Market demand: With the full liberalization of the second child policy, the proportion of children in China has gradually increased, and the children's toy market has shown great growth potential. At the same time, as consumers pay attention to children's education and growth, the demand for children's toys will continue to increase.

Consumption habits: With the development of e-commerce and network celebrity economy, consumers' shopping habits are also changing. Children's toy franchisees need to keep up with the trend of the times, strengthen the construction and promotion of online sales channels, and improve product visibility and reputation.

Product innovation: With the increasing demand of consumers, children's toy products also need constant innovation. Franchisees need to pay attention to market trends, understand consumers' needs and preferences, choose products with differentiated competitiveness, and strengthen product research and development and design.

Brand building: Brand is one of the important factors for consumers to choose. Children's toy franchisees need to pay attention to brand building, improve brand awareness and reputation, establish a good brand image, and improve consumer loyalty and word-of-mouth communication.

Channel expansion: children's toy franchisees need to continuously expand sales channels. In addition to traditional physical store sales, they can also strengthen cooperation with e-commerce platforms, offline activities and educational institutions to improve product coverage and sales.

Generally speaking, the general trend of children's toys joining in 2023 is the development trend of increasing market demand, changing consumption habits, product innovation and upgrading, strengthening brand building and diversifying channels.