On the Valentine's Day Planning Scheme of the Hotel

Six Articles on Hotel Valentine's Day Planning

February 14 Valentine's Day is coming. How can the hotel do a good job in Valentine's Day planning and create romantic and warm programs for consumers? Next, I will bring you the Valentine's Day planning scheme of the hotel. I hope you will like it.

About the Valentine's Day Planning of the Hotel (Selected Articles 1) I. Form and theme of the event:

The activity was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.

Second, the specific arrangement of activities:

1. venue layout: the hotel food court will be arranged before July 4 (green plants will be arranged between the dining table and the aisle, the hotel pop flag will be posted, and the lights will be well arranged);

7. Advertisement: The PR Marketing Department will produce 65,438+00 posters on July 1 day, and post them in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.

3. Other matters of Valentine's Day activities:

A. Dining starts at 17: 30.

B, 200 roses will be ordered by the public relations marketing department before the afternoon of July 6th.

4. Marketing methods:

Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.

Third, the menu:

(68 yuan/every seven people) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters, 1 vegetable salad, 1 red wine/coffee/black tea, each 1.

Note: guests can also order other dishes (including Chinese food) and choose by themselves.

About Hotel Valentine's Day Planning Scheme (Selected Part II) I. Activity Time:

August 6(th)

Second, the activity name:

"Love is Tanabata, meeting the stars"

III. Contents of activities

3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.

The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter the hotel free of charge with their room cards, and other customers can enter the hotel with admission tickets. There are beverage sales points, snack sales points and Qixi commodity sales points on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.

3.2) Guest Room:

On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.

3.3) Catering:

Galaxy restaurant launched

277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)

577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)

777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)

About Hotel Valentine's Day Planning Scheme (Selected Part III) I. Theme of the event

Passion blooms, and there is love in the times.

Second, the activity time

65438 March 2003 to 65438 March 2004

Three. Activities:

(A love song duet confession

On March 13, 10: 00-20: 00, a special area was opened on the side of the children's area on the sixth floor. The live microphone is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her in the form of love song duet or true confession. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.

(2) The fragrance of romantic lover's rose (2. 14)

During normal business hours on March 13, customers can get a rose (limited to 300) free of charge at the promotion desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.

Note: The consumption amount is not cumulative, and only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.

Fourth, media publicity.

1, media selection: _ _ Evening News

2. Layout specification:1/Edition 3 _ _ Evening newspaper is red.

3. Release date: March 2004 14.

4. Expenditure: 13920.00 Yuan.

Verb (abbreviation for verb) cost

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Sixth, tips

In this activity, vip cards can use the discount function.

About Hotel Valentine's Day Planning Scheme (Selected Part 4) I. Activity Background

February 14 Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.

Second, the theme of the event

_ _ Hotel Valentine's Day (God-given marriage, love decides lucky chance)

Third, the activity time

Fourth, the venue

Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)

Secondary location: guest room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Place a "Valentine's Day information card" on which couples can write their love vows.

3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.

Sixth, create an atmosphere.

1, truss is set outside for advertising.

2. The electronic screen and LED screen in the lobby scroll the active content.

3. Put a small display stand on the first floor and the sixth floor respectively.

There is a candlestick and a rose on every table in the dining room on the sixth floor.

The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar.

7. Set up an arch in front of the western restaurant.

8. Decorate colored lights and sand with pink balloons at the scene.

9. Taking photos on the spot (Polaroid 20 yuan/Zhang)

10, champagne tower on the dining table.

1 1. Set the table and put a big cake on the table.

Seven, advertising methods

1, leaflet: 1000 copies (rooms, business outlets)

2. SMS release: 1.300 yuan (20,000 messages)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

A, God-given marriage, love lucky chance. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)

Eight. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before February 10.

