Odd commercials include: the Waveguide cell phone, Slippery Plums, Kitchen Bong Soy Sauce, the UNICEF Tap Project, and Chipotle.
1. Waveguide Cell Phone
Waveguide cell phones are called the fighter of cell phones, and the commercials are meant to reflect that this cell phone is very smooth and very fast. In the industry of cell phone, Waveguide cell phone is the fighter.
2, yo-yo plum
"Are you okay? Are you okay? Eat yo-yo plums if you're okay." One of the more magical commercial lines that made us so impressed with the prune snack "yo-yo plums".
3. Kitchen Soy Sauce
The Kitchen Soy Sauce commercials say that soybeans need to be in the sun for 180 days, which is kind of hard to believe when you realize that a bottle of soy sauce doesn't cost much.
4. UNICEF's Tap Project
On World Water Day in 2007, UNICEF launched the Tap Project in New York with the then relatively new organization Droga5. The idea was simple: a donation attached to a restaurant bill would help UNICEF provide a child with drinking water for 40 days.
What's innovative about the campaign is that instead of focusing on getting the word out through newsletters and one-off advertisements, it's about engaging the public and combining individual behavioral choices with public awareness and support for the cause.
5. Chipotle
There's a video ad that's telling a complete story, and that's chipotle's "back to the start". Animated and vivid, it shows viewers a farmer changing his mind from running a large industrialized farm to running a more sustainable and humane farm. The video shows piglets and cows being raised free-range at the beginning, to being standardized in a factory, and then back to free-range at the end.
The campaign embodies the company's philosophy of not rewarding customers for frequenting the chain, but rather rewarding those who are aware of the issues in the food industry, bringing attention to the story behind the food offering, challenging the paradigm of agricultural production and the food industry, and hoping to return to the most natural and humane farm farming.
Reference for the above: Baidu Encyclopedia - Slippery Plum
Reference for the above: Baidu Encyclopedia - Kitchen State Soy Sauce