software has been updated to 2013. I am still using the 2003 version. How dare I compete with these people born in the 90s? !

Later, I saw a word called PPT entrepreneur, which means that with a piece of PPT, you can raise funds and even go public.

At that time, I didn’t know what BP was, it was the so-called business plan.

The idea of ??Walnut Apartments in the PPT made by Meng Ran was of course my earliest idea. Now it seems that it has undergone earth-shaking changes. Other APPs pay attention to product iteration, and the business of Walnut Apartments will also be started in the future. There have been many iterations over the years.

Just like a child, when it is just born, it is just a living being with facial features, but it has no appearance. After a few months, the child's appearance gradually becomes clear.

But it was such a faceless Walnut Apartment project introduction PPT that made me instantly excited. I didn’t know anything else. I just felt that this was something that no one else had ever done.

Is this really the case? Ten days later, some unique news hit WeChat Moments.

This news also made me realize for the first time that my unconscious entrepreneurial impulse was dragging me into an era that was about to set off huge waves.

After I finished reading the PPT, I was chatting excitedly with Meng Ran when the sound suddenly rang.

The voice of "Brother Zheng, it's me, Wang Lei" was very magnetic, but I didn't realize who Wang Lei was.

"Have you forgotten Qinghai Lake Youth Hostel?!" Seeing that I didn't speak, the other person added.

"Oh, I remembered it. Wang Lei, how long have we not seen each other, are you okay?"

Wang Lei is a travel companion I met when I went to Qinghai Lake several years ago. At that time, he and a group of college classmates traveled all over the country, and Qinghai Lake was one of their graduation trips. We met in a youth hostel, traveled together, and played wildly while lying on the frozen Qinghai Lake in winter. We only got along for three or four days, but we formed a rare friendship. I am several years older than them, and they respect me very much. I also feel that Wang Lei has great ideas and will definitely achieve great things in the future. Later, Wang Lei told me on Weibo that he was going to the United States to study for a master's degree in finance. I told him to go to Goldman Sachs when he came back.

"I'm on a business trip to Xi'an. Brother Zheng, are you free tonight? Let's meet."

Wang Lei is a typical magnetic baritone. Many girls will probably hear his voice. Everyone will have wild imaginations.

"Where did you go after graduation?!"

"I'm in an investment company, responsible for corporate mergers and acquisitions"

"Oh, that's good, then let's Let’s meet and chat at the EK bar.”

I sorted out the resignation report and related documents at the company and handed them to Meng Ran, “I was going to treat you to dinner tonight, but Li Jun hasn’t come back yet, and it’s evening. I have to entertain a friend from out of town. Let’s have dinner another day,” I said to Meng Ran apologetically.

"It's okay, just remember to owe us the meal." Meng Ran was still carefree.

"Okay, after I leave today, I will not come back to this office again. You will have new ones in the future. I hope you all will stay together."

"Oh, don't do it. So tragic, we hope your business is successful."

I really didn’t know what to say, so I put down the key and left the office. The house here, the office desk here, and even the flowers and plants were all built by me at the expense of my National Day break. I run it as if I were starting my own business. In fact, this place has nothing to do with me. Now, I really want to start my own business, for myself.

When I arrived at the EK Bar in the evening, Wang Lei had already arrived early and brought two friends from the bank. Wang Lei was very cultured, polite, and humorous. After returning from college in the United States, he obviously had The temperament of a returnee from overseas makes me, a country bumpkin, feel a little ashamed of myself.

"Brother Zheng, are you still doing real estate now?" Wang Lei asked me while toasting.

"No, I'm working in a hotel now," I said without thinking. Although I just resigned, I can't say I don't have a job.

"Oh, I thought you were still doing it. I am now mainly responsible for the mergers and acquisitions of real estate companies."

"You are in a fund company now? Which one are you?! ”

“Sanding, have you heard of it?”

“Yes, it’s very popular, and it’s developing very fast.” I suddenly realized that maybe Wang Lei could help me, “You. I’m studying finance, I forgot about it, I’ve been preparing recently.”

"What kind of capital did you raise? Have you started your own business?!" Wang Lei asked me quickly.

"Yeah, prepare to do it yourself, Walnut Apartment"

"Walnut Apartment?! There is also a Walnut Apartment in the United States!"

"Really? That's it "We are from the United States!" I laughed and clinked glasses with Wang Lei.

"Is Brother Zheng really going to start his own business?"

"Yes, a youth apartment," I answered Wang Lei with certainty.

"Youth apartments? The Walnut Apartment in the United States is a serviced apartment. The youth apartments that Brother Zheng mentioned are very common in the United States, but they don't seem to exist in China yet." Wang Lei began to get excited, "I think there are Let’s do it!”

“Isn’t it? I’m just impulsive. I think no one is doing it now. I think starting a business must go into the blue ocean market. It’s definitely not possible to go shopping in the red ocean!”

"Brother Zheng, do you have a BP? Can I recommend an investment institution to you?" Wang Lei asked me.

"BP, what is BP and what does it mean?!" I was so confused that I almost thought it was a BP machine.

"It's a business plan," Wang Lei replied. He didn't look down on me because of my ignorance. He only saw my passion and dreams, not my ignorance and shallowness.

In the following years of entrepreneurship, I also talked about BP every day. Many local friends looked at me with suspicion and were embarrassed to ask. I suppressed a smile in my heart. I think if you can't do "the ignorant are fearless", you must also be "not ashamed to ask" before you can talk about starting a business. Otherwise, how can you dare to talk about starting a business? To start a business, you must first have a learning spirit. One of the learning spirits is not to be afraid of embarrassment, just don't understand. Ask clearly.

"How to write BP?" I began to worry, "I have never written this thing"

"Leave it to me, Brother Zheng" Wang Lei followed seriously and sincerely I said.

"Okay, no problem. I will sort out my thoughts and send them to you. You will give us the entire BP. It must be like killing investors with one hammer!"

"If you can't kill it with one hammer, there's no need to hit it again!" Wang Lei said calmly.

“Why?!” I was puzzled

“It only takes a few minutes for investors to invest, especially in seed and angel rounds”

“Really? ? Thousands of millions just thrown away like this?"

"No, your BP will be passed on to them." Wang Lei patiently explained to me, "The meeting is just to see if you have what it takes. The quality of getting things done”.

"There are so many things to pay attention to" I found that I was like, "Where did you learn this from?!"

"Brother Zheng can download 36 Krypton and WeChat, which There is a lot to learn about entrepreneurship.

”

After Wang Lei said that, I immediately bought 36 krypton. From this moment on, I began to supplement my knowledge on Internet entrepreneurship. It was also from this moment on that my original friends and I began to have a relationship. The distance, on the one hand, is because I am too busy to start a business, and on the other hand, I have different paths and do not agree with each other.

I have made many new friends, which has allowed me to step out of the narrow real estate circle and enter a wonderful world. A whole new world.

The book "Walnut Apartment Entrepreneurship" is published by China Federation of Literary and Art Circles Publishing House and is available on JD.com and Tmall.

The above is related to the fate of Shantou Fire, and it is about sharing about walnuts. After reading who is better than Jianxiaishui and Shantou Fire, I hope this will be helpful to everyone!