3. The dining room should create a Valentine's Day atmosphere before February 13.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

About Hotel Valentine's Day Planning Scheme (Excerpt 5) Tanabata is one of the most romantic festivals in China, and it is also the most important day for girls in the past. On this evening, women put on needles to pray for Fu Lushou. On the seventh day, the ceremony was pious and grand, filled with flowers, fruits and needles, and all kinds of furniture and utensils were exquisite and small, which made people fondle. On May 20th, 20, China Valentine's Day was listed in the first batch of national intangible cultural heritage by the State Council. Now it is also considered as "Valentine's Day in China".

Activity purpose:

Enhance brand image, service and brand influence.

Activity time:

August 20th, 2000-August 25th, 2000.

Activity theme:

Years are silent, true love is eternal, and poetry and painting are spent on Qixi.

Theme elements:

Valentine's day discount service

Subject description:

The theme highlights that Red Apples hope to send warm and romantic service to customers through the grand theme of Valentine's Day in China.

Location:

Baigouhong Apple Hotel Chain Wuyi Road Branch

Thematic communication performance:

(Activity 1) Theme: Show proper love and reasonable price reduction.

(Activity 2) Theme: Valentine's Day lovers, unlimited true love.

(Activity 3) Theme: Let love be declared all over the world.

(Activity 4) Theme: Family ties are priceless, and love me is rewarded.

Activity overview:

1, the expected target of the activity

Goal 1: Enhance the corporate image of Red Apple with the brand influence of Tanabata.

Goal 2: Through this activity, the company's image and social reputation will be further enhanced.

2. Objectives of the activity:

The activity is aimed at young people and business owners with certain strength.

3. Appeal elements:

Warm and romantic discount

4. Form of activities

With the theme of warmth, romance and preferential treatment as the main theme, and with the theme of China Classical Valentine's Day on Tanabata, the relationship between the hotel and new and old customers will be brought closer, the reputation of the company will be established, the recognition of guests and the company will be enhanced, the brand awareness of the company in Baigou area will be further enhanced, new customers will be attracted to the store, and the occupancy rate of individual and leisure guests in the area will be improved.

Specific activity plan

(Activity 1) Show just love and reduce the price reasonably.

During the activity, couples who stay in the full-price room of Red Apple with leaflets can enjoy a 30% discount, enjoy two "romantic love breakfasts" and participate in the activity of "staying in a amorous room with zero room fee".

Couples who stay in the leisure room of Red Apple Hotel on a single page can enjoy a discount of 52. 1 yuan /5 hours, and participate in the activity of "staying in a style room with zero room fee".

(Activity 2) Valentine's Day lovers have unlimited true love.

During the activity, all couples who stay in the one-page full-price red apple room and leisure room will be given a rose and enjoy the discount of ordering flowers of X yuan/piece.

(Activity 3) Let love be declared all over the world.

20 _ _-During the period from August 20th to August 25th, all couples staying in Red Apple can get a token of love card at the front desk, write down their touching love words and stick them on the heart-shaped board at the door of Red Apple Hotel Chain, so that everyone can witness their love for their lover and make their love last forever!

(Activity 4) Love is priceless. Love me with prizes and beautiful love legends.

During the event, a lucky draw will be held every day for "staying in a room with zero room rate". The specific measures are as follows: the hotel prepares a deck of playing cards, with only hearts and diamonds left in four aces, and then disrupts the playing cards. Guests can participate in the lucky draw after completing the check-in procedure and obtaining the qualification of the lucky draw. The winner can stay in the style room for free the next day and enjoy a private romantic trip with his lover.

Publicity stage division:

The first stage of pre-event publicity

Publicity time: before August 20, 20__

Propaganda form

1. Banners, text messages sent by mobile phone customers, leaflets, heart-shaped balloons, Baidu Post Bar, Baigou Forum and various QQ groups gathered by local young people.

Second, decorate the hotel lobby with heart-shaped balloons and ribbons to create a classical, romantic and warm stay environment.

Publicity content

Communicate the information of the upcoming event (communication elements): the theme and content of the event, the time and place of the event.

The second stage of after-the-fact publicity

Publicity time: after August 25th, 20__

Publicity forms: soft-text publicity, telephone call back (information transmission elements) the immediate effect of the activity, customer satisfaction with the activity, consolidate the effect of the activity and summarize the activity.

cost budgeting

About Hotel Valentine's Day Planning Scheme (Selected Part 6) 1, Activity Background

Qixi Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to decorate the venue to convey the message of this plan to consumers.

