1. Consumers' tastes are constantly changing, and when more and more ice creams with different flavors appeared in the market, the McKee Ice Cream lost its competitive advantage, which led to a decline in sales, and the company faced the discontinuation of the production.
2. Cost issues, including the cost of raw materials, production costs and so on. If the production cost is too high and the selling price cannot be increased accordingly, the enterprise may face loss and therefore may consider to stop production.
3. Market strategy adjustment. Companies may adjust their product lines according to market trends and their own development needs, discontinuing certain products in order to focus resources on more promising products.
Please note that the above is only one of the possible reasons, and the details may vary depending on the company's business decisions or changes in the market environment. We recommend checking related news or visiting the official website for more information.