Business plan should avoid being too optimistic. In fact, we should be very conservative in forecasting capital demand, time limit, sales and profits. Few business plans can correctly foresee the time and money needed to really start a business. Below I will recommend an excellent case of business plan to you, welcome to refer to it.
Excellent case of business plan 1 Coffee shop is becoming an indispensable leisure drink for white-collar workers and successful people. Coffee shop is a good choice for business or friends to meet and chat. Therefore, it is also a good choice for entrepreneurs to open a coffee shop.
I. Basic information of the company
(I) Project Name: Voice of the Past Cafe
(2) Business scope: coffee, western food, tea, snacks, etc.
(3) Industry type: catering industry
(4) Project investment: about 2 million yuan.
(V) Venue: Pudong New Area, Shanghai
(VI) Consumer target: middle and high-level consumers.
(7) Business area: about 200 square meters.
(VIII) Project Overview: To create a relaxed, comfortable and romantic environment for customers and provide convenience (mainly coffee, tea, snacks, etc.), and also provide part-time jobs for college students to meet the spiritual needs of people in civilized metropolises and provide quality services.
Business Purpose: The Voice of the Past Cafe aims to provide all customers with a relaxed, comfortable, romantic environment, inexpensive, fashionable and leisure services that satisfy customers.
Second, the product/service introduction
1, The Voice of the Past Cafe not only provides all kinds of classic coffees at home and abroad, such as mocha, Blue Mountain, Jamaican gourmet coffee, frozen cream coffee, fancy coffee, white coffee, old Ipoh white coffee, Ma kiya flower, etc., but also various refreshments, such as various famous China teas, various milk teas, health teas, fruit juices, snacks, etc. Our coffee is by no means instant, but hand-ground on the spot, with good taste and good taste. The coffee shop only seeks service, with the aim of "providing the best service at the lowest price" and the goal of four "first-class" (first-class service, first-class environment, first-class varieties and first-class reputation), and strives to make the romantic coffee shop a rest place for all white-collar workers or couples. There are green bamboos standing by the door, exquisite works hanging in the room, and bookshelves for storing various newspapers and periodicals in front of the counter. The room is spacious and bright, with comfortable seats and elegant environment. Sitting by the window, you can enjoy the beautiful scenery around you and the beautiful scenery of the development zone. Some umbrellas are also prepared in front of the door to provide convenience for customers who go out without umbrellas.
2. Core competitiveness or technological advantages
Although our voice of the past cafe does not have a huge financial system like other competitors, it is fortunate that our geographical location is good, and so far, there are few competitors. However, we have a solid core concept. They are:
(1) Reliable product quality: Insist on selecting the best coffee beans (the best relative to the mass market).
(2) High awareness of environmental protection: adopt more environmentally-friendly equipment and packaging materials, vigorously advocate and strictly demand energy conservation and utilization.
(3) Good employee benefits: For regular employees, provide employees with the best health benefits plan and implement employee stock ownership on a large scale.
(4) Harmonious community spirit: create a warm and free consumption environment for customers, encourage the communication between store staff and customers, and make customers feel at ease whether they are alone or in small gatherings, and gradually turn our former Voice Cafe into an indispensable "third place" in their lives outside their homes and workplaces.
(5) Unique cultural taste: selectively participate in the promotion and distribution of some warm and inspirational films and books.
The advantage of our Voice of the Past Cafe is that it uses face-to-face technology to serve customers. We file files for customers when they first come to the cafe, and we can provide them with services that they are familiar with and satisfied with next time. Sometimes, they have sent the products they need to them without asking themselves.
