One of the richest urban areas in China
Xicheng District is one of the areas with the highest level of economic development and the strongest economic strength in Beijing.In 2007, the GDP of the district was 108.2 billion yuan, the total amount of which accounted for 12% of the city, and the per capita GDP was 22,320 dollars, which is at the level of middle-developed countries.The tax revenue in the area amounted to 151.81 billion yuan in 2007, accounting for Beijing's 34%. Since 2001, Xicheng's economy has grown steadily at a double-digit rate.
The decision-making and regulatory center of China's economy
The Beijing City Master Plan (2004-2020) adopted by the State Council of the People's Republic of China identifies Xicheng District as "one of the core areas of the capital's functions, the main carrier of the country's political center, the country's financial and management center, an important tourist area of traditional style, and a well-known commercial center in China". ".
Xicheng District has a highly stable political environment. National decision-making organs such as the Central Committee of the People's Republic of China, the National People's Congress, and the State Council are all located in Xicheng District, and dozens of national economic and social management departments such as the National Development and Reform Commission, the Ministry of Finance, and the People's Bank of China are also located in Xicheng District, and the most significant decision-making information about China's economy and society is issued from here.
Internationalized infrastructure and high-quality living environment
As a well-developed central city, Xicheng District is equipped with major municipal facilities, such as water, electricity, heat and communications, and has a highly developed broadband network. Xicheng District has numerous high-quality office buildings and hotels, which can fully satisfy the needs of corporate openings and business activities. Xicheng District is one of the only three "National Civilized Districts" in China. Xicheng District has a high quality standard of living, and its urban environment and habitat are among the highest in the country. Xicheng District is the most developed area for basic education in Beijing, where young people can get the best education. Xicheng District is also one of the leading medical centers in the country, where young people can get the best education. As the center of the cosmopolitan city of Beijing, people here have also become accustomed to living in harmony with friends from all over the world.
International Financial Center
Xicheng District is China's national financial management center, with financial assets in the area reaching 6 trillion yuan, accounting for 42% of the city. It is home to the majority of China's national financial management organizations and financial enterprises. 15 of China's top 20 banks, as ranked by The Banker, have their China or Beijing headquarters in Xicheng, and an increasing number of international financial institutions are operating here. Xicheng District is the only pilot area in Beijing to subsidize the purchase and rental of office space for financial institutions. Xicheng District has a complete financial industry chain, which is not only a gathering area for financial institutions' headquarters, but also a financial back-office service area, which is the focus of Beijing's development. A number of companies located here have been listed overseas and are an important force in overseas financing for Chinese companies.
Developed modern service industry
Modern service industry is the leading industry in Xicheng District, with the proportion of tertiary industry reaching 88%. The financial industry, commercial services, and cultural and creative industries have a good foundation for development, with China's "Wall Street"--Financial Street, the internationally renowned Xidan commercial district, and China's first industrial design and creative industry base--Beijing DRC Industrial Design and Creative Industry Center, which is located in Xicheng District. -Beijing DRC Industrial Design and Creative Industry Base. There are huge business opportunities in the fields of financial services, catering, exhibition, advertising, tourism, information consulting, legal, accounting and intellectual property services.
High-quality talents and strong scientific research strength
Xicheng District is a window to China's scientific, technological and academic level, with the Chinese Academy of Sciences and the Chinese Academy of Engineering, which represent the highest level of Chinese science and technology, located in Xicheng District. As a gathering place for the headquarters of political, economic and cultural organizations, Xicheng District also attracts the highest-quality talents from home and abroad to show their talents here. It is also home to a large number of national and Beijing-level research institutes and institutions of higher learning, which are national leaders in the fields of energy, information and communication, urban planning, construction materials, industrial design, mechanical industry and automation, and which have established cooperation with domestic and foreign enterprises and institutions to train professionals in various fields. The government also invests heavily in the development of science and technology.
Concentration of large enterprises in China and ideal operation place for multinational headquarters
A stable social environment, strong economic strength and unique central advantages make Xicheng District an ideal location for corporate headquarters development. Xicheng District has the largest number of Chinese companies listed in the Fortune 500, with 10 of the 22 mainland companies in the total*** located in Xicheng District. An increasing number of international companies are also setting up their Asia Pacific and China headquarters or branches and representative offices in Xicheng District. According to a survey of foreign companies already operating in Xicheng District, 98 percent of investors are satisfied with the development environment in Xicheng District.
Preferred Destination for Experiencing Chinese Culture and the Charm of the Ancient Capital
With its long history and unique culture, Xicheng District is the best place to savor the charms of the 1,000-year-old city of Beijing, which boasts two-thirds of the old imperial city and all of its waterways. In Xicheng, you can experience the oldest Beijing hutongs with the longest history, or experience the purest lifestyle of the old Beijingers in the courtyard houses that have been preserved for centuries; here you can enjoy the exquisite imperial meals of the palace, or taste the most authentic Beijing snacks, and there are also numerous royal gardens, former residences of celebrities, cultural relics and folklore stories waiting for you to visit.
