1, taste: latte has a rich taste and a rich milk flavor, which is easier for people who like rich milk flavor to accept and enjoy. American coffee tastes mellow, but lighter than latte.

2. Milk flavor: The proportion of milk in latte is high, which makes the taste of coffee softer and smoother. The latte will add some sugar to sweeten the coffee. This sweetness will make lattes more popular, especially for people who like sweets or want milder coffee.