III. Industry/Market Analysis
With the continuous improvement of people's living standards, coffee, a western-style drink, is being accepted by more and more Chinese people, and the coffee culture that follows is filling every moment of life. Coffee is no longer just a drink, it is gradually closely linked with fashion and taste, reflecting high-quality modern life; Or make friends and talk, or have business talks, or have fun, all in a cup of coffee filled with music. Nowadays, cafes are not uncommon in many big cities in China, and many young people have become enthusiastic advocates of coffee. In China, the average annual coffee consumption per person is 4 cups, even in big cities like Beijing and Shanghai, the annual coffee consumption per person is only 20 cups. In Japan and Britain, on average, everyone drinks a cup of coffee every day. Japan and Britain are both world-famous tea culture countries, which have now developed into a huge coffee market. China, which has a strong tea culture, has broad coffee consumption potential and is becoming the largest coffee consumption market in the world. In many large and medium-sized cities in China, the number of coffee professional places is increasing at a rate of about 30% every year. It is precisely because China's coffee market is in its infancy that the growth rate of China's coffee consumption is amazing, which means that a huge opportunity has arrived, which means that there are more opportunities and more room for profit return. China is expected to become the most potential coffee consuming country in the world in the next few years. Generally speaking, due to the huge market in China and promising growth prospects of coffee consumption, China occupies an important position in the overall strategy of expanding demand in the world coffee industry. On the basis of a lot of careful market research, this industry report makes a detailed analysis of the background, market prospect, competition and store location of China's coffee shop chain industry, mainly based on the basic information of National Bureau of Statistics, Ministry of Commerce, General Administration of Customs, international franchise association, international coffee association, China Chain Store & Franchise Association, China Beverage Industry Association, China Industry Research Network and relevant newspapers and magazines at home and abroad, and makes an accurate prediction on the future development of China's coffee shop chain industry.
At present, in the subdivided blue ocean market of coffee and beverage in China, except for a few areas such as Shanghai, Guangzhou and Shenzhen, other coffee markets have yet to be developed. Last year, Wahaha's "Yo Yo Milk Coffee" was mediocre, and Starbucks' bottled coffee sales in supermarkets were not satisfactory. However, it is inferred that the development of coffee and beverages should be relatively fast in the next five years, and it should remain at around 30%. Several major Japanese beverage brands have stepped up their coffee market offensive. Among them, Kirin used brand extension to launch afternoon coffee and Kirin coffee series. In addition, Coca-Cola's "Georgian" coffee, which is currently selling well in Japan, may also be introduced into the China market. Dai Jiashun, president of Coca-Cola Greater China, said recently that the company has been paying attention to the Chinese coffee market, but due to market competition, it is impossible to disclose the specific time to launch coffee drinks in China. In addition to the huge market potential, the high profit of coffee and beverage is also a major reason to attract enterprises to enter. A survey report on the food industry in JPMorgan Chase shows that coffee and tea have the highest profits in the global branded packaged food and beverage market, with a profit rate of about 20%.
IV. Business Status
At present, the coffee market in Pudong New Area of Shanghai is not fierce, especially around residential areas, and there are no corresponding competitors and competitive pressures. Moreover, the location is particularly favorable, both close to commercial streets and residential areas, and the passenger flow and consumption capacity can be met.
V. Financial analysis
(1) Investment estimation:
1, one-time fixed investment: 1 800,000 yuan (including: 1, transfer fee plus rent down payment 10/00,000 yuan, 2, decoration fee of 400,000 yuan, 3, office expenses of 40,000 yuan, 4, miscellaneous expenses/klc.
2. The working capital and raw material reserve fund is 200,000 yuan.
3. Cost control (monthly): the rent is 20,000 yuan, the material purchase cost is 50,000 yuan, and the salary of personnel is about 60,000 yuan. According to different salary levels, 10% of salary cannot be advanced. The monthly cost of subtotal is about 80,000 yuan, and other expenses are about 20,000 yuan. Average monthly turnover: 300,000 yuan.
4. Profitability (month): turnover-cost = operating profit, 300,000-230,000 = 70,000; Annual profit: 70,000×12 = 840,000 yuan.
5. payback period: payback period: 2,000,000/840,000 ≈ 3 years.
VI. Financing Plan
Borrow 50% of the registered capital from the bank, and then share the rest among the three shareholders. The term is two years. In the meantime, if a shareholder withdraws, the shareholder can only hold 15% of the shares by selling.