Complete investment service system
Xicheng has professional investment service organizations, Xicheng District Economic Service Hall provides one-stop service, Beijing Foreign Invested Enterprises Association, Xicheng District Branch of China Council for the Promotion of International Trade, Xicheng District Chamber of Commerce of the China International Chamber of Commerce and so on, to provide investors with convenient and efficient investment and business services.
The unique location advantage, strong and stable economic foundation, optimized and reasonable economic structure, deep and ancient cultural deposits, and lingering natural beauty make Xicheng District a rare investment environment at home and abroad.
Characteristic commercial culture of
Xicheng District business: characteristics lead the fashion
In Beijing, there is a commercial district to cultivate a consumer group is spreading in the direction of rejuvenation, and that is the Xidan commercial district. Go to the Pearl to find fashionable and cheap jeans, to the Friends of the purchase of interviews into the formal wear, shopping Xidan mall to pick a number of brands of watches, by virtue of the new wave of industry, fashionable goods, romantic environment, Xidan is increasingly sought after and favored by young consumers.
"This is just a microcosm of the commercial development of Xicheng, in Xicheng, young and fashionable consumers if they want to buy the desired goods, in Xicheng various characteristics of the theme of the store, quasi can be found." Xicheng District Business Bureau Secretary Wang Xin said in an exclusive interview with the media, "to create commercial retail store differentiation, to meet the multi-level consumer demand and personalized consumption is currently the general trend of the development of commercial business in Xicheng. At present, Xicheng has a total commercial business area of nearly 1.6 million square meters, with 32 commercial facilities of more than 10,000 meters. With the segmentation of commercial operations, specialization and thematic trends have become the development trend of Xicheng's commercial development."
In the first half of this year, Xicheng District's billion-dollar shopping malls realized a cumulative retail sales of 5.32 billion yuan, accounting for 34.7 percent of the district's retail sales of social consumer goods, an increase of 0.04 billion yuan over the same period last year.
Highlighting the characteristics of large stores to avoid similar competition
Xicheng large shopping malls, just in Xidan gathered in the Friends of the Department Store, Junta Department Store, Joy City, Xidan Pearl and other 10 large department stores.
Such a dense commercial setup, how to make each store healthy development, has become the key to the economic development of Xicheng. In this case, subdividing the commercial sector, highlighting the characteristics of large stores and avoiding similar competition have become the choice of Xicheng business.
Wang Xin said that in recent years, Beijing's large department stores have mushroomed, mostly in the form of shopping centers to compete for consumers. There are two ways out for the development of large-scale integrated department store retailers, one is to take the road similar to the Tianyi and Wantong commodity trading markets, and the other is to take the road of characteristic theme management. With the increasing disposable income of the public, the pursuit of fashion, the expression of value, experience personalization has become the trend, therefore, the choice of characteristics of the theme of the business is the way out of the development of large department stores.
China Friends, Jun too, Huawei, Xidan Mall, Hualian, Chang'an and other large integrated retail stores, the characteristics of the operation, theme management determines their market share, determines their prosperity in the business district of the boom and prosperity, but also reflect the quality of Xicheng commercial and business level. On the contrary, consumer competition is inevitable, to price war to get boom is not likely to last.
In this case, the Xicheng Business Bureau proposed that each mall has a superior large stores based on the subdivided business. The well-known features of each store, the most attractive to consumers, the strongest consumption of commodity categories highlighted, increase the proportion of commodity structure in the store. The Xicheng area of the various large department stores are planned to commodity characteristics of the store, Parkson to cosmetics-based business; and Zhongyou and Juntai is mainly through the brand mismatch to highlight the characteristics of the large stores to highlight their own characteristics, design their own business strategy, effectively expanding the target consumer population, consolidate the original customer base.
Medium-sized retail stores focusing on brand franchises
In addition to building large shopping malls into thematic specialty stores, the Xicheng Bureau of Commerce has proposed that medium-sized commercial retail stores within the jurisdiction be made to operate as franchises.
To a certain brand, a certain category of goods as a theme store, or a class of consumer groups as the theme of the operation. Xicheng District decided to introduce the franchise stores and franchises of international and domestic first-tier brands; the collection of goods in a wide range of fields such as sports, tourism and performing arts; and the proprietary merchandise city for women, couples, children and other consumer groups.
Centered on this idea, Metersbonwe stationed in Xidan International Plaza, and positioned as Metersbonwe's flagship store in Beijing, to sell casual clothing, targeting the positioning of the crowd in the 30-year-old. At present, Xidan International Plaza B1 to 5 floors have all become the Metersbonwe store, the ground floor for the merchandise outlet, 1-2 layer is a men's specializing in clothing, 3-4 layer is mainly engaged in women's clothing, 5 layer is a very distinctive clothing museum.
