Zaolong, Gulong and Huang Zehe are known as Xiamen’s three major breakfast projects. They were built many years ago with official government approval.
When the Three Breakfast Projects debuted, they followed a very serious path. There are uniformly designed strollers, uniform sun and rain-proof umbrellas, and uniform clothing including coats, bibs and hats. The difference is that these devices have the logos of each company printed on them. For example, the red ones are from Gu Long, the yellow ones are from Huang Zehe, and the blue ones are from Zao Long. They are fresh and easy to identify.
There were a few years when you would see these breakfast carts placed intensively in Xiamen’s streets, alleys, off-island trails, and at the intersections of remote villages. The products of each company are similar. When the management was first standardized, there were only soy milk, peanut soup, steamed buns and rice balls wrapped with meat, cabbage and vegetables. Although the varieties are similar, the taste is different. Huang Zehe’s peanut soup is the most delicious, Gulong’s steamed buns are the best, and Zaolong’s rice balls are the most fragrant.
Gradually, customers' tastes became more sophisticated, so they began to buy fried dough sticks, pancakes, steamed cakes and other foreign products. Slowly, everything is available on the breakfast cart. In addition to the original breakfast, there are also drinks, water, canned bowls of porridge, and you can even buy paper towels. It has become a mobile canteen.
It must be said that in the first few years after its release, it greatly solved the breakfast problem of the majority of migrant workers in Xiamen. As we all know, Xiamen is an island with a large immigrant population. In the past, there were no BRT, subway, Didi, and very few private cars. Motorcycles were also prohibited, so buses became the most common means of transportation (generally this was the case in many early cities). . So, in the morning, whether you can clock in to work on time depends on your ability to squeeze into the bus.
You have to squeeze onto the bus, or you have a strong body, or you have to leave half an hour early. This means that if you don’t have time at all, you can take a leisurely walk to the snack bar and leisurely drink half a bowl of porridge with some light side dishes. So the breakfast issue is very problematic. Therefore, the smart and considerate government took such a move and organized a breakfast project to launch three major brands, Zaolong, Gulong and Huang Zehe. People who are rushing to work can order vacuum-packed steamed buns, steamed buns and soy milk, squeeze into the bus, and then sit in the corner of the company and eat leisurely.
These three breakfast projects have their own breakfast production factories. As for the production standards and hygiene, it is difficult to evaluate, but they have solved the breakfast problems of many migrant workers within a period of time.
Facts have proved that products suitable for the economic market can exist for a long time. This breakfast project has been implemented for more than 20 years and has never declined. However, as time went by, Gu Long gradually withdrew, until one year he suddenly found that there were no more stalls of his in the streets and alleys, and then the remaining two stalls also gradually shrank, and their management also deteriorated. It's not as formal as before. The stall owners no longer wear uniforms, and the products on the dining carts are gradually becoming more diverse. They start to buy goods from other snack bars everywhere, such as fried dumplings, xiaolongbao, fried dumplings and fried dumplings produced by nearby shops. Fruits, brown sugar steamed buns, etc. On the contrary, there are very few products produced by our own company.
At the intersection where we took the bus, there was an older lady setting up a stall owned by Huang Zehe. This eldest sister is very nice, she always has a smile on her face, and she seems to be a very down-to-earth person at first glance.
The location she chose is quite good, about 200 meters away from the bus station, with a village next to it and a park further away. In the morning, tenants from the village, old men and women who go for a walk in the park to exercise, and migrant workers who take the bus will all come over and bring some breakfast. So her business is good.
I have had breakfast at her stall for nearly ten years. She is very nimble with her hands and feet. Sometimes there will be more than a dozen people at the stall at once, and she can remember clearly what everyone ordered and how much they charged. She will change the money for the goods quickly in an orderly manner, and she will not forget to politely thank them. For some regular customers, she also remembers the food they often eat. When she sees them coming from a distance, she will pick out the food in advance and pack it for waiting. For example, when she sees me coming, she will first bring out mung bean soup and peanut buns or steamed buns. Other than that, I don't eat anything else. Sometimes she didn't have any change, but she didn't mind and said she would give it another day. Sometimes I joke with her that the amount of peanut buns I eat at her stall is enough to fill a cart.
Later, I gradually became familiar with her, and I would chat with her for a few words while waiting for the bus, and I also learned something about her.
She is from Jiangxi, her husband works in a factory, and she has a daughter who is still studying. She is a laid-off worker and one of the first people to apply for the breakfast project. According to her, their products are all shipped from the same factory. They have to gather in the workshop around three o'clock every day and pick up the goods at 3:30. The goods must be declared in advance the day before. We picked up the goods at about 3:50, and then each went to his own base. After 5 o'clock, the business started to sell food.
Question: Then, how to calculate profit?
She said that the company has unified pricing. A steamed bun costing RMB 50 can only earn 30 cents, and a steamed bun costing RMB 1.5 can only earn 20 cents.
A rough calculation shows that if she sells all her own products, she can earn about thirty yuan a day from 5:30 to 9:30 in the morning. Of course this was around ten years ago. As economic costs increased, this was far from enough for living expenses, so stalls slowly began to sell other foreign products. Those products were purchased by the stall owners themselves and were not subject to company pricing constraints, so they made more money. This is why the breakfast items sold later were mostly imported foods rather than those produced in the factory.
This eldest lady said that she has been here for thirteen years. Ten years ago, I heard her mention that her daughter was still in elementary school. A few days ago, I suddenly saw that her daughter came to help during the summer vacation and was actually a freshman.
Time is indeed like water, and ten years have passed in the blink of an eye. Thirteen years ago, when this eldest sister was laid off, she was still young. Over the past ten years, she has gradually become fatter and older, becoming a full-fledged woman.
For ten years, this eldest sister will come out to set up a stall, no matter it is cold or hot, rain or shine. She often said that no matter what, she would insist on setting up a stall, otherwise the regular customers would not be able to buy breakfast and go hungry.
One thing to mention here is that Xiamen has very strict management of stalls. Vendors that are not formal and approved stalls are not allowed and will be arrested by the urban management. Therefore, we often see those selling pancakes, meat sandwich, cold skin, and barbecue being chased by the city management, but we have never seen anyone caught working on a breakfast project. But, presumably, this is also why so many breakfast stalls, knowing that selling their own products are not profitable, still run company stalls and still carry a small number of their own products for sale.
Because the feeling of being protected by the government can make people feel at ease and at ease. Even if you are selling other products, as long as you have a food truck with this logo, it is legal and you will not be caught.
Who knows, a few days ago, this eldest sister told us that the urban management has been tight these days, but sometimes they may not come out to show off, so let me tell you in advance.
Yi, the breakfast project is not legal? Catch him anyway?
Catch him, a fellow villager had his tools confiscated just yesterday.
Why is this?
Because of gold bricks. No more showing up.
Oh, yes, Xiamen is going to open BRIC.
What defeated the breakfast project was not the vicissitudes of time, nor the wind, rain, and heat, but the bright gold bricks.
The BRICS conference includes the world’s five largest emerging market countries. "BRICS" refers to the English initials of Brazil, Russia, India, China and South Africa. Since the word is similar to the English word "Brick", it is called "BRICS".
baike.so.com/doc/5303849-5538671.html