Search Engine Marketing Copywriting Tips

We have always advocated writing articles with SEO ideas, i.e., reasonable distribution of keywords in the article. Here are the search engine marketing copywriting tips I've compiled, I hope they help you!

1. Eye-catching title

The title of the search engine marketing copywriting is critical to the place, must be simple and clear to tell the potential user the meaning of the text at the same time need to raise the curiosity of potential users.

Typically, headlines can be written in the following forms to capture the audience's attention:

(1) Suspense. The title of search engine marketing copywriting can be used to create suspense in the form of questions and other forms, provoking the audience's interest and curiosity, so as to go to click on the ads, hoping to find the answer from the relevant links. For example, Tsinghua Tongfang's True Love x computer advertisement, its title? Thin, this is the thin body I want? With a picture of a fair lady with a beautiful face, the audience is interested in finding out what the attraction of the beautiful woman is, and the mystery is finally revealed, the original is a thin computer!

(2) Call to action. In the search engine marketing copy title to use the tone of the call can make the advertisement to produce a drumming effect, so as to provide the advertisement of the click rate. If Disney Ice World first came to China to perform the ice dance show "Beauty and the Beast" launched a free couples set of tickets, the advertisement title is ? Limited quantity, come and grab it! A flash in the pan, free to see the show is not to be missed! I believe that the people who see it will certainly be the time to take the plunge.

(3) Induction. The title of the search engine marketing copy usually clearly indicates the obvious benefits of the product for the consumer, and the target consumer will click on the ad after being attracted by these benefits. This approach enhances the personalization of the advertising message, so that each audience to receive advertising information feel that the product is tailored to them, thus achieving the interaction between the two sides. For example, the title of the February promotion advertisement made by Pizza Hut on Sohu? If you want to get 60,000 RMB gift, come to Pizza Hut? It's a great way to make people's hearts beat faster than ever.

2. The main idea is clear, the language is concise

Compared with the audience of other traditional media ads, the `audience' of online advertising is more impatient. If the focus of the claim is not prominent, the language drags, even if the information conveyed by the search engine marketing copy is valuable, it is difficult to continue to seize the attention of the audience. Therefore, search engine marketing copywriting should pay attention to the main idea is clear, ? The main point is to set up a piece of language to live in the main? , with concise and simple language to convey a complete and comprehensive copywriting information. As for more detailed product information can be achieved by attracting the audience to click on the link to the home page of the enterprise. For example, the copy of White Plus Black has only three short sentences: ? White Plus Black performs so well! Take white tablets in the daytime without drowsiness, take black tablets at night to sleep well! The most important thing is to show the characteristics of White Plus Black's efficacy and the biggest difference with other cold and flu medicines in front of the audience.

3. Pay attention to the picture and language (including text language and sound language) with the clever

and TV ads similar to the search engine marketing copywriting is also concerned about the graphics of the interplay between text and graphics, and due to the animation form more attractive than static graphics, a large number of information related to the product in the copy can be through the moving image to resort to the audience, in this case, the animated form is more appealing than static graphics, a lot of information related to commodities can be through the moving image to the audience. In this case, the copywriter does not need to add to the snake to repeat the information, but should serve the dynamic image, focused on interpretation and supplementation, to achieve the perfect effect of the combination of graphics and text.

4. Flexible language forms

Network media have international and local points, the language of the network advertising copywriting should also be based on the different sites and flexible choice. If you choose to advertise on an international website, you can use English as the international language, or choose a language that is relevant to the target consumer, and sometimes use both languages. If the target audience is domestic, then Chinese is usually sufficient.