Modern people's social life is relatively busy, many couples choose to hold a wedding banquet in the hotel, both to reduce the burden, but also to give a good impression. Choose five-star hotels to do lifelong event cost is certainly not low, but can make people's dreams come true! How to make the bride and groom feel enjoy the supreme care and envy? We want to do is "all-around package", so that the hotel has become "Changsha wedding first" to provide personalized service is always the best. Each couple's cultural background, social environment, love has its own characteristics, but also have a different understanding of their own wedding and vision. Therefore, according to the different characteristics of the new couple, we have targeted to plan a distinctive personality, different styles of wedding cases are as follows.
A personalized wedding ceremony content
Personalized wedding has become a bright urban landscape. More and more newcomers in the planning of the wedding, no longer satisfied with blindly follow and emulate others, but began to focus on the display of personality, really do a wedding of their own, so that the wedding has become a new starting point for the journey of life, and become the most brilliant moments of the two,
European romantic candlelight wedding, celebratory and lively Chinese luxury Royal Wedding, the classic and stylish ballroom wedding, a unique and personalized afternoon tea-style Party and so on each characteristic wedding form can be adapted to the different venues of the hotel, not only can be very good publicity hotel view advantage and catering characteristics can also be apt to use the hall to reduce the hotel in the wedding booking peak period of the venue restrictions, highlighting the novel wedding style.
European romantic candlelight wedding:
Candlelight wedding is the most prominent features of foreign style, elegant, chic, romantic. Master of Ceremonies. When the wedding began, the indoor lights dimmed, the static light turned on, and the whole room was ready for the wedding music. Another special character at a candlelit wedding is the Dude, who wears a dark suit and white gloves. All elements of the wedding are under the guidance of the director. The wedding ceremony is completed in 30 minutes. The best location choices for the wedding reception are the Four Seasons Hall on the second floor and the Parade on the third floor. There are three types of candlelight wedding entrances: first, the bride and groom slowly step into the wedding venue at the same time. Indoor flowers are scattered over them. The second is that the bride is held by her father and brother hand in hand and walks to the flower (balloon) arch, then the elders then hand the bride's hand to the groom, and the couple then enters the wedding site. Thirdly, the bride's wedding dress should be extra long, the flowers in her hand should be very good (in light colors, usually white roses or lilies), the bride walks into the wedding site alone, the bridesmaids follow, the two flower girls walk in together, walk towards the stage, the groom waits on the stage, and then both of them bow to the guests. Candlelight wedding program: 1. Master of Ceremonies to introduce the bride and groom's parents to the guests. 2. The master of ceremonies stands on the stage (a podium is specially set up at the wedding site) and listens to the guidance of the supervisor.
3. Invite witnesses to speak (time about 3 minutes). 4. In the wedding music, the couple read the vows of love. The first paragraph of the bride read, the second paragraph of the groom read, the third
paragraph of the bride and groom read together.
5. Parents on behalf of the two sides to speak. 6. The cake is placed on the left side of the stage, the height is usually three or five tiers. On top of it put a pair of new couple model. On behalf of
The first step in the new life. 7. The bride and groom pour large champagne. The champagne is placed on the right side of the stage. It signifies that love will continue to flow. 8. Bride and groom drink the cup. 9. The wedding banquet begins. Both parties make a toast to their parents to express their gratitude for their upbringing. 10. Then the newlyweds both leave the stage for the first time. At this time, the venue lights dimmed, put smoke gas, light each table on the prepared candles, the stage will also appear on the huge candles, when the wedding music plays, the new couple personally lighted. 11. Then the second time the bride and groom both retired, and so the bride changed into a Chinese cheongsam, the groom changed into a Tang suit, and then both stepped into the wedding site. The bride and groom present flowers to their parents. The wedding banquet officially began. 12. The bride and groom began to toast table by table, playing more elegant wedding games.
13. At the end of the wedding banquet, the bride and groom and both parents thank the guests on the stage, and the bride and groom see the guests off at the door of the arch.
※ Layout effect diagram is attached.
Chinese Deluxe Royal Wedding Banquet
The Chinese Deluxe Royal Wedding is prominently characterized by warmth, festivity, flamboyance, and classic. Reflects the traditional Chinese wedding customs . Before the wedding began, pre-arranged folk music band sitting place, play the emperor, the eunuch of the personnel in place. The eunuch leads the wedding program and content. The ceremony takes a little longer. The advantage of this banquet is that it is practical in any restaurant.