VII. Risk Control
All walks of life have their own risks, and as a restaurant, coffee shops also have certain risks in the process of consumption with consumers, such as food poisoning and fire. So how to control the risk? First of all, food is tested to ensure the quality and safety of food; Second, strictly do a good job in fire prevention system. There is also the transfer of risk, the coffee shop is insured, even if there is any accident, the risk can be minimized.
Eight, the company's business strategy
The development direction of our coffee is to make most people around us know and understand our products, and also come in for consumption. To this end, we will do:
High-quality coffee, in cafes, the composition of coffee must be very strong. No matter what kind of coffee, if the price is too high, or the quality of coffee is poor, the composition is not complete enough, or the inventory of coffee is not enough, it will immediately affect sales, and naturally it is more difficult to increase regular customers. In the operation of cafes, we have to face the competition not only from various cafes in the region, but also from various stores, so "the beauty of coffee" has become the basis for the success of stores.
As an overall strategy, commodities also need constant attention for cafes. All commodity-related activities, such as business planning, coffee purchasing, coffee development, stock management, and even logistics commodity business, are closely related to the strengthening of coffee shop commodity power.
Excellent service is the most direct, that is, when waiting for guests, the service staff of the cafe should have elegant posture and pay attention to the instruments such as clothing and makeup; When you receive customers, you should have an appropriate expression and attitude. All waiters should have rich knowledge of coffee, timely explain to customers, and at the same time have the ability to negotiate. In addition, the interior decoration facilities, attractive and aesthetic bar furnishings and the lighting of the store should be effectively used, and the publicity effect of advertising media should be further strengthened, and various service facilities should be provided. Our goal is to cultivate loyal consumers of our store in this area.
Excellent case of business plan 2 I. Preface
With the development of society, people are very sensitive to individual fashion and pursue avantgarde. If you wear fashionable and personalized clothes, you can have a good mood and make you happy. Now most young boys and girls will choose clothes that suit them to show their personality.
Second, the online shop introduction
Our store mainly deals in clothing, with women as the main sales target and women aged18-25 as the customer base. There are various types of clothing, which are reasonable in variety, geology, color and price. The style of my shop is happiness-oriented, so that all customers who enter my shop have a good mood. The logo of the shop is a pattern with the words Happy Square written on it.
Our store's business philosophy: customer's demand, user's satisfaction. Service concept: reputation first, customer first, quality service.
Third, market research
1, market potential: clothing is a necessity for everyone, and people who surf the internet now are generally18-40 years old. They will choose to shop online in order to save shopping time, so I think online sales are a good way.
2. competitors. At present, there are many kinds of clothing in the market, and the competition is fierce. Many brands occupy the vast majority of the market, and each brand product has its own characteristics and stable sales, so I want to find another market, such as online sales.
3. Characteristics of consumer demand. Because people who surf the Internet are generally young people, their demand for clothing is fashionable and personalized, and the prices they can generally accept are 200 yuan to 500 yuan.
Fourth, collect information
1, the main source of information
(1) Personal sources. Information is obtained through personal relationships such as family members, friends, classmates or colleagues.
(2) Commercial sources. Instead, information is obtained through enterprises' advertisements, trade fairs and salesmen's introductions.
(3) public sources. Get information through social communication.
(4) sources of experience. Consumers get information by directly using goods.
2. Information collection process
(1) direct observation method. I have observed many times on campus, and found that 90% of the students are wearing very distinctive clothes, while the rest 10% of the students are wearing relatively ordinary clothes.
(2) Personnel access method. Through direct interviews with students, analyze their needs.
(3) Questionnaire survey. Make a test paper of students' demand for clothes and send it to students to fill in, and collect information by this method.
(4) Network query. I can also check through the internet.
V. Store management
1, store strategy
(1) I should put as many physical pictures as possible in the baby description in the online store, with detailed functions and features, and at the same time explain the matters needing attention, and the font size and color of the description should be clear to customers at a glance.
(2) The decoration of the store should be beautiful and attractive, so that buyers can feel that you are professional and practical.
(3) The bulletin board in the store should not be empty, and the situation in the store should be changed every time it is urgent.
