Question 2: What is the revelation left by the "Wanglaoji" brand dispute? Data chart A few years ago, many people do not know "Wang Lao Ji" brand is the cooperation agreement between Guangzhou Pharmaceuticals and Gadobao Group, most people mistakenly think that "red cans and green boxes are a family". At that time, the advertising slogan of "Fear of fire, drink Wanglaoji" made a herbal tea brand achieve a larger market share than the well-known beverage companies. Here I have to say that the "Wanglaoji and boxed" advertising slogan, really hitched a ride, Gadobao every year in the brand publicity on the cost of not a few, in 2008 in the Wenchuan earthquake donations of one hundred million, but also the brand development to the extreme. At that time, many people questioned Wanglaoji in the hype, including the subsequent "block Wanglaoji" activities, but in fact, this controversy was soon drowned out by the netizens' saliva: "hype? You also donate a hundred million to try." Through this act of charity, Wanglaoji's sales have reached an extreme peak since its production. At that time, the publicity of "Green Box Wanglaoji" of Guangzhou Pharmaceuticals also increased, and gained a lot of benefits. "Flowers are not red for a hundred days". Wanglaoji brand dispute, in fact, from and Gadobao signed the brand use cooperation book, has long been buried the seeds of dispute. Facts have proved that in front of the cooperation is always only "interests". At that time, the cooperation was definitely a win-win situation for both parties after careful consideration, and perhaps they never thought that there would be a day when they would have to go to court. The main reason for today's dispute is that "Wanglaoji" is on fire. In this brand dispute, Gadobao's contingency performance is really on point. From the beginning of the can "half Wanglaoji, half Gadobao" font, and then from "afraid of fire, drink Wanglaoji" to "authentic herbal tea Gadobao production", a series of response to the brand conversion A series of responses to minimize the loss of brand conversion. At present, it seems that the red can remains largely unchanged, only the font "Wanglaoji" to "Gadobao", many customers actually do not realize that these "details" of the change, but Nevertheless, Gadobao still paid a big price. In this brand dispute, many bystanders will "sympathize" with Gadobao, thinking that the child that was raised is now being given back, doing a "losing business". This point, Gadobao is indeed a little "wrong". However, the matter is divided into two considerations: Gadobao annual brand royalties to GuangDong only a mere 5 million, compared to the annual sales of tens of billions of dollars, completely disproportionate. Imagine for Guangzhou Pharmaceuticals, this is not a "lose money business"? Leaving aside these aside, this "brand battle" in fact, what inspiration is left to us? Self-created brand is the way to live long time to see China is the world's largest "OEM factory" one, whether it is a high-end machine in the cell phone Iphone, or clothing class Adidas, or cosmetics, or other, have OEM factories in the country. These brands, which are "prohibitively expensive" for ordinary people, have made many multinational corporations and even the Fortune 500 companies. However, the profits made by OEM factories are very small. The vast majority of the proceeds are still obtained by the brand-holding enterprises, which is the power of the brand. When Gadobao signed the cooperation agreement with Guangzhou Pharmaceuticals, it was precisely because it valued the brand potential of Wanglaoji. However, in the past ten years, when Gadobao has been able to create its own brand, he has lost the opportunity again and again. So far, there are only "original Wanglaoji brand herbal tea" and "Kunlun Mountain mineral water" two brands, single-brand operation, once there is a dispute, you may face the "total loss" crisis! The branding of Wanglaoji is not a new brand, but it is a new brand. Although when the Wanglaoji brand controversy to the hot water, Wanglaoji had to play the main "Gadobao brand" herbal tea, but this time has been delayed, missed the best time to create their own brands. So the creation of the brand "should be sooner rather than later", and the agent brand is always "for others to do the trousseau", even if you do profit from the agent brand, but the biggest beneficiary is always the brand owner or holder. Scrupulously abide by the way of business is the best plan This time Gadobao reason for the weakness of a major reason is that, with the original general manager of Guangzhou Pharmaceuticals signed Wanglaoji brand extension of the use of the agreement. It has been verified that this agreement is Gadobao through bribery and other unusual means to achieve the purpose, and therefore be certified invalid. Facts have proved that this move, go too "stink". Paper can not wrap the fire, things come to light, gadobao not only in the "bribe" and other bad impression, and may even pay for this brand reputation affected by the more serious price. Business that is the right way, this sentence many people understand, but in front of the interests, many people will try to take risks, bet a hand. In fact, this kind of "bet" will make the development of the situation worse, and ultimately end in failure. This Wanglaoji brand dispute, once again give us a wake-up call: business that is the right way, is by no means an empty phrase, but for thousands of years from the businessman summed up the real insights. The combination is a win-win situation, and the division is a lose-lose situation Some people say that this Gadobao perfect defeat, Wang Lao Ji brand ...... >>
Question 3: What's going on with the trademark dispute between Wanglaoji and Gadobao? Wanglaoji is the trademark of the Guangzhou Pharmaceutical Group, licensed to Gadobao use, Gadobao spends a lot of money to create a famous, Guangzhou Pharmaceuticals took advantage of the expiration of the license contract to take back the trademark, do not let Gadobao use.