According to the operating characteristics of our Haiyun Jianguo Hotel and the consumption habits of regular customers, we have made the following Valentine's Day promotion plan this year.

2. Theme of the event

Romantic tanabata, meeting the sea (roses, candlelight, stories)

This activity is mainly to highlight the romantic atmosphere of Tanabata and connect Tanabata with Haiyun Jianguo Hotel. Therefore, the theme of the activity is "Romantic Chinese Valentine's Day, Meet Haiyun". In order to set off the romance of Tanabata, roses-a symbol of love, candlelight-romantic edification and stories-emotional sustenance will be added.

3. Activity time and object

3. 1, activity time

Main activity time: the seventh day of the twentieth lunar month.

Room activity time: there is a discount one week before and after Tanabata.

3.2. Active object

The activities are mainly aimed at young and middle-aged couples and couples aged 20-40.

4. Venue

4. 1, main location

__X Hotel Reception Hall. The lobby is the most direct information of the hotel's Qixi activities. Therefore, during the event, the dress in the reception hall must conform to the romantic atmosphere of Tanabata.

Romantic "blind date" blind date party (banquet hall). The banquet hall of "Dui Dui Bui" blind date is an additional hotel blind date activity in this promotion, and its profit mainly comes from the consumption of goods such as entrance tickets, snacks and drinks of individual customers, so its dress must have a blind date and Qixi atmosphere;

Romantic Valentine's Day couple candlelight party (ballroom). This party is mainly held in the form of a dance, and its profit is basically the same as that in the world. It is a good place for office workers to relax and enjoy the warm moment of Tanabata with their partners. Therefore, in addition to the dance atmosphere, its environmental atmosphere should also create a comfortable feeling for Valentine's Day.

4.2. Secondary position

1), guest room

There are two kinds:

A) tanabata couple suite. Its dress should be able to set off the atmosphere of love and provide some conditions to create romance;

B) ordinary room. The guest room has candlelight and rose tea, and the shower room also has candlelight and petals (for bathing).

2) Haiyun Restaurant

In addition to decorating the Tanabata atmosphere, it is also necessary to launch a couple package or a new Valentine's Day product;

3) Bar

The waitress in the bar will say Happy Chinese Valentine's Day to every guest, and a Valentine's Day cocktail will be introduced.

5. Activity content

5. 1, __X Hotel Reception Hall Activity Theme

1), its main purpose is to create a warm and charming love palace for consumers through romantic scene layout. There is a pink and light purple balloon arch at the door, and the theme of "Romantic Tanabata, Meet the Sea" appears on it. There can be a fake rattan frame on the pedestal (tracing back to the ancient legend, the cowherd and the weaver girl whispered under the rattan frame on Qixi);

2) Set up a "Valentine's Day message board" and provide colored heart-shaped sticky notes and colored signature pens, and there are two waiters for couples to write their love words or brave confessions on it.

3) On Valentine's Day, all ladies can get roses and blessings from the front desk with their membership cards or room cards.

5.2. Romantic "Right-to-Right" blind date (banquet hall)

The hotel banquet hall is 500 square meters, with all kinds of leisure tables and chairs, playing soothing romantic background music. Guests staying in the hotel are admitted free of charge with their room cards, while other customers are admitted with admission tickets. There are beverage sales points, snack sales points and other commodity sales points on site.

The layout of the venue adopts the layout of "one network, one platform and one venue", so as to make appointments everywhere and convey feelings everywhere. Guests entering the venue can distinguish singles from couples by hanging colored light sticks on their bodies. There will be challenge the microphone's love song PK, self-style display, team debate, confession and other games. Those who hold hands will receive a beautiful gift from the hotel.

