On June 20 12, action art film Shankang and a group of dog lovers from all over the world came to Yulin dog meat market to make a publicity about not eating dog meat, and knelt down on the spot to apologize to the dog, which attracted many people to watch, and the major media rushed to report, and the incident escalated. Pianshankang was called "dog powder leader" by Yulin locals.

On June 2, 20654381day, the Yulin Dog Meat Festival in Guangxi, which was in the whirlpool of public opinion, kicked off, and the first incident of dog lovers wounding occurred immediately. In a dog meat restaurant that night, several dog lovers clashed with local diners, resulting in a bleeding mouth. The incident triggered a gathering of nearby people, and both sides of the conflict were quickly taken away by Yulin police. The people who advocate the cancellation of the dog meat festival have further developed from the initial appeal to local protests and forced seizure of dogs. On the morning of June 19, animal protectors confronted the staff of the local slaughterhouse. After investigation, the man on the right who abused dogs in public turned against the dog abuser for the sake of dog lovers, but actually told him what to do and sympathized with him, which made people question the behavior of dog lovers.