Opening a dessert shop is the same as doing other businesses. Attitude is everything. You must always insist on making money first. Some people say, of course, I have to open a shop to make money. For example, there are many kinds of dessert shops, such as fashionable shops like Manji, traditional shops in Xu Liushan, and some street shops. Entrepreneurs often make the mistake of opening the wrong store in the right place (for example, opening a fashionable dessert shop in an underdeveloped small and medium-sized city, which they can't afford), or opening the right store in the wrong place (for example, opening a dessert shop in an alley next to a bustling business district, with high store rent, many passers-by and few consumers), without really sharing their geographical location. Therefore, your first step should be to find a suitable dessert shop opportunity in the local area, and then decide what kind of dessert shop to open. Ok, adjust your mind and locate your dessert shop. The best customers of the dessert shop are young women, college students, middle school students, couples and so on. Note that the distribution of these people is different from the positioning of dessert shops. For example, for young women, the middle and high-end dessert shops in the downtown area are the best, while for middle school students, the middle and low-end dessert shops in the neighborhood near the school are the best. For couples and college students, sometimes the layout of the environment is more important than the taste. Corresponding to positioning is the choice of products. It is best to choose Hong Kong-style dessert, fruit fishing or western-style dessert for high-end dessert shops, Cantonese dessert, desktop milk tea and ice cream for low-end dessert shops, and milk tea, frozen tea and fruit refreshing for take-away dessert shops. Well, choosing a good place is to rent this place and apply for industrial and commercial licenses. At the same time, another thing is decoration. Generally speaking, the decoration of dessert shops is mainly simple and warm, because the mood of eating dessert is very casual (unlike eating). Remember that tables and chairs are of good quality, and customers always attach great importance to physical contact. In addition, accidents are not easy to occur. There is also to choose the right dishes, remember that the ones with good quality and simple design are the best, because many desserts are rich in color, and your dishes are rich in color, which takes the lead. Buy equipment and raw materials while decorating. Generally speaking, if you don't have much money, you'd better buy second-hand refrigerators, freezers and sterilized cupboards. After all, these things are not easy to break. Others are best bought first-hand. If it is an open kitchen or has sufficient funds, it is best to buy first-hand goods with good reputation. After all, customers are sometimes curious. If you have the equipment number, he will have more confidence in your store. When the decoration is finished and the equipment and raw materials are ready, your recruitment should be over. At this time, you should devote yourself to the trial of equipment and the training of employees. After all, not using equipment at work will affect efficiency. In addition, dessert shops are new things after all. It is also very important to train your employees to be familiar with all kinds of desserts and clearly recommend them to customers. You can invite nearby residents to try it for free or at an ultra-low price. Remember, before you do this, your relatives and friends have confidence in your skills. If your craft is good, please rest assured that there will be many repeat customers to help you soon. Of course, do a good job. There is still a lot of work to be done. For example, sales promotion should be in place, account management should be clear, employee incentives should be effective, new products should be introduced with seasonal changes, and raw material procurement should ensure quality. Small shops are no smaller than big ones, so be careful. I believe that an inexperienced entrepreneur can slowly find his own feelings after a period of exploration. The key is to consider comprehensive and timely adjustment. In this way, it is difficult to succeed.