Mengniu Chain Headquarters according to the company's development plan, since March 2006 in Jilin Province, the pilot, transported to do Mengniu Aisin project and achieved good results. 2006 September Chain Headquarters began to plan to carry out the Aisin project in the country, in order to adapt to the Aisin Ice Cream Chain business continues to develop the needs of the 2007 Beijing Mengniu Science and Technology Development Co. Ltd. and other shareholders established Beijing Aisin Food Chain Co., Ltd. to take over and continue to develop the Aisin ice cream chain business.

Mengniu Aisin brand positioning:

The company will be Mengniu brand ice cream, milk, yogurt and other advantageous products and excellent chain franchise operation mode of organic integration, and into the service-oriented market operation system, relying on the "Mengniu" brand appeal to create a new leisure beverage brand with Chinese characteristics. The brand of leisure drinks with Chinese characteristics.

Specialty store brand named "爱思茵";

标志名称：百分百；

标志释义：英文名 "iceinn "的两个 "i "字演化成时时时的 "i "字。 The two "i's" of the English name "iceinn" have evolved into the shape of a fashionable casual drink, and the letters "ce" and "nn" are represented by different angles of the graphic, which is lively, cute and interesting. Through the overall shape of the two 1OOs, it conveys the values of sharing happiness and enjoying success as well as the business purpose of the Aisin chain and franchise system, which aims at realizing a win-win situation, and also implies that one hundred percent of Aisin products and one hundred percent of operational services will create a hundred years of Mengniu's chain business.

The Mengniu Aisin program is committed to completing the market terminal layout of the chain headquarters; in line with the development of the franchisee *** with the franchisee to create the franchisee's maximum benefit for the purpose of service operations; along the successful market business model, the true role of the market to play a chain of business "copying the wealth"; and constantly improve the "effective win-win system" to achieve the ultimate goal. "Effective win-win system", and ultimately realize the "win-win" purpose of cooperation.

Aisin mascot "Si Si & Yin Yin" (spring/summer/autumn/winter) Figure

Mengniu Aisin store effect

Mengniu Aisin store scene

Mengniu Aisin product structure:

The main products are fifteen categories: Ice Cream, Milk Shake, Snow Milk, Ice Cream, Shaved Ice, Juice, Ice Porridge, Xylitol Juice, Pearl Milk Tea, Yogurt, Fruit Milk, Freshly Squeezed, Specialty Blend, Grains and Miscellaneous Foods, and Yogurt CC, of which there are 112 kinds of single products, and you can add self-selected products.

Mengniu Aisin product appeal point:

Nutritious, healthy and fashionable leisure drinks.

What is the positioning of Mengniu Aisin's consumer group?

The consumer group is mainly 10-40 years old, young people and teenagers.

Mengniu Aisin Coverage Area:

Mengniu Aisin Ice Cream Chain Business was launched in the national market in 2007, and as of December 2007, the Department of Aisin has developed 27 regional agents (Changchun, Jilin, Yanji, Baicheng, Songyuan, Langfang, Tianjin, Changzhi, Cangzhou, Qinhuangdao, Mudanjiang, Qingdao, Ningbo, Harbin, Daqing, Heihe, Suihua, Shuangyashan, Yantai, Suihua). (Shuangyashan, Yantai, Weihai, Dalian, Xi'an, Xianyang, Zibo, Qiqihar, Weifang, Rizhao), opened 105 franchises.

Specifically, if it's good enough to eat, you can try it yourself