Status of chain industry:
1,: There must be enough funds. ?
2. Be sure to have enough contacts.
3. Is the team that must be joined a healthy system? . ?
You must have a good attitude.
Chain operation is a form of management organization and management system, which means that a number of enterprises operating similar goods or services form a consortium in a certain form, carry out specialized division of labor under the overall planning, implement centralized management on the basis of division of labor, and combine independent business activities into a whole scale operation, so as to realize scale benefits. This is a business model.
Chain operation is mainly "three companies".
First, even brands
Brand can be said to be the life of chain enterprises, but it is the guarantee of service and quality of chain enterprises. The reason why chain enterprises can get sustained and rapid development is, to a certain extent, the process of expanding the brand effect of chain enterprises.
Therefore, as a chain enterprise, brand chain is particularly important and should even be placed in a relatively central position.
Second, even the standard.
Standardization can also be said to be a feature of chain enterprises In chain enterprises, standardization is the basic principle to ensure the low-cost operation of enterprises, the premise of large-scale and efficient operation of distribution centers and procurement functional departments, and is closely related to the uniqueness and clarity of strategic objectives. Moreover, if chain stores want to systematically manage their subordinate branches and franchisees, they need simpler ways, shorter ways and simpler procedures to complete complex problems. There is no doubt that standardization is a good way. Chain enterprises are called chains because the standards of enterprises can be copied. There are many contents of standardization. There are mainly the following types:
1, store standardization. No matter how the enterprise expands, it must formulate its own main business format, have standardized stores, and require unified management, unified procurement, unified logo, unified training, unified promotion, unified price and unified service. This is conducive to maintaining the unified brand image of enterprises and ensuring consumers' unified and clear understanding of brands. Personalized stores will cause de facto single-store operation, and it is difficult to realize real chain operation. If a single store is required to adopt a personalized competition mode for different business districts, and the utilization efficiency of commodity inventory funds is the responsibility of the store, then the operation of the whole enterprise will ultimately depend on the operating performance of each single store, and it will inevitably bring difficulties in expansion and management, which is contrary to the realization of rapid expansion and scale benefits through chain operation.
2. Standardization of business processes. The standardization of the process needs to be single, simple and fixed. Including sales standardization, inventory standardization, settlement standardization, customer service standardization, etc. The benefits of business process standardization are obvious. First of all, it helps to ensure clear brand positioning and effective brand management. Secondly, it also helps the headquarters to strengthen the assessment and management of branches and franchisees.
The premise of business process standardization is the standardization of shops. If all shops are personalized, then the management of each shop can not be unified, and it depends more on "rule by man" than "rule by law", which makes the management more casual and eventually leads to a chaotic situation without process.
3. Standardization of management methods. The standardization of chain enterprise management mode mainly includes the unified training of the main managers of distribution or franchisees by the enterprise headquarters, and the performance evaluation of each branch, mainly using indicators such as sales volume and brand contribution rate. An important feature of standardization of management mode is to speak with numbers, so it is also called digitalization of management. Although it is not the best to manage enterprises with numbers, the generation of data is the most real. If we can systematically collect, sort out, refine and analyze the data to form an information processing system that can guide the operation, no matter who has experience or not, as long as we can make a correct understanding of the operation through the data, our management will be more simplified, and the transparency and controllability of management will be greatly improved, which will be very different from our management and operation based on personal experience.
Third, the culture of honesty.
Cultural chain is the highest level of the chain. Because the chain operation is not as strict as general enterprises, it belongs to a loose "federal" organization consortium, and the headquarters gives branches or franchisees greater rights. Therefore, it is more difficult for headquarters to implement effective management of branches or franchisees. At this time, in addition to the standardized management we mentioned before, there must also be cultural management. The content of cultural management mainly includes two aspects:
First, cultivate the sense of identity of branches and franchisees to corporate vision, ideas and values, cultivate their sense of belonging to chain brands, increase the centripetal force and cohesion of chain enterprises, and make them consciously safeguard the image of chain brands and make suggestions for the development of chain brands. In my opinion, it is futile to expect branches and franchisees to actively participate in the maintenance of chain brands if they cannot have a sense of identity with the corporate culture of the headquarters of chain enterprises and a strong sense of belonging to chain brands. At present, domestic chain enterprises often ignore this point when training branches and franchisees, so it is easy to cause branches and franchisees to only care about their own interests and ignore the overall image of the brand and the overall interests of the enterprise.
Second, for consumers, each brand should mean a culture. To develop chain stores, we should pay more attention to the external brand culture of chain enterprises while standardizing chain stores. In this regard, McDonald's, KFC and other foreign chain brands are doing better. For example, McDonald's operates not only fast food such as hamburgers and fried chicken, but also a huge corporate culture system behind its products. The main purpose of consumers in McDonald's is not only to eat, but also to enjoy the unique cultural atmosphere. The economic situation in China is before us. The "bottleneck of production and marketing" has led enterprises to face reforms, resulting in reduced employment opportunities, increased social pressure and many people losing their jobs. In order to alleviate social pressure and solve the problem of "production and marketing bottleneck", we sell high-quality products by chain sales, which is to organically combine our traditional sales with online sales. Many large enterprises and companies are using the Internet. 2 1 century will be the network century, and computer networking and interpersonal networking will become today's society.