5.3. Romantic Valentine's Day Candlelight Party

The candlelight party is 500 square meters carefully arranged. The meeting room space is mainly equipped with candlelight, roses, pink and purple balloons, red carpets and other equipment. Romantic waltz music is played in the venue, especially to provide a warm environment for consumers to enjoy Tanabata love with their partners. In addition, the stage is also equipped with a microphone and a karaoke table for couples to sing their hearts out for the other half.

Guests staying in the hotel are admitted free of charge with their room cards, and other customers are admitted with admission tickets (admission tickets need to be purchased). Provide on-site beverage shops and snack bars for customers to consume.

5.4. Guest Room

1), there are eight "pink couple suites" in the guest room, which mainly use pink to render the atmosphere of Qixi Valentine's Day. Candlelight lamps are installed in every room, and its bed is heart-shaped, with peanuts and red dates under the quilt, which can give couples a feeling of honeymoon experience. There is a rose bath in the bathroom, and the atmosphere of Tanabata strolls in every corner. "Pink Couple Suite" is 228 yuan per room, with 8 roses, a box of chocolates and a bottle of champagne.

2) There are eight "pink couple suites" in the sauna room, and the atmosphere is mainly candlelight. Each room is 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3) On the day of the event, the room rate of other ordinary double rooms is 8.7 fold, which means that Tanabata will be held here.

5.5. Sprinkle it

Introduce a couple's tail spray and a single cocktail.

Couple cocktails are mainly two cups, the small one is the wife's cup, and the big one is the husband's cup. If you sell a pair, you won't sell it. Its taste and shape should set off a sweet taste. The taste and shape of a single cocktail is mainly to set off a kind of chic and bless the host's future love.

5.6.Haiyun Restaurant

1), catering

77 yuan Valentine's Day Package (including two-person package, a bottle of red wine and a rose)

177 yuan Valentine's Day Package (including two-person package, one glass of premium red wine, one bouquet of roses and one box of chocolates)

277 yuan Valentine's Day package (including premium package for two, a bottle of imported high-grade red wine, a bunch of roses and two tickets for Yaoshan)

2) If you spend all your money in 77 yuan in Haiyun Restaurant on Tanabata, you will get a rose and a lily rose porridge.

6. Activity arrangement

6. 1, Marketing Department

1), put an advertisement for the event two weeks in advance, so that Pingdingshan citizens can know about the event as much as possible and improve the success rate of this promotion.

2) Create a Valentine's Day atmosphere one week in advance. During the activity, the customer service department and the sales department will be busy for a few days. Therefore, before the activity, the staff must hold a meeting to assign tasks and receive training on how to deal with emergencies.

6.2. Entertainment sector

1), two weeks in advance, combined with the marketing plan, formulate the detailed rules of Valentine's Day activities, including the scene layout of the activities and the gift-giving link on Qixi.

2) Do a good job in creating a Valentine's Day atmosphere two weeks in advance and train the following staff to avoid emergencies.

6.3 Sauna and Housekeeping Department

Decorate the pink couple suite two weeks in advance, decorate the room before the first day of the seventh lunar month, and carefully check and accept it to avoid unpleasant events.

6.4. Engineering Department

Combined with the activity plan, make arrangements for the operation or production of lighting, electricity and special props, prepare for power failure and water supply, and take emergency measures under any other circumstances.

7. Implementation details

1. Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). Please ask the food and beverage department to list different set meals and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.

3. Please ask the Finance Department to inform all the food and beverage cashiers and offer discounts.

4. Please ask the front desk to actively promote ordinary double discount rooms to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.

5. The planning department designed and produced tickets (lottery tickets) for the party,/kloc-0 seats, 2 lobby posters and related publicity.

6. Please ask the banquet department to arrange the venue in advance and cooperate with the planning department and the engineering department to decorate the venue.

7. Please ask the security department and the public relations department to cooperate with each other to ensure the normal performance of the party and avoid emergencies.

8. advertising

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Haiyun Jianguo, and then gently bring your her or him to meet on this romantic day. (SMS)

C, Chinese Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

On Qixi Day, the "romantic duel" blind date party of single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink tour of the Lijun Club on Valentine's Day, waiting for you to participate!