The float arrives at the hotel, the sound of gongs and drums marching three or four hundred meters to the place where the worship of heaven and earth, with the host of the yell, the groom picks up the bride and walks down the aisle, the bride's feet can not fall to the ground. Chinese wedding ceremony officially began. Twelve o'clock at noon wedding banquet must begin.
Luxury Royal Wedding Procedures:
1. The bride and groom come to the parents, the four parents are sitting in four dragon chairs, the Eight Immortals Table in the middle of the four parents on the table to put two candlesticks and red candles, as well as melons, peanuts, walnuts, cinnamon balls, red dates (on behalf of the early birth of a noble son, and the beautiful).
2. With a yell from the wedding host, the couple kneels to worship heaven and earth.
3. First, the couple will worship the high hall, then the couple will worship each other, and then they will worship each other three times and nine times.
4. The groom lifts the red head of the bride with a pole to show that he is happy with her.
5. The virgin brings a bowl of dumplings to the bride. The dumplings should not be cooked. The host asked the bride: raw or not? The bride replied: raw.
6. After the bride performs Chinese rituals, the whole family takes a group photo.
Classic fashion Western-style wedding reception
Young people mostly have new ideas and excessive energy, do not like the grand worship of heaven and earth, many people like to do a dance, and guests together for the wedding to dedicate carnival-style blessings. This kind of dinner is very westernized, elegant and spontaneous.
The wedding reception is divided into two elements: first, the bride and groom and guests dine at Xiang Cui Xuan. The layout and service of Xiang Cui Xuan is self-service, and romantic western music is played throughout the venue, so that everyone can go to Paramount (for private consumption) after they have had enough to eat and drink. In addition, the Western-style wedding reception can be held directly on the third floor of the Paramount, before the start of the reception requires the master of ceremonies, etc. in place in a timely manner.
Western wedding reception program:
1. guests seated
2. best man's speech
3. Banquet began
4. bride and groom cut the cake
5. newcomers to dance the first dance
6. dance + buffet officially began
7. bride threw the balloon (the groom threw the sock ring)
7. bride threw the balloon (the groom threw the sock ring)
8.8. Guests enter the dance floor to start the ball
10. The bride and groom go to the hotel honeymoon suite to celebrate the wedding night ※ layout effect diagram attached.
Unique personalized afternoon tea party
Wedding banquet does not have to be set in the early lights after the very Western-style choice in the afternoon cozy time is also good! Prepare some exquisite pastries, fruits and drinks, and get together to chat and get to know friends and relatives from both sides, which is a very relaxing way. Shift the venue to the grassy area of the 32nd floor Star & Moon Lounge (a chartered venue) to make the atmosphere even more vibrant. Design some small games or talk about the couple's interesting stories, the new couple cut the cake, throwing bouquet, pouring champagne into the champagne tower will push the banquet atmosphere to the climax. After the banquet, the newlyweds will stay in our honeymoon rooms.
Before the start of the wedding banquet asked to prepare a full set of Western-style background, made of flowers or light-colored yarn, flowers screw code candlesticks 8, flowers arch for the new couple to enter. Projection chasing light 1 set. 1 background smoke machine. Bubble machine 1, to render the romantic atmosphere of the wedding, refractive colorful light. Background music, the effect of the sound can be very good direct playback, but we must ask a very good understanding of the wedding program of the professional emcee to operate on the spot. Moving, lyrical melody, Chuchu moving newcomers, coupled with the careful planning of the wedding master of ceremonies, will certainly make the wedding both grand, sacred and romantic ......
Afternoon Tea Party Program
1. The master of ceremonies speaks, "Please wait quietly for the arrival of the new couple"
2. The bride and groom slowly step into the wedding site at the same time
3. After the master of ceremonies reads out the lines of the ceremony, the bride and groom are asked if they are willing to accept each other (this wonderful scene) After the officiant reads the ceremony lines, the bride and groom are asked if they are willing to accept each other (this is a wonderful scene often seen in movies and TV, and the bride usually practices saying the words "I do" a million times beforehand)
4. After saying "I do" to each other, the two sides exchange rings and kiss
5. After the program, the background music fades, and an attendant pushes the cake into the room. After the program, the sound of background music grows louder, the waiter pushes on the cake, the new couple cut the cake,
6. a sky full of bubbles flying, smoke filled, as if in a fairyland
7. pouring champagne, the bride announced that she threw the bouquet
8. watching the night view, a bird's-eye view of Changsha
9. the bride and groom to the honeymoon suite we have prepared for the wedding night to spend time together
※ Layout effect diagram is attached.
