The fake is true and the fake is true \xd\ The manufacturer of "Monkey Gu" biscuits is a pharmaceutical company called Jiangzhong Group. This well-known enterprise, which produces stomach medicines such as "Jianweixiaoshi Tablets", developed a biscuit with stomach nourishing effect by using the characteristics of ingredients of Hericium erinaceus and registered the trademark of "Monkey Gu". "Monkey Gu" biscuits went on the market in September 213. Although they are expensive, the products have been selling well. \xd\\xd\ Recently, this enterprise is a little annoyed: in some supermarkets, a biscuit with the trademark "999" and the name "Monkey Mushroom" is sold side by side with the "Monkey Gu" biscuit. Packaging boxes of the same size, fonts with similar shapes, and packaging with similar colors? Everything makes it difficult for consumers to distinguish between true and false. If you are not careful, you will be confused by the two "monkeys". \ xd \ xd \ In accordance with the relevant provisions of China's Anti-Unfair Competition Law and Patent Law, unauthorized use of the unique name, packaging and decoration of well-known goods, or the use of names, packaging and decoration similar to well-known goods, causing confusion with other people's well-known goods, and causing buyers to mistake it for the well-known goods, which constitutes unfair competition and is suspected of infringing the patent right of design. \xd\\xd\ There are not only "Hericium erinaceus" but also many biscuits named "Hericium erinaceus" that are fake. Similar to the "Monkey Mushroom" biscuits, these biscuits are basically the same as the "Monkey Gu" biscuits in the river in terms of size, shape, color and pattern, which can be confused with the real. \xd\\xd\ False is true when it is true. A consumer said: "I thought' Monkey Aunt' was a fake! I know that there are Hericium erinaceus in the world, but I have never heard of Hericium erinaceus! " All kinds of "fake monkey heads" and "real \xd\ Gui Li" make Jiangzhong Group, the trademark owner of "Monkey Gu", miserable. Li Bin, director of functional food in the group's marketing department, said that as many as six types of biscuits have been found, and "new products" are constantly emerging in the market. \xd\\xd\ The secret behind the sales of real and fake products \xd\\xd\ Why can both the real "monkey aunt" and the fake "monkey mushroom" sell so well? The fundamental reason lies in the "stomach-nourishing" function of Hericium erinaceus \ xd \ xd \ China is a country with frequent gastrointestinal diseases, and has always been known as "a big country with stomach diseases". In the traditional culture of China, there has always been a saying that stomach diseases are treated in three ways and nourished in seven ways, such as "steamed bread nourishes the stomach" and "millet porridge nourishes the stomach". \xd\\xd\ According to the literature, Hericium erinaceus is a treasure for nourishing the stomach for both medicine and food. As an ingredient, there is a saying in ancient times that "the monkey head in the mountain, the bird's nest with seafood", and it is also known as "the four famous dishes" with shark's fin, bear's paw and bird's nest. \ xd \ xd \ According to Li Bin, a box of 72g "Monkey Gu" biscuits contains about 11% dried Hericium erinaceus, which is equivalent to 634g fresh. \ xd \ xd \ Sun Baoguo, an academician of China Academy of Engineering and a professor at the Food College of Beijing Technology and Business University, said that just as black-bone chicken, hawthorn and red dates are all ingredients, but they also have medicinal effects, foods made from Hericium erinaceus can naturally nourish the stomach as long as they are of high quality and sufficient quantity. This is the truth of "dietotherapy" in China's traditional culture. \ xd \ xd \ counterfeiting and infringement, only severe punishment can control the hot sale of \ xd \ xd \ fake "monkey mushroom", which not only makes the real "monkey aunt" suffer great losses, but also infringes on the rights and interests of consumers. \ xd \ xd \ The above-mentioned "Monkey Mushroom" biscuit with the trademark of "999" is produced by a Henan enterprise named "Sanjiu Enterprise Group". This "double-material" counterfeit not only infringes the patent right of the design of the packaging box of "Monkey Gu" biscuits, but also imitates the "999" trademark of China Resources Sanjiu Medicine. China Resources Sanjiu Medicine issued a statement on April 25th this year, saying that the company has no property right relationship with Sanjiu Enterprise Group and has never authorized it to use the \ xd \ "999 \" series registered trademarks. All products labeled as "Sanjiu Enterprise Group" on the market are not produced by China Resources Sanjiu. \ xd \ xd \ and a Hericium erinaceus biscuit named "Mansika", the price of its 72g package, in different supermarkets, the prices are 69 yuan, 39 yuan and 29 yuan respectively. The price of Jiangzhong Group's "Monkey Gu" cake \xd\ dried in a supermarket with 72g package is 15 yuan. Li Bin thinks that the so-called Hericium erinaceus biscuits, which only cost twenty or thirty yuan, can't have enough Hericium erinaceus ingredients at the current market price. \xd\\xd\ It is understood that Jiangzhong Group has filed a lawsuit against the infringement of "Manska" Hericium erinaceus biscuits, and the Nanchang Intermediate People's Court recently issued a ruling of "prohibition in litigation" against "Manska", ordering the manufacturer of "Manska" Hericium erinaceus biscuits to immediately stop manufacturing and selling infringing products. Several other "shanzhai" companies, such as Sanjiu Enterprise Group, are also being prosecuted. \ xd \ xd \ Sun Baoguo believes that many fake and shoddy products are "famous brands" and "fake products", which are repeatedly banned and repeatedly committed. The important point is that the punishment is too light. Sun Baoguo suggested that the punishment for trademark infringement should be increased, so that the counterfeiters would lose everything and the infringers would be unable to move.