(4) I want to keep Want Want online, and use this convenient tool to communicate with each other very conveniently. When you are away from the computer, please change your status to leave or something else, and remember to put an automatic reply. The advantage of this is that if the other party receives the automatic reply, it will know that you are not here and will not continue to send you messages for the time being. If you don't, the buyer may think that you don't care about people. Probably went to other sellers. Remember to make more use of status and automatic reply.
2. Business strategy
(1) Establish a brand. Take the store name as the brand-you can invite some clothing peers on the internet to use the same store name and operate through chain stores around the country to form a brand effect and enhance competitiveness.
(2) Bulk cargo has great flexibility. The store integrates various brands and styles to expand the customer base.
(3) Network supply to reduce costs. Looking for two, three or more suppliers on the Internet, clothing stores log on to the supplier's website to buy their own clothes according to the local market. Because there is no fare, they can purchase goods in small quantities for many times, which greatly reduces the cost, closely follows the market demand and reduces the inventory.
(4) High-quality and low-price management, occupying the market. The cost has been reduced. Don't be greedy for profits. Clothes of the same quality must be cheaper than the surrounding clothing stores, which will benefit customers and open up a road for their own development.
This not only establishes the brand, but also does the casual work, which has the best of both worlds.
3. Promotion strategy
(1) friend promotion: I can promote my store through my friends around me, so that the click-through rate of my store will increase and my products will get good sales.
(2) Advertising: I can post a post on the Internet, so that people on the Internet can see my store address in the post and visit my store.
(3) Using the media: I can use the media to publicize my products, improve their popularity and highlight their characteristics.
(4) Promotion: I can engage in some promotion activities to sell our products.
4. Delivery method
(1) surface mail
(2) Express delivery
(3) Home delivery
（4）EMS
VI. Pricing of Products
As for the newly opened shops, they are in the embryonic stage, and have not been well known by customers. The shops that offer a small amount of loans from suppliers and can compete with them in pricing are lower, and they mainly focus on getting a small portion of profits first, focusing on improving the visibility and reputation of the shops. I mainly adopt the following methods for product pricing:
1, cost pricing method
Cost pricing method is a cost-centered pricing method, and it is also a traditional and widely used pricing method. The specific method is to price according to the product cost plus a certain profit. For example, production enterprises are based on the production cost, while commercial retail enterprises are based on the purchase cost. Because profit is generally calculated according to a certain proportion of cost or selling price, a certain expected profit ratio (percentage) is added to the cost, so it is often called "cost-based pricing".
As for the profit ratio of new products, each industry has different profit distribution principles, so the cost must be priced according to the profit distribution law of the industry. For example, a wholesaler of drinks may be satisfied by earning only a few cents per bottle of drinks. However, in the field of health care products, dealers do not have a profit margin of more than 30%, even as high as 100% and 200%, and their enthusiasm will not be stimulated at all.
2. Market pricing method
Market pricing method, that is, pricing according to the price reference of competitors.
The market competitive position can be divided into four categories: market leader, market challenger, market follower and market complement. Market leaders are in a strong position in the competition, so they should take the high-priced route in the pricing of similar products, slightly higher than the average market price, and open a level with market followers; Market challengers are the biggest rivals and threats of market leaders, and they adopt the strategy of not giving in, not admitting defeat, biting tightly and not letting go, that is, no matter how high the price the leader sets, the challengers will respond to it. Market followers follow closely behind the leaders and challengers to imitate and say that the price of their products is usually one price level lower than that of the leaders and challengers, and close to the average market price. For example, the second-tier brands in PC, Abidine and Golden Great Wall, belong to this category. However, because the products or services provided by market replacers are scarce or insufficient in the market, they have strong differentiation, strong professionalism, narrow target market and weak bargaining power of users, so the high-priced strategy can also be implemented in pricing.