Second, the wedding ceremony publicity and packaging
Summarize the three treasures for the success of wedding banquets in other hotels
The hotel hosting wedding banquets, through the "product development - adjustments to improve - gradually improve". -Gradual improvement" process in order to succeed in the wedding banquet products into a price close to the market, quality service, guests friendly unique brand. In the process of creating the wedding brand, the success of the three "magic bullet" that is: pay attention to product planning, packaging and publicity; the implementation of effective marketing strategy; implementation of the "do not let go of any potential guests" concept.
1, publicity planning
With the rationalization of consumer spending, the hotel dining encountered a strong challenge of social catering. In the snatch zero guests in the "battle", social catering by virtue of price competition has brought a large number of mid-range consumption of guests, however, in undertaking banquets, the hotel has a social catering can not be compared with the supporting advantages. In addition to business banquets, wedding banquets are a more graspable market.
At the beginning of each year, catering departments should be fully launched market research. Such as the competitors of the wedding menu and wedding trends of the investigation, the age of young people's needs survey. According to the results of the survey, the original product adjustment, the introduction of new menus, the implementation of new initiatives, the development of a year of publicity, marketing, service plan. Market-oriented price positioning. The wedding banquet menu of the major restaurants in the community has an obvious advantage in price. This requires the catering department after careful design and research and development of new economic and affordable menu. The $1,288 per table "Good Spouse" includes delicacies such as white jade lobster, tomato and pearl abalone, and red stewed shark's fin skirt. In this way, through flexible adjustments, we can realize the comprehensive advantages of comprehensive support, detailed service, stable products and transparent prices. Designing the wedding banquet with multiple sets of menus, guests can choose from a wide range.
All-around packaging and atmosphere baking is a major feature of the hotel to attract guests. From the ceiling of the lobby, to the backdrop, from the corridor over the door to the hall, but all the bride and groom and their friends and relatives may pass through the place, should be carefully arranged lamps. Every "auspicious day" the hotel invited a professional music team, at the entrance to the lobby, for the guests to present the national characteristics of the wedding music. Banquet set-up is not a cliché, it is recommended that the Ministry of Food and Beverage created seven stars with the moon type of table, the main stage in the middle, greatly rendered, the second stage is set around the edge, both implying the symbolism of the full circle, but also baked clouds to support the effect of the moon. In addition, Chinese banquets should be boldly rubbed into the advantages of Western-style cocktail parties, in the middle of the banquet hall on a large ice sculpture, flowers, green grass embellished with them, plus colorful spotlights, surrounded by a number of tables on behalf of the exuberance of life between the green plants. Behind the main stage posted a big red happy words, the hall surface is full of red lanterns, the table in the middle of the colorful "heart" shaped balloons, wedding chairs, all using red chair covers, a glance at the bride and groom's position, that is because of the hotel's special design of the "dragon and phoenix chair covers The hotel specially designed "dragon and phoenix chair covers" to attract everyone's attention.
According to the characteristics of young people trying to catch up with the trend of fresh, the hotel should be in the new, strange, special efforts, the menu set up a combination of Chinese and Western, the introduction of the Chinese and Western menu, its price and dishes on behalf of the current trend of the folk festivities (to integrate the ancient and modern folk culture and the essence of food culture). The colorful, flavorful dishes and the bright and cheerful names of the dishes will add to the festivities.
The hall surface especially focus on the first dish out of the atmosphere, suggesting that the hotel specially purchased for the diameter of sixteen inches of the four happy platter, with the chef's skillful carving. Accompanied by pleasant music, a group of elegant cheongsam-clad Miss Manners lined up, jade arm tray, Ting Ting curls appeared. They moved gently to the main table, giving the new couple the most sincere blessing, and then the hands of the exquisite dishes served to each table guests.
