In fact, to do any catering business, basically will face this problem of off-peak season. Because different seasons, especially in the Yangtze River basin or north of the region, the flow of people, tastes and consumer awareness will change greatly, so it is difficult to have a product to meet the needs of different people in different seasons, therefore, I believe that to get through the off-season, first of all, the investor should set up a correct sense of business - "The off-season will always be there, how to safely get through the most important". The so-called safe through, not to close the store, this is a waste of rent, I believe that investors will not be so considered, therefore, safety means that in the winter to maintain a certain level of profitability, even if it is not as much as in the summer. Then it's time to think about "what products will help me get through the winter?". This requires a thorough analysis of the local market.

Dessert stores mainly rely on cold drinks, fruit loaf or frozen desserts to attract people, in winter, because of the weather, many people will not choose to eat cold things, it is inevitable. The business of a dessert store can be very hot in the hot days, but if the right measures are not taken in the fall and winter, the business will surely drop very much. However, if you can introduce seasonal desserts or other complementary products, winter is again not a good business opportunity.

Here are a few examples of winterization from the students of the EatSmart Kitchen dessert entrepreneurship class.

In Guangzhou, Mr. Liu opened a low-priced dessert store near a large community, the main target group is the nearby primary and secondary school students and wage earners, the summer business is very hot to cold drinks, ice cream and fruit salads as the main winter, for young people who like the characteristics of the mouth of the food in the launch of the Hong Kong Eggman series, the results of the business is still booming, a lot of students are queuing up to buy, and drive the store! Hot and cold drinks sales.

In a small town in Henan Province, Mr. Fu opened a mid-range Hong Kong-style dessert store near the local university campus, mainly facing college students. Winter is here, Mr. Fu noticed that some grilled lamb kebabs in Xinjiang go ghost particularly well sold, but there is no place to sit comfortably and eat barbecue, therefore, the use of the store's large place, the launch of a smokeless barbecue series, due to the abundance of products, the price is appropriate, and the environment is good, so it attracts a lot of students patronage, the winter is also well spent.

There are many similar examples, that is to say, in fact, as long as the brain, dessert store winter is not difficult. Many of the products mentioned above are also included in the dessert entrepreneurship training program at FoodShine Kitchen, so the so-called worry is not really necessary.