Question 4: Wanglaoji and Gadobao trademark dispute in the end is how Wanglaoji is the trademark of the Guangzhou Pharmaceutical Group, licensed to Gadobao use, Gadobao spend a lot of money to create a famous, Guangzhou Pharmaceuticals took advantage of the expiration of the licensing contract to take back the trademark, do not let Gadobao use. That's what happened.
Question 5: Wang Lao Ji and Gadobaos 2.9 billion trademark case in court, who eventually won With the fall of the final judgment of the "matching program", Gadobaos are afraid that they can not say in the ads, "exclusive authentic formula" this sentence.
July 19, Guangdong High Court of Wanglaoji Gadobao "matching program" to make a final judgment, rejected the Gadobao appeal, to maintain the original verdict. At the end of last year, the Guangzhou Intermediate People's Court ruled that: Gadobao immediately stop the infringement of false propaganda and commercial defamation, and compensate Wang Laoji economic losses and reasonable *** costs 5 million yuan, at the same time, but also in the "Guangzhou Daily" and Gadobao Group official website home page to publish a statement and public apology.
In fact, the three-year-long "formula" dispute is the final result of the two formulas are authentic.
Public information shows that since June 2013 to date, the court **** on the Guangzhou Pharmaceutical Wanglaoji and Gadobao 8 cases to pronounce judgment, the case involves trademarks, decorations, advertising language, and many other behaviors, Gadobao is currently required to pay the cumulative compensation of nearly 200 million yuan. In 2013 alone, Gadobao's advertising expenses for the title "The Voice of China" amounted to 200 million yuan.
It remains to be seen who will be the ultimate winner in this never-ending litigation dispute.
Question 6: What started the dispute between Gadobao and Wanglaoji? In fact, Wanglaoji this trademark is Gadobao Group from the Guangzhou Pharmaceutical Wanglaoji that signed the main trademark contract. Not Gadobao's own brand.
To the expiration of 2013 Therefore, recently in the television and other major media will see the red can of herbal tea renamed Gadobao and so on the advertisement
Attachment: the relationship between Guangzhou Pharmaceuticals and Gadobao
In 2000, the main trademark contract was signed (the time limit is until 2010);
In November 2002, the first supplemental agreement was signed (the time limit was extended to 2013), which was signed by the original president of Guangzhou Pharmaceuticals Group.
In November 2010, Guangzhou Pharmaceuticals announced in Beijing that the brand value of Wanglaoji was worth hundreds of billions of dollars, and then Gadobao issued a statement clarifying that there is no affiliation with Guangzhou Pharmaceuticals, making the conflict public;
In April 2011, Guangzhou Pharmaceuticals submitted an application for arbitration of the trademark Wanglaoji;
In December 2011, the case of the trademark Wanglaoji entered into arbitration proceedings.
On May 11, 2012, GPHL received an award from the China International Economic and Trade Arbitration Commission (CIETAC) dated May 9, 2012, in which GPHL won the case.
On May 15, 2012, GPHL won the Wanglaoji trademark[2].
Question 7: What are the ins and outs of the branding battle between Gadobao and Wanglaoji? The ins and outs of the branding battle between Gadobao and Wang Laoji
In fact, the trademark Wang Laoji is
the main trademark contract signed from Guang
Laoji. It is not owned by Gadobao
.
The trademark contract will expire in 2013, so recently you will see advertisements on TV and other major media about the red can
changing the name of Gadobao and so on
Attachment: Relationship between GuangDong and Gadobao
The main trademark contract was signed in 2000 (with a timeframe of up to 2010);
The first supplemental agreement was signed in November 2002 (with a timeframe of extension up to 2013), after which GuangDong signed the main trademark contract with Gadobao, which was extended to 2013, and then the first supplemental agreement was signed with the first supplemental agreement.
