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What is the operation of Meituan merchants? What skills do you need?
when you see the post of "meituan business operation", there may be three meanings. 1. It operates and manages various destination businesses on the Meituan platform; 2, it is operating on behalf of the company, and the merchants of Meituan platform help the merchants to operate the store; 3. In the brand/store, help your own store to operate in Meituan; Different positions have different responsibilities and need different skills. Let's go to Kangkang one by one. First, the Meituan platform merchants operate Meituan with various businesses. In addition to the familiar take-away business, there are many businesses that need merchant operations to operate and manage merchants. 1. Take-away business operations also distinguish between take-away business operations and ka business operations, which are generally responsible for the development and operation of take-away businesses. It's just that ka is responsible for the investment promotion and operation of large chain brands. The details are as follows: 2. Business operations that people are not familiar with, such as fast donkeys, need business operations and medicine. Logic is all about the operation and management of businesses. The comprehensive life service also requires business operations, homestays, flash purchases, etc. 3. Summarizing business operations on the Meituan platform is also roughly divided into three categories: one is partial investment, and the job name is business bd, business manager, account manager, etc. Focus on recruiting merchants into the platform; For example, the business of B&B operates bd. The same takeaway team bd is also quite a lot; Necessary skills: the first category of investment promotion is partial operation, and the job name is merchant operation, xx category merchant operation, xx category merchant operation, merchant and supply operation and so on. On the one hand, we should be responsible for category development, but also for the operation and management of merchants to help them operate; For example, the business operation of the wine category of the flash purchase team, the business and supply operation of the store team, etc.; Necessary skills: category operation+business operation The third category is partial strategy, and the job name is business strategy, business xx strategy, business governance and so on. Focus on a strategy of a business. For example, fast donkey's business strategy is mainly responsible for mining and positioning business operation problems and formulating landing promotion strategies; Home-to-home business marketing strategy, focusing on the marketing strategy of takeaway. Necessary skills: strategic ability+business operation+specific strategic ability. I want to go to Meituan to be a business merchant, but I don't know how to prepare for the resume interview and how to make up my skills. I can ask the business operator to conduct interview training. One hour helps you analyze all aspects from the perspectives of job disassembly, resume analysis, skill analysis, skill completion and interview question prediction. Lian yuemo682 secret code meituan interview counseling. Second, there are many names for the business operation positions of the operating companies. Some of them are called Meituan Business Operation, Meituan Operation, Meituan Review Operation, Operation Specialist and Operation Assistant. When you are looking for a job, you can look at the job responsibilities in detail. For example, this company is responsible for the operation of the takeaway shop Meituan takeaway and hungry. Necessary skills: business planning ability+activity operation scheme ability+data analysis ability, etc. Third, there are many names of business operation positions of brands/stores, such as take-away operation, Meituan operation, Meituan comment operation and so on. It is mainly responsible for the operation of its own platform in Meituan. Necessary skills: store operation+brand promotion+data analysis, etc., have you got it? Therefore, when you see the operation of Meituan merchants, you may be doing business operation management in Meituan, acting as an agent, or being responsible for the operation of your own store. Different positions need different skills. But on the whole, we must understand the platform and understand the operation. Above, students who think it is useful can open a dense praise, hoping to help you and inspire you. If you also run the Meituan business and don't know what to learn and how to prepare for your resume interview, you can talk to Yuemo (yuemo682). Founder of Yuemo Channel/Enterprise Operation Consultant/Operation Personal Education. Goose Tong invited lecturers, all of whom are product manager columnists, lecturers in the course of "Business Operation" in Starting College, and high-scoring experts in "Business Operation". He is good at building operation system, involving business growth system, content operation system, business refinement operation system and so on, serving 5+ students all over Ali, Pinduoduo, JD.COM, Shrimp Skin, lazada and other companies.