Shopee is a cross-border platform in Southeast Asia. It currently has eight sites in Malaysia, Philippines, Vietnam, Thailand, Indonesia, Singapore, Brazil and Taiwan. So how should we make an overall plan for all sites? ?

Although shopee has opened eight sites, it also has its own focus. Currently, shopee Taiwan and Indonesia are the largest in the market. Shopee will definitely continue to invest in and optimize these two platforms;

Shopee Singapore, Malaysia, and the Philippines are all English-speaking markets, which is advantageous for cross-border sellers in Europe and the United States;

Shopee Thailand and Vietnam are small-language markets , but it has a relatively large population and is also good; Brazil is by invitation only and only those with the best shops can enter.

Site selection for new shopee sellers and our domestic trade transformation:

First, the Taiwan site. Because Taiwan is large, it is similar to our domestic trade, and communication is also convenient.

Second, Thailand and our consumption habits are still similar, and shopee can help us solve language and logistics problems. If we have our own brand, Malay or Singapore would be better.

Third, Indonesia, the Philippines, and Vietnam. There are more than 270 million people in Indonesia, and more than 100 million people in the Philippines and Vietnam. We can expand our overseas markets and achieve qualitative changes from quantitative changes.

For sellers who have done cross-border e-commerce: We can focus on Malay and Singaporean sites. Both Malay and Singaporean sites use English. We have also done business in European and American countries and mainly use English. , so we can be more comfortable with these two markets, and Malaysia’s per capita GDP is very high, you know.