Dove's spokesmen are as follows:
The first Tang Wei is a very outstanding actor in China, and she has a high reputation both at home and abroad. When she took over Dove's chocolate planning in that year, the sales of Dove's chocolate rose a lot. Later, she did not continue to speak for some reason, so Dove changed her spokesperson.
The second Guo Caijie, since she finished her childhood, her popularity has risen, and the audience's recognition is still relatively high. Her appearance is also highly recognizable. Although she is relatively small, her temperament is very good. In the planning, her voice is very sweet, the audience's response is good, and the influence on Dove brand is good.
The third is the singer G.E.M.. At that time, her partner was Kim Soo Hyun, a popular foreign star who played you from the stars. The planned picture was very beautiful, telling the story of young men and women meeting in love on a rainy day. In the planning, G.E.M.'s sentence "Rainy Tianyin Music" was more suitable for chocolate. It was so sweet that many people rushed to imitate it, which naturally increased the popularity and sales of Dove chocolate.
Now the fourth spokesperson is different from the previous spokespersons. She is Hepburn, who has passed away. By computer technology, Dove Company has made Hepburn become the spokesperson of Dove chocolate through time and space. I have to say that this novel endorsement plan is also refreshing, but Hepburn is originally the spokesperson of beauty. It is really pleasing to the eye with delicious chocolate. It is no wonder that Dove's sales have increased again.