China is not only a big cultural country, but also a big food country. I believe many people have eaten monosodium glutamate, which has always been the simplest condiment. Lotus, the former king of monosodium glutamate, 1 1 year made no money and lost 300 million. Now their only profit is to eat old capital and sell assets.
We should know that during the brilliant period of Lotus, the output of monosodium glutamate was the first in the world, and the sales volume was also the first in Asia. Although our market share in China is over 90%, Lotus is indeed a veritable king of monosodium glutamate, but now it has plummeted.
In fact, there are many reasons why the lotus fell so low. First of all, the company's business methods are outdated and there is no reform and progress. Many problems, such as overstaffing and irregular management, suddenly broke out, and the enterprise was on the verge of bankruptcy.
In addition, with the improvement of modern people's health awareness, fewer and fewer people buy monosodium glutamate. I don't know when, the "harmful theory of monosodium glutamate" began to spread, and monosodium glutamate gradually disappeared from China's family kitchen, and many restaurants refused. However, it should be noted that there is no authoritative statement that monosodium glutamate is harmful.
However, the big brother of monosodium glutamate, such as Lotus, didn't come out to speak for himself, which is the default in many people's eyes, further leading to the shrinking of the monosodium glutamate market. I have to say that Lotus has never been innovative and can't keep up with the times, so it has declined.
Lotus gourmet powder has just started restructuring, but it's a little late, and the diversification of their products is not good. It's really touching that such a big brand suddenly disappeared.