How does the official WeChat account split the poster? First prepare a prize that matches your user's portrait, and then make a rule, such as inviting three friends to pay attention to get the prize. Then configure activities in the small fission background and design a fission poster to start the user path. User A wants to win the prize and invites BCD to help him. BCD also wants to win the prize, so it will invite three friends to pay attention together. In this cycle, how to form a viral spread and get a large number of accurate fans? 0 1 Three ways to acquire customers by enterprise WeChat fission We divide enterprise WeChat fission into three ways: enterprise WeChat task fission, enterprise WeChat friend fission and enterprise WeChat group fission. First, the enterprise WeChat task is split, and the service number is linked to precipitate private domain customers. The picture comes from small fission and is for reference only. The process is as follows: 0 1. When enterprises carry out corporate WeChat fission activities, posters are the theme of communication, and they are shared to places that users can see, such as official WeChat accounts, friends circle and third-party channels. 02. Interested users scan the code to pay attention to the official account of WeChat, and will get the QR code of enterprise WeChat for fission guidance copy and customer service. 03. Users can automatically receive activity rules and exclusive posters after adding customer service enterprises. 04. After sharing the poster, you will receive a strength reminder, and you will receive a prize after completing the invitation task. 05. Users at the next level will continue to split after receiving the activity rules. The whole enterprise WeChat task fission is very similar to the previous WeChat official account fission. The difference is that the traffic is poured into the enterprise WeChat, and the WeChat official account is only used as a reminder carrier to push the completion progress of the task. The principle of task fission, to put it bluntly, is to combine the service number with the enterprise WeChat customer service number, in order to achieve the dual purpose of adding friends and fans to the enterprise WeChat customer service number. Many people will worry that the fission process is too long. Therefore, we conducted the first internal test in June, and found that in the process of corporate WeChat fission activities, the conversion rate of WeChat official account fans to corporate WeChat customer service friends reached more than 95%, far beyond our imagination, and also higher than the original direct diversion from WeChat official account to WeChat personal account. The picture comes from a small fission, which is for learning reference only. After the event, all the data will be displayed in the WeChat fission background of small fission enterprises, including key data such as the total number of participating fans, the total net increase of fans, the number of new friends, the retention rate of fans and the retention rate of friends, so as to facilitate later recovery and optimization. The second gameplay is the fission gameplay of corporate WeChat friends, which is a constant customer secret. The picture comes from a small fission, which is for learning reference only. It can be seen from the path of enterprise WeChat friends' participation that there is a clear difference between friend fission gameplay and task fission gameplay. The QR code on the poster is no longer the QR code of the official WeChat account, but directly the QR code of the enterprise WeChat customer service number, which is a big step less than the task fission, simple and direct. In the process of fission, enterprises can combine their own business and let users directly add the customer service number of enterprise WeChat. For example, the education or e-commerce industry can attract users with benefits such as course discounts or books. When we did the internal test in June, we tested two kinds of gameplay, task fission and friend fission, starting time (8 pm) and testing period (one night) on the same announcement channel. From the data point of view, task fission brought more than 5000 new friends, and friend fission brought 78 17 new friends, which was 1.5 times of the former. The reason behind it is simple. Friend fission shortens the fission process. It is suggested that enterprises that directly make cash or pure sales can use the friend fission method. The picture comes from a small fission, which is for learning reference only. The third gameplay is the fission of enterprise WeChat group and large-scale community customer pool. The picture comes from small fission and is for reference only. The process is as follows: 0 1. The user sees the activity poster. 02. The user scans the code and enters the enterprise WeChat group, and receives the group welcome language automatically pushed: activity rules+fission sharing poster. 03. Users share posters to friends circle and take screenshots to the group. 04. The assistant will automatically view and send messages. The fission principle behind it is to promote users to share, forward and recommend online with the help of the group effect of the community and the goal of the same people. The picture comes from a small fission, which is for learning reference only. Let me remind you that when doing fission, we should aim at two traffic contacts: the first is the customer service number of enterprise WeChat, and the second is the customer base of enterprise WeChat, because these two contacts are most closely related to customers. Using the three fission games of enterprise WeChat mentioned above, we can quickly seize the growth dividend of enterprise WeChat. Therefore, we believe that the growth of private domain customer pool based on enterprise WeChat in the whole industry is worth doing again. The picture comes from a small fission, which is for learning reference only. Next, share the actual case of our enterprise WeChat fission. The first case is the retail brand Qiaoxiang Pavilion. They used the task fission game, taking the snack package as the prize, invited 6 people to pay attention to the official account of WeChat, added friends to get the dried mango 1 package, and invited 20 people to add friends to get the snack package. The picture comes from a small fission, which is for learning reference only. In the end, it increased 3500+ corporate WeChat friends and 5000+ WeChat official account fans within 3 hours. The second case is Amber Parent-child, a service platform for parent-child family members. The friend fission game they used added 65438+ million+corporate WeChat friends in about 3 weeks. The picture comes from a small fission, which is for learning reference only. At present, the enterprise WeChat has not announced the upper limit of adding friends to the customer service number, but in order to avoid that a single customer service number cannot bear too much traffic, we can do multi-number diversion, that is, divide tens of thousands of friends brought by online into 30-50 customer service numbers. The third case is small fission. We spread fission with "Enterprise WeChat can also split" as a gimmick, and gained more than 5,000 accurate B-end users within 3 hours. The prize is the 30-day free trial right of the enterprise WeChat fission system. The picture comes from small fission and is for reference only. The rule is to invite 3 friends to add the customer service number to receive the prize, and the threshold is low. Because the B-end crowd is relatively vertical and accurate, there is no need for high threshold screening like the C-end crowd. How does WeChat split the official account of WeChat WeChat? Posters can be split and operated with the help of a third-party platform. First of all, you need to determine the target customer base according to your industry and set up the prize bait. Secondly, make a poster that echoes the activity. The content of the activity is clear and attractive. Then, set up various copywriting, including activity rules copywriting, friends circle copywriting, community copywriting, and tweet copywriting. Finally, through various channels to promote activities, to achieve fission powder increase.