2. You need to understand what your core advantage resources? That is, what is the threshold for you to enter this market, does it mean that you enter this market, Mengniu Yili Daneng they will be difficult to cut in? Even some small competitors can not compare with you? You need to know your core selling points.

3. Ice-cream stick itself is a technology content is not high things, the market is very strong imitation, low threshold, if you can make money others will immediately grab the market with you, if you are thin, others will enter that means that you can not make money.

4. Suggestions

All the way down the analysis, I suggest that you can take two routes: one is to take the personalized route, that is, to find your core selling point, for example, you can produce a very distinctive ice-cream stick, colored? Colorful? Strange shapes? etc. If you can do this, you can take the route of brand operation, and then find a local agent to join or oem; two is to find the selling point, then you can only go to the price war or "remoteness", to go to some of the big brands have not been extended to the place, one by one to take down the small store.

Of course, the most important thing is the promotion method, you can engage in more competitions, such as in the vicinity of the school to engage in some activities (with the lower side of the retail stores or agents, I do not know the size of you can not give specific advice), you can engage in some activities.

But the best way is to take the personalized route and find your own unique selling point.