Shandong Yiyuan, founder of Huiyuan Group, chairman of Beijing Huiyuan Beverage and Food Group Co., Ltd. and chairman of China Huiyuan Juice Group Co., Ltd.

Zhu Xinli, a kind elder, a charming entrepreneur, an amiable person and a successful person who has gone through hardships. Some people say that Lao Zhu is holding millions of fruit farmers who are looking forward to prosperity in one hand and the rapidly changing fruit juice and beverage market in the other.

It is also said that the reason why Lao Zhu has gone so far and succeeded from a poor farmer in those days is his outstanding talent, his simple and respectable personal qualities, and even the latter is more important.

Extended data:

Create a leading brand of China juice.

1992, Zhu Xinli took over a county-run fruit cannery that was on the verge of bankruptcy, and established Zibo Huiyuan Food and Beverage Co., Ltd. 1993, the company's main business changed to producing concentrated juice. As a result of filling the market gap at that time, enterprises began to grow rapidly. 1994, Beijing Huiyuan was established. 1998 began to face the national development.

In 2007, Huiyuan Juice was successfully listed on the main board of Hong Kong Stock Exchange. In terms of sales volume, Huiyuan Juice is the largest producer of 100% juice and medium-concentration juice drinks in China, with a market share of 56.0% and 45.2% respectively, and has always been in the leading position in the industry. In the past 20 years, Huiyuan Juice has processed a large number of fruit and vegetable products for fruit farmers, which has driven millions of fruit farmers to become rich and well-off, and promoted the development of fruit and vegetable planting and related industries in China.

Focus on "agriculture, countryside and farmers" and establish a new agricultural model

Zhu Xinli has been adhering to the concept of big agriculture. In 2007, the planning and construction of Miyun Ecological Agriculture Demonstration Park was started. In 2009, the dream of "Great China, Great Agriculture and Great Achievements" was put forward. 20 1 1 accelerate the March into agriculture. 20 12 determines the management framework and development goals of Huiyuan juice, Huiyuan fruit industry and Huiyuan agriculture.

Zhu Xinli led Huiyuan people out of a road and mode of ecological, large-scale, scientific and intensive agriculture in China. At present, Huiyuan agriculture presents a good development momentum.

Promote the foreign exchange of China entrepreneurs.

During his tenure as the executive director of china entrepreneur club, Zhu Xinli, together with china entrepreneur club Chairman Liu Chuanzhi, led more than 40 China entrepreneurs to visit European countries, which strengthened the foreign exchange of China enterprises and expanded the international cooperation space of China enterprises.

References:

Baidu Encyclopedia-Zhu Xinli