3. Psychological pricing method
Psychological pricing method is pricing according to the highest price that customers can accept. It puts aside costs and earns the highest profit it can earn. That is, I will set whatever price the customer can accept. One of my customers has a very good product, and the cost price is only 80-90 yuan. After consumer research, I found that the psychological price acceptable to customers is within 200 yuan, so I suggested that it be priced at 188 yuan, which is 100 yuan higher than the original price. After the new product was introduced into the market, the price did not become an obstacle for customers to buy. On the contrary, it was considered to be a product with quite good quality in the spirit of good goods and high price. The extra 100 yuan in the pricing actually becomes the manufacturer's net profit, and selling one product is equivalent to selling five of the original pricing.
According to customers' purchasing psychology and behavior habits, the following strategies are commonly used in retail prices:
(1) mantissa pricing strategy. When determining the retail price, ending with a fraction makes users feel cheap psychologically, or according to the requirements of customs and habits, the price mantissa is auspicious, which can also promote purchase. This strategy is suitable for non-brand and middle and low-grade products.
(2) Integer pricing strategy. Contrary to the mantissa pricing strategy, using the customer's psychology of "getting what you pay for", integer pricing is adopted. This strategy is suitable for high-end and brand-name products or goods that consumers don't know much about.
(3) Prestige pricing strategy. Mainly suitable for famous brand enterprises, famous brand stores and famous brand products. Because of its high reputation and credit, users are also willing to pay higher prices to buy the company's products, but abuse of this law may lose the market.
(4) Special pricing strategy. This is to take advantage of the psychology of some customers to pursue cheap prices, and enterprises consciously set prices lower to open up sales or expand sales, such as the common big sale and auction, which belong to this strategy. This strategy is mainly suitable for products with fierce competition. Abuse of this law will damage the image of enterprises.
Seven, purchase channels
1, wholesale market purchase.
This is the most common channel for purchasing goods. If your shop deals in clothing, you can go to some large service wholesale markets around you to purchase goods. You need strong bargaining power to purchase goods in the wholesale market, and strive to keep the wholesale price to a minimum. At the same time, you should establish a good relationship with wholesalers and make it clear with them about the exchange of goods to avoid disputes in the future.
2. Direct purchase by manufacturers:
Regular manufacturers have sufficient supply and high credibility. If they cooperate for a long time, they can generally win product exchange. But generally speaking, the manufacturer's starting quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves, distribution channels, and there is no danger or fear of pressing the goods, you can go to the manufacturer to purchase goods.
3, the wholesaler purchase:
Generally, many of these trade wholesalers can be found with search engines such as GOOGLE and Baidu. They are generally directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they have grown bigger and have more orders, the service will inevitably fail to keep up sometimes. Moreover, they all have their own regular old customers, so it is difficult for you to negotiate with them. Unless you become their big customer, there may be discounts and other benefits. At the beginning of cooperation, we should make clear the delivery time, exchange of goods and other issues.
4, eat into the inventory or clearance products
Because merchants are eager to deal with it, the price of such goods is usually extremely low. If you have enough bargaining power and economic ability, you can eat it at an extremely low price, but turn to online sales to make enough profits by using the region or time difference. To eat these products, you must have the ability to recognize the quality, grasp the development trend and establish your own distribution channels.
5, looking for special purchase channels.
If you have relatives and friends in Hong Kong or overseas, you can help them to enter some goods that are invisible in the domestic market or products with higher prices. For example, you can find someone to import some cosmetics, branded bags and so on from Hong Kong, some electronic products such as cameras from Japan, and some handicrafts from Russia. If you work and live in the border, you can get a pass and go out to buy goods yourself, which is very distinctive or has a price advantage.
Eight, pre-sale and after-sales service
1, Pre-sale service: When customers decide whether to buy or not, they will probably need a lot of information that you have not provided, and they will put it forward online at any time. You should reply promptly and patiently.
2. After-sales service: promise of return and exchange
(1) within 7 days from the date of sale, as long as the goods do not affect the re-sale, they will be returned by ticket.
(2) When the clothes are returned, when the commodity price is raised, it is priced according to the original price of the commodity, and when the price is lowered, it is priced according to the current price.
Free repair is not refundable in the following cases:
1, clothing line, free repair;
2, clothing wrinkle, free ironing;
3, sweater small pilling, off-needle, off-line free repair.
;