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Due to inappropriate remarks, Chubang Soy Sauce broke the contract with Li Liqun and replaced Yun-peng Yue as the new spokesperson. Should he reflect?

Li Liqun speaks with a Beijing accent, not a "Taiwanese accent", so he is particularly comfortable to listen to. In addition, Li Liqun's lifestyle is also very simple, no different from ordinary people. Before he became online celebrity, Li Liqun was a household name in mainland China, and he played Wei Zhongxian in Xinlongmen Inn, Ouyang Feng in the Richie Jen version of The Condor Heroes, Li Dazui in Two Arrogants, and Dragon King in the East China Sea in Spring.

This time, Li Liqun regained popularity with a low-key and grounded attitude towards life, and gained many loyal fans. After Li Liqun became popular, he benefited most from his endorsement of a soy sauce brand called "Chubang". "Chubang soy sauce is delicious and fresh, and it will be dried here for 18 days." Whenever people see Li Liqun, they will think of the advertisement he shot and the products he endorsed.

I think everyone was impressed by the advertisement of Bangsoy sauce at first. As the sole spokesperson of the product for many years, Mr. Li Liqun and his catchy advertisements have become one of the most unforgettable memories for many people. As a spokesman, Mr Li Liqun is really attentive. The condiments he used in his daily life not only belonged to Chubang's family, but even when Shanghai closed the city, he would advertise to merchants from time to time. He was really a very qualified representative.

such a spokesperson must be the dream of every company. It is also because of Li Liqun that the popularity of this product has been greatly improved. It can be said that Chubang soy sauce can achieve today's achievements, and choosing Li Liqun as the spokesperson is definitely one of the wisest choices. Chubang Soy Sauce has changed its spokesperson, from the former old man Li Liqun to the current crosstalk actor Yun-peng Yue, and even the advertisement of official website has been updated. It seems that this is not a rumor.

Li Liqun has been speaking for Chubang soy sauce for many years. The advertising slogan of "drying for 18 days" has long been deeply rooted in people's hearts, but Li Liqun put his foot in his mouth in an article. This interview with Taiwanese media really affected Chubang soy sauce and was scolded, so I had to terminate the contract and replace it with a new spokesperson.

Unexpectedly, when Li Liqun was in Shanghai, he was the representative of positive energy. He often shares his life through his short video account, thanking the country for its concern and care. However, after the isolation, he flew back to Baodao in a hurry, took the initiative to accept an exclusive interview with Taiwan media for the first time, and did not shy away from openly talking about cross-strait issues.

After the public opinion began to ferment, Li Liqun also explained through his personal account that he was bewitched by reporters and fell into the pit dug by the media. The real intention was not so, but this article did not arouse the understanding of netizens, but brought a large-scale cyber storm to Li Liqun. Since July 16th, Li Liqun's short video account, which was frequently updated, has been suspended, and his fan base has been decreasing.

What's more noteworthy is that after Li Liqun's remarks about the mainland were exposed, many advertisers who cooperated with him also canceled their endorsements. Among them, the most famous one is Chubang Soy Sauce, which was endorsed by Li Liqun. Li Liqun once spread all over the network with a slogan of "basking for 18 days", and after his position was exposed, Chubang quickly changed its product spokesperson. At present, the image endorsement of Chubang Soy Sauce is taken over by crosstalk actor Yun-peng Yue.

Objectively speaking, Li Liqun should never be interviewed, especially those who know how to weigh the pros and cons of this sensitive topic between the two sides of the strait, so they won't talk about it, or even avoid it directly. Especially as an actor, you shouldn't discuss topics that have nothing to do with your own field. This is obviously asking for trouble, and you can only admit that you are unlucky when something goes wrong.

Yun-peng Yue is also a food lover. She likes thin-skinned jiaozi best and often shares her daily life with netizens. What puzzles people is that Mr. Li Liqun clearly speaks well and has really made great contributions to brand promotion. Why should he be replaced at this moment? In this regard, many netizens speculated that the replacement of the spokesperson of Chubang Soy Sauce may be related to the public opinion controversy recently triggered by Li Liqun.

Even though Li Liqun has made great contributions to the development of the entertainment industry, it can't be regarded as a "golden escape". In a word, it is right for Chubang Soy Sauce to cancel the contract with him. As to whether the creditor's rights are involved, it depends on the relationship between them. It can also be seen that Li Liqun's remarks not only affected the personnel establishment, but also dealt a great blow to his career in the mainland. Even if he returns to the mainland in the future, it will be difficult for him to stand on his own feet.

As a public figure, the most important responsibility is to publicize and guide positive energy. Some people are superficial and behind the scenes. In order to make money, they don't offend both sides, and they just want to be the swing. Such people will talk nonsense when they meet people, and no matter where they go, they will not be popular.