In the Chinese honey market is a mixed bag.
The pain point of the whole honey industry is that people who have good honey don't know how to sell it, and customers who want to buy quality honey don't know how to choose.
The earth bee brother's family is a beekeeper, beekeepers are very hard, and many consumers believe that fake honey comes from the hive.
Here, the earth bee brother has something to say, the whole honey industry insider know-how people know, honey adulteration is very common.
But beekeepers adulteration almost does not exist, there is only the production of immature honey, the reason is very simple, beekeepers more than 90% of honey is not sold directly to consumers, but sold to the buyer, the buyer in order to save costs, increase profits, to be immature honey.
Now, as a new starting point, Tujia Bee is also striving to change this status quo, so that the real honey can go out.
Some beekeepers, like Tujia, prefer to sell their high-quality mature honey directly to consumers.
One, the retail price is much higher, and the beekeepers make a profit.
Two, it costs a lot less for beekeepers to sell directly, and consumers are better able to buy good quality honey at a good price.
If you don't know how to sell or have a large production, you can't afford to sell it. Then again, they don't have the knowledge or energy.
Then for the big brands, to provide raw materials is also a way out, of course, the profit will be very low, but the big brands have to test the quality of your products time and resources.
Moreover, they have quality customers.
Because the market is now very mature, you do not have considerable marketing tools, in this competitive market, not your product is good enough to sell well in the era.
Of course, want to be based on the market, you must honey quality, is your magic weapon to win