Mainly divided into the following categories:
Advertising commercial illustration: emphasizing consumer awareness for commodities, expressing flexible values for advertisers, and expressing broad group responsibilities for society.
Mascot illustration: the product mascot will consider the combination of cartoon image and product when designing; When designing social mascots, we will consider the characteristics of social-related activities to extend them, and then abstract the design; Enterprise auspiciousness is usually designed with reference to enterprise CI standards.
Illustration of film and television art: In recent years, it can be seen in major sci-fi movies, fantasy movies and games that the concept setting of scenes and the setting of characters will be represented by illustrations, and the most familiar new heroes in the glory of the king will also be represented by illustrations.
When designing characters, people usually express their feelings by communicating with each other and grasping form and spirit. The concept of scene is usually drawn through macro and micro perspectives, combined with scripts with strong contrast between space and volume; Story script illustrations embody literary music through artistic means.
Publishing illustrations: illustrations in literature and art will be conveyed through literary background and artistic accomplishment; Children's book illustrations express healthy and happy childlike interest and observation experience; Natural science illustration needs a solid artistic foundation and extraordinary imagination; Social and humanistic illustration needs rich life experience and dictation skills.
What fields can commercial illustration be used in? Let's first understand what is commercial illustration. Compared with pure art illustration, commercial illustration is not for individuals but for the public. Illustration is in front of business, that is to say, this kind of illustration carries some commercial behavior to attract users, guide transformation and promote consumption. This is an example with obvious commercial intention. Commercial illustration can be said to be a very popular job, so what fields can illustration be applied to? What fields need illustration? This also answers some questions about where illustrators should be employed. If you are interested in commercial illustration, or want to work in commercial illustration, then read on: 1. The illustrations in children's picture books, as the name implies, are the illustrations that appear in children's books. Style modeling Q version is exaggerated and abstract, colorful and easy to understand. The purpose of illustrations is to help children understand the meaning of the text and increase the interest of the text. In fact, commercial illustration has been widely used in the field of children's picture books from the beginning, and most commercial illustrators have participated in the illustration drawing of children's publications to some extent. 2. Magazine cover illustrations I believe everyone will often see such illustrations, such as the cover illustrations of Readers and Youth Digest. 3. Poster illustration Poster is an important window for the company to display and an important hub for publicity. With the help of posters, you can publicize your new technology or new activities to the public. 4. Product packaging illustration usually participates in product packaging in the form of exquisite pictures, animals or mascots, because the scene or appropriate picture of illustration will easily attract people's attention, have strong visual impact and increase a lot of interest. In life, for example, coffee cups filled with milk tea that people often drink, some light food packages and skin care products, these are all places where illustrations will be used. What are the illustration styles? There are fashion style, humorous style, aesthetic style, realism, Q version style, mechanical technology style and so on.
First of all, commercial illustration is to draw illustrations that are in line with goods and attract the public for commercial purposes. Nowadays, commercial illustration has been applied to all aspects of life. Master different painting skills and software. Know how to discover life and feel something. Grasp the trend and understand the market. Sensitive to color. Have a certain understanding of design.
At present, the development prospect of illustration industry is very good, especially in the era of "Internet of Everything". With the help of graphic tablet, photoshop, illustrator, sai, indesign and other software, illustrations can be expanded and commercialized through electronic manuscripts.
Introduction to illustrations
Illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.
With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration".
Illustration, in Latin, means "light up". It was originally used to increase the interest given by words in publications and make words more vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance artistic appeal.