Successful publicity can not be separated from the three elements: the appropriate theme, suitable media, the appropriate time. The hotel's wedding publicity should be accurate timing, more channels, so that the results will be significant.
Wedding banquets in the off-peak season is obvious, the hotel in each peak season before the arrival of good publicity. Such as advertisements in the newspaper, and all relevant units to establish a good relationship, targeted publicity.
In addition, the hotel cooperates with the wedding movie studio to carry out various forms of linkage promotion. Such as inviting Changsha's largest wedding studio to set up an office in the store, the hotel's European-style hall to provide the studio as a location, and wedding studio co-organized large-scale outdoor activities, this kind of promotional activities aimed at the target source market for wedding banquets, to a certain extent, deepen the newcomer's impression of the hotel.
The hotel can specialize in the planning and shooting of wedding banquets promotional video - "romantic moment forever", will be the wedding hall surface, service, dishes, etc., one by one in front of the guests. From time to time to organize the "new music cafe" activities, the selection of wedding consumption potential of the newcomers, in batches to watch the wedding promotional video, and newcomers to further communication, through the visual impact of deepening the impression of the guests. In addition, you can also place this film on the hotel's elevator ads to choose the time to broadcast, increase the guests' knowledge of the hotel wedding.
All wedding guests will receive a special gift when they get married - a deep and meaningful song. Nowadays, point song to congratulate the newlyweds has become a fashion, the bride and groom and their friends and relatives will of course keep a close eye on the program of the point song station, even the idle public will see if there is no familiar friends and relatives to get married, the hotel in the blessing of the hotel at the same time, but also inserted in the hotel wedding banquet scene.
Comprehensive packaging "gold medal master of ceremonies" is another innovation of the wedding banquet. The hotel from the ordinary staff to dig out an image, eloquent and talented performer, the young man, its specialized training. From props, clothing to make-up, collection of interesting words about marriage, create witty wedding banquets sayings, conceptualization of wedding banquets on the skit to increase its participation in ...... little by little, carefully designed, a professional wedding banquet emcee was born.
※ Specific publicity program developed separately by the Public Relations Department (including: leaflets, newspapers, television, radio and other media advertising).
2, marketing
The hotel implemented a full marketing program, encouraging employees to develop personal relationships, networks, friends and family for the wedding banquet promotion. Due to the implementation of incentives, so that the staff's marketing enthusiasm has been encouraged, have to look for the development of friends and relatives, their promotion and lobbying, and enthusiastically lead to the hotel to visit the consulting. In order to improve the marketing success rate of the staff, the hotel from time to time to organize related knowledge of publicity and training, such as wedding knowledge and marketing skills training, so that the staff in the recommendation of the words, to be able to answer the general inquiries of the guests, to obtain the trust of the guests.
Taking "not letting go of any potential guest" as the theme slogan of the hotel's wedding banquet marketing, booking and service. Every call, come to the store to consult the guests and accompanied by the object of marketing, every guest to participate in the wedding banquet is the object of marketing. Calls, guests, of course, is the object of marketing, guests to the banquet there is no lack of business opportunities. During the wedding season, the guests who call and come to the store for consultation are endless. The hotel should require the marketer must be familiar with the business, professional answer to the guests' questions, consider from the guests' point of view, provide timely advice, shape the image of professional, sincere, patient, so that guests can rest assured that the most important thing in their lives to the hotel.
For wedding banquets with strong time concentration, the halls are arranged in strict accordance with the norms. In the case of the hall is full, the hotel should also be guests of the strong request, find ways to be less suitable for wedding banquets as the hall surface of the large conference hall and Western-style restaurant cleverly dress up, not only to meet the needs of the guests to hold wedding banquets, but also to make full use of the hotel's resources.
"Always service to the most detailed". Such as the hall surface layout of the atmosphere, dishes produced heavy quality, banquet service heavy specialization, humanization. Such as the banquet before communication with the organizers to understand the bride and groom's preferences, taboos and even alcohol, so as to do a good job of the bride and groom's accompanying services. Banquet designated a waiter attendant around, for the bride and groom to pour wine and hand cigarettes, flexible to help those who do not win the alcohol to control the scene, the dishes at the right time to keep warm and heat, to avoid the bride and groom busy with socializing and can not enjoy the food. It is the little by little service, cohesion into an inseparable attraction, it is possible to retain a steady stream of guests.