Fundamentally, anthocyanins are powerful anti-oxidants of anthocyanin-containing fruits that protect the body from damage caused by a harmful substance called free radicals.

Anthocyanins are also able to enhance the elasticity of blood vessels, improve the circulatory system and enhance the smoothness of the skin,

inhibit inflammation and allergies, and improve the flexibility of the joints in addition to being used in cosmetics,

such as the red anthocyanins for lipstick.