However, after the previous farewell statement, I slowly deleted the number of tweets from 10,000 to less than 1,000, which is why I was able to clear it out so quickly this time. I also canceled all the automatic links between my Weibo account and Kaixin, Jiepang, and Sina's blog, which helped limit my "Weibo addiction" at the time.
There was a moment when I felt the need to find something to be angry about because I wasn't happy at work that day. But the reason why I quickly thought of emptying my Twitter account and leaving instead of slamming something or eating or drinking a lot of food was because I had become a chicken ribs on my Twitter account and there was nothing worth staying on. I'm not Wabaitou, I don't want to hype myself by leaving Weibo, and I won't go back, so there's no need for me to post a long, sympathetic tweet expressing my hatred for Weibo (which I don't really have), so I'm choosing to post a blog one month after I left Weibo to explain it to my fans, if you're still lucky enough to see it. If you're lucky enough to read it. In the process of cleaning up my followers these days, I found that more than 90% of my 6,000 followers are still alive, which is a great relief to me. And the last five hundred zombie fans have since allowed me to destroy them with a single click using a microblogging plugin.
First of all, I don't think microblogging is a bad thing, it's largely a good thing. Of course, if there were fewer and fewer zombies (which the secretaries and Sina techs are pretty much doing nothing about), if the marketing accounts could grow a little bit more, if the 50-centers and publicists could learn half of their brainpower from the marketing accounts, and if the major media outlets could talk about ethics, Sina Weibo would still be a perfect place to be. Sina Weibo would still be perfect. I'm not talking about the things that everyone knows.
What I'm going to talk about now is an analysis of a few important elements of Weibo, mainly how they've bothered me personally and how they've affected me negatively. First, fans
"Fans" used to mean followers of famous people, and when Twitter borrowed the word as a proxy for follower, it was just a noun, but the word inspired grassroots self-praise. How tantalizing is the phrase, in the little white bar in the upper right corner, that you've gained a few more followers! So, an addicted tweeter can't help but accept the lure of "followers", and will often (if not always) think about how to get more followers, how to please followers so they don't go away, and what to say/what to say or not to say to maximize the retention of followers or to recruit new followers. As such, when the follower of Twitter outside the wall, when the "people who follow me" of the once-battered "rice denial", in the Sina Weibo transformed into "fans", the sale of thousands of fans for six dollars came into being. "Fans" is the first major delusion of microblogging, even if your fans are 100% live, when you start to care about the variable "number of fans", you become a slave to the fans, your microblogging is no longer written for yourself, but for the fans.
Two, retweet (@)
The retweet is an attitude. I've been involved in a lot of retweets, the most recent one I remember was the Huashan rescue on the Fourth of July. I was genuinely anxious about those people on the mountain that night, and kept an eye on the progress of events until it was resolved relatively smoothly. But retweeting is more just a marketing tool for the main PO and a way to get a number of followers in exchange, and that's the crux of the matter. Have you ever thought about how much less crap you could read every day if the @threefriends-and-retweet sweepstakes would go away for good? Have you ever thought that when the same tweet is retweeted and retweeted by your followers, a dozen to a hundred times in front of your eyes, and when you click on the little white bar "how many @'s have been added" over and over again, your life is just wasted, and the amount of time accumulated inadvertently is staggering. Therefore, I once told a friend, try not to "retweet", "retweeting" to a large extent "is" a waste of life. Well, let's not expand on that one.
Blocking is a real pain in the ass, and when "Teletubbies" and "vegetarian chicken" become sensitive words, it's a real pain in the ass. We've long lived in a sad era where we're not free to use many of our own words, and Sina Weibo has gone to great lengths to create multiple blocking methods, and now blocking has become a top priority for Sina Weibo's technology, rather than a way to increase user security and minimize potential threats. Bottom line, there are very few words left to say, and Weibo has made them even fewer.
Advertising and marketing have become the number one theme and the number one priority for Weibo! I have no problem with authors bragging about themselves and businessmen letting people know about their products in a timely manner, but @
Three people is too much of a buzzkill. What's even worse is when someone circles you every now and then and asks you to advertise for TA. Last year for Mr. Su Xiu sell disk thing, I also alarmed a few bulls, that day, the disk almost all sold, and then sent to the two Taobao store a few hundred disks, also quickly sold out, this is the power of microblogging marketing. This is the power of microblog marketing. Because this power is so strong, it makes us ignore the world that actually exists outside of microblogging, and therefore in turn reinforces the function of microblogging itself in marketing. So microblog marketing has now become, in my opinion, essentially a day-growing monster that is devouring our own sense of taste and smell for good books, good movies, good products, and, correspondingly, not-so-good stuff of the same kind. We're getting further and further away in the
@ of @ of @. Sixth, performance
As I said earlier, because of the existence of a fan base, microblogging short logs is no longer talking to yourself, you have to take a lot of things into account, foremost among them is the attitude of the bystander, so microblogging's so-called documenting of life and expression of opinions is first of all a performance, and secondly a record (if there is really an element of record), and this kind of performance, for the most part, is benign, and if you do have a a lot of time to kill, but when caught off guard by a certain malicious comment, it becomes malignant again, and can be detrimental to your health, and can drain your life to a greater extent. Before the advent of microblogging, we didn't need to perform at least at home, and on the internet, we even wore masks (IDs) one by one so that we could one-up each other and say more truthful things in the various topic spaces we excelled in. But Twitter has changed this one characteristic of the internet that makes us wear masks and thrown them back at us. Once a more talkative microblogger has demonstrated in the various areas in which he or she excels, you have necessarily informed your onlookers (followers) of your gender, age, family background, place of birth, occupation, where you are more vocal, and where you sometimes spout nonsense, so that you have to be just as careful, if not more so, about what you say as you are in your everyday spaces of interaction, and this is the microblogging that gives you your Performativity. Again, not all of this performativity is pernicious, but, at least in my personal case, I've grown tired of it and am not willing to waste one more brain cell to increase my followers.
VII. Membership and Beyond
Well, that's all for now. This should be the last hour that Sina Weibo lets me waste. I'm going to post this again on RenRen in case it gets swallowed up by Sina Weibo.