In March, 20021year, Cheng Yunfu became a famous "Lamian Noodles Brother" because Lamian Noodles and 3 yuan didn't increase their prices on 15. In April, Cheng Yunfu unilaterally canceled the contract with the media and was claimed 38,000 yuan. [ 1]

Chinese name

Cheng Yunfu

birthplace

Feixian County, Linyi City, Shandong Province

Another name

Brothers la noodles

nationality

China

occupation

cook

gender

man

The reason for popularity

Because 15 the story that a bowl of noodles only sells 3 yuan money is all over the Internet.

Character events

202 1 February, because 15 insisted on selling 3 yuan a bowl of Lamian Noodles, a simple and honest Shandong elder brother became popular recently. At a rural gathering in Feixian County, Linyi, Shandong Province, he was affectionately called "Brother Lamian Noodles" by the local people, because a short video accidentally shot by a customer became popular on the Internet. .

In April of 20021year, Cheng Yunfu unilaterally terminated the contract with the media and was claimed 38,000 yuan.

Moral behavior

Cheng Yunfu is a villager in Horseshoe River Village, Liang Qiu Town. From the end of 2005, he and his wife began to set up a stall to sell Lamian Noodles. Every day, he and his wife drive around the markets in several surrounding towns with big pots of flour, chopping boards and noodles. "It has always been 3 yuan a bowl. There used to be meat, but now there is no meat." Cheng Yunfu said.

For many years, the price has not increased. Cheng Yunfu is honest. In fact, he has calculated the account of rising costs many times and thought about raising prices. But he has his own difficulties, and he wants people to eat cheap and affordable Lamian Noodles. "All the people who come to eat noodles are neighboring villagers. They usually work hard and earn money. If the price rises, many people may be reluctant to eat. "

Today, Cheng Yunfu can sell three or four hundred bowls of Lamian Noodles a day. According to his calculation, according to the current cost, a bowl of Lamian Noodles can probably earn a few cents. "As long as the price of raw materials does not rise sharply, I will insist that 3 yuan does not raise prices."

"3 yuan Spicy Noodles" combined with simple words and simple appearance, Cheng Yunfu quickly became popular on the network platform with a kind heart, and was affectionately called "Spicy Noodles Brother" by netizens. [3]

Character reply

Trouble after "Hot Noodles Brother" became popular: Welcome to eat noodles, but don't disturb my life. "I don't want to fire, I really don't want to fire. People say I'm famous, but I really don't want to be famous. The present situation really bothers me. I like the old days, and it is more comfortable to live an ordinary life ... "On the evening of February 27th, Cheng Yunfu, a" brother of Lamian Noodles ",expressed this feeling in an interview with the poster news of the public network. "I'm from Lamian Noodles, and I'm from Lamian Noodles. Villagers are afraid to come to my stall to drink Lamian Noodles now. I hope I can stay away from my life from the media (filming). [2]

On March 9th, 20021year, Lamian Noodles Cheng Yunfu said that he signed an operation agreement for short video account with others, but regretted it. According to a cooperation agreement dated February 25th, Party A, Party B and Party C will jointly develop all short video platform accounts of Lamian Noodles Brother. Brother Lamian Noodles said that he didn't understand the real meaning and intention when he signed it, and now he doesn't want to be used by others to make money. [4]

Social assessment

"Brother Lamian Noodles" touched thousands of netizens because of his simplicity and sincerity. He benefits others. 3 yuan's bowl of noodles is a way of communication and expression with customers and society, and it is also a kind of warmth and neutralization of selfish thoughts in social groups that people want to see.

"Brother Lamian Noodles" won the trust by persistence. Every day customers come to his humble booth to eat noodles. Perhaps in the future, with the rising cost of raw materials, his Lamian Noodles price will rise according to market rules, but I believe customers will understand, because his noodles can not only fill their stomachs, but also fill some people's long-lost yearning for simplicity and sincerity. (Yang) According to