Niche brand. Gao Xiaomei Mooncake was established in 2020. Its mooncakes are rich in fillings and affordable, and are liked by some customers. The brand specializes in innovative mooncakes, including durian mooncakes, tomato mooncakes, and celery mooncakes. However, because the brand has just been established, the market demand is not large. Most of them are repeat customers. It is a niche brand that is stable and making progress.