1877 started in Italy, and is the world's top Italian food brand, focusing on the research and development of pasta/spaghetti sauce/bread biscuits.

Bailai Group was established in Parma, Italy in 1877, and Pietro Barilla began to deal in bread and pasta. Belay Group's pasta, pasta sauce, bread and biscuits business covers the whole world, continental Europe, Italy and northern Europe.

For nearly 140 years, Baiweilai Group has been run by an Italian family. At present, the group is managed by Guido, Luca and Paolo, the fourth generation members of the family.

1877 started in Italy, and is the world's top Italian food brand, focusing on the research and development of pasta/spaghetti sauce/bread biscuits.

Bailai Group was established in Parma, Italy in 1877, and Pietro Barilla began to deal in bread and pasta. Belay Group's pasta, pasta sauce, bread and biscuits business covers the whole world, continental Europe, Italy and northern Europe.

For nearly 140 years, Baiweilai Group has been run by an Italian family. At present, the group is managed by Guido, Luca and Paolo, the fourth generation members of the family.