The reporter found in the interview, into the store, the elevator as the boundary can be divided into two parts of the store, the left side of the main business Metersbonwe brand of clothing, the right side is another brand of Metersbonwe ME&CITY sales area.
Currently, both brands of clothing are in the seasonal sale, the discount is about 50% off, the cheapest 15 yuan to buy a T-shirt. In the sales area of Metersbonwe, the reporter saw, driven by the hit movie "Transformers", Metersbonwe launched the Transformers characteristic T-shirt is very hot, the purchase of the crowd to secondary school students, because of the discount promotion, many people buy is two or three, the sales scene is very hot.
"Metersbonwe flagship store opened in Xidan, to make up for the unbalanced development of Xidan business district, the lack of specialty stores." Wang Xin talked about this year, is located in Xinjiekou Wan Te building was made into a jewelry trading center, mainly engaged in gold, platinum, inlaid, silver, jadeite, gemstones, ornamental stones, jewelry, accessories and other brand sales, while equipped with food and beverage, business negotiations, jewelry processing, testing and identification and other ancillary services. 19 March opening day, the trading center sales amounted to 150 million yuan.
Additionally, Daishman Shoe City has moved out of the zoo area and settled in Xidan, Xinjiekou and other business districts.
Small stores centralized to create a characteristic commercial street
In the east of Shichahai, there is a hutong connected to Di'anmen Street, where stores on both sides are full of counters of various kinds of tobacco pouches, framed paintings and fireworks. During the late Qing Dynasty, stores of all sizes on the street made their living by operating tobacco pouches, and because the street itself resembled a tobacco pouch, it was called Tobacco Pouch Diagonal Street.
Though it has gone through changing times, the tradition of selling tobacco pouches on Tobacco Bag Xiejie has been preserved. At present, apart from the restaurants and bars at the east and west entrances of the street, the stores in the street mainly deal in pipes, lanterns, kites, tea utensils, antiques, ethnic costumes, folk handicrafts and traditional tailoring, among other things.
In recent years with the commercial segmentation of the business, the West Side of the commercial specialization, thematic trend is becoming more prominent, to a theme to unfold the associated goods consumption clustered in a street has formed a trend, driving the development of commercial characteristics. "Concentrating small stores with similar and related business forms is also the embodiment of specialization and thematic operation." Wang Xin said, "The current Smoky Pocket Diagonal Street expresses the commercial heyday of old Beijing 'in front of Dongdan, Xisi and Drum Tower', which is characterized by professional theme stores operating in the Xicheng culture, and relying on 'traditional classic modern boutique stores' to support the commercial characteristics of the business."
Not only is the smoke bag diagonal street, a few years ago, cell phones, building materials, electronic equipment, audio equipment, shabu-shabu and other businesses opened in a concentrated manner, so that Xizhimen, Fuchengmennei, Xisi, Xinjiekou and Taipingqiao really red-hot for four years long, these commercial streets are completely operators piled up the market spontaneous formation of the city in the capital has a very deep influence of the radiant power.
Seeing this, the Xicheng Business Bureau in the original small stores concentrated on the basis of these traditional characteristics of the street re-planning and organization of these same business gathered into a distinctive commercial street.
Wang Xin said, Xicheng District's characteristic commercial street **** there are seven. According to industry rules, the length of the characteristic commercial street is generally maintained within 700 meters, the distribution of business, characteristic goods and the goods associated with it should account for more than 70% of the street, the other 30% can be set up to support commercial facilities.
Currently, Xicheng District is upgrading Guiguo Temple Snack Street, this year, "11" will officially open the street debut. After the transformation of the Guiguo Temple Street will have 70% of the business mainly operating specialty snacks, including the old Beijing traditional Guiguo Temple snacks, modern grilled fish and shark's fins, Shaanxi and Xinjiang and other places of specialty snacks. 30% of the business of the Peking Opera face painting and other characteristics of Beijing's handicrafts. The project is currently undergoing ground paving and storefront remodeling, the hanging of plaques and signboards, and the integration of the business has been completed. In addition, through the replacement, will also be in the Guiguo Temple snack street to create a small theater of Beijing characteristics, when the public can taste the special snacks to enjoy the Beijing opera.
Similar to this also includes the Erqi Theater Road restaurant street, Shichahai tea bar street, Xinjiekou musical instrument characteristics of the street, Guiguo Temple snack street, restaurant and bar Jinshu Street, and wedding photography gold street.
Wang Xin said, these representative of the commercial street of **** the same point is the professional highlights, clear consumer groups, business positioning is clear, store concentration, consumer choice of space is broad. Consumers can satisfy their consumption needs and get the enjoyment and pleasure of consumption here. The charismatic features of the commercial street play a very important role in enhancing the commercial image of Xicheng and leading modern urban consumption.