Signing of the first supplementary agreement in November 2002 (the time limit was extended to 2013), after the former president of Guangzhou Pharmaceutical Group
accepted HK$2 million from the chairman of Hong Kong Hongdao Group
;
Signing of the second supplementary agreement in June 2003 (the time limit was further extended to
),
acceptance
of HK$1 million, and then
fell down;
November 2010, Guangzhou Pharmaceuticals released in Beijing Wanglaoji
over 100 billion, and then Gadobao issued a statement to clarify that there is no
between Guangzhou Pharmaceuticals, so that the contradiction is publicized;
April 2011, Guangzhou Pharmaceuticals submitted "Wanglaoji trademark" arbitration application;
2011
In December 2011, the "Wanglaoji trademark" case entered into arbitration proceedings;
On May 11, 2012, GPHL received
an award dated May 9, 2012, in which GPHL won the case.
On May 15, 2012, GPHL won the Wanglaoji trademark
Then Gadobao Group registered the "Gadobao" brand, and under Gadobao's fierce propaganda, advertising, public relations and marketing offensive
, it reoccupied the main market for herbal tea.
Issue 8: Trademark war of Gadobao Group Along with the advertising slogan of "Drink Wanglaoji if you are afraid of fire", "Wanglaoji" has become a household name of herbal tea brand. However, in 2012, the trademark and branding duel between several enterprises related to "Wanglaoji" has caused Wanglaoji to be quite "on fire". On April 11, 2011, Gadobao Group, to which the red can of "Wanglaoji" belongs, held a press conference, claiming that it had been collecting evidence to the Trademark Section of the Chengdu Municipal Administration for Industry and Commerce and the Law Enforcement Division for the claim of "infringement of the right of packaging and decoration unique to the well-known goods of 'Wanglaoji'". Packaging and decoration rights of 'Wanglaoji' famous commodities have been infringed upon" as the reason for reporting the unfair competition behavior of GPHL. The statement originated from a recent announcement by GPHL that it had licensed the "Wang Lao Ji" trademark to Guangdong Guangfang Industrial Co., Ltd. for use mainly in non-herbal tea products. In fact, at the just-concluded 2011 Chengdu Spring Sugar & Wine Fair, two "Wang Lao Ji" branded products already appeared on the booth of COFCO, including "Wang Lao Ji" Solid Energy Porridge and Lotus Seed Mung Bean Porridge, which are both in red color with yellow color packaging, and "Wang Lao Ji" branded products. "Wanglaoji" characters. The packaging indicates that the products are authorized by GPHL, and distributed by Guangfang Industry. Gadobao said, in the industrial and commercial bureau of trademark registration query, GuangDong applied for trademark registration does not include porridge product categories, and "WangLaoJi" porridge products registered by the natural person WangFuSheng. Guangzhou Pharmaceutical in the absence of porridge trademark ownership of the case of authorization, allegedly illegal. Moreover, wide food industry launched two new "Wang Lao Ji" products, although not herbal tea, but its appearance and Gadobao produced the red can "Wang Lao Ji" herbal tea similarity is very high, there is a suspicion of infringement. GuangDong, on the other hand, said that the GuangDong Group of Gadobao authorized the production and sale of herbal tea beverages, and the authorization of the GuangFang Industrial non-herbal tea business is not in conflict. In addition, the dispute between the two sides is still escalating and fermenting. Guangzhou Pharmaceutical announced on March 4, 2012 that it signed an agreement with Guangzhou Baiyunshan Hutchison Whampoa Chinese Medicine Co. Baiyunshan Hutchison Whampoa handed over its Baiyunshan Herbal Tea series products to Wanglaoji Pharmaceuticals as its sole agent. After the cooperation between the two sides, Guangzhou Pharmaceuticals will Baiyunshan herbal tea into the "Wanglaoji" herbal tea sales channels. The industry generally believes that Wanglaoji's "red and green dispute" will be upgraded to "red, green and white" melee. Subsequently, "Wanglaoji" lineage heir Wang Jianyi publicly expressed support for Gadobao, so that "Wanglaoji" trademark battle in another force to the surface. Such a statement makes the industry that Wang Lao Ji "red and green fight" situation reversal, the future direction becomes more confusing. Data show that Wang Jianyi is "Wang Lao Ji" founder Wang Zebang's 5th generation of granddaughter, in 1993 as the executive director of the family business Hong Kong Wanglaoji International Limited, is "Wanglaoji" overseas trademark holders. in November 2004, Tongxing In November 2004, Tongxing Pharmaceuticals announced a capital injection into Wanglaoji Pharmaceuticals, Guangzhou Pharmaceuticals in Wanglaoji's shareholding from 94.28% down to 48.0456%, and Tongxing tied for the first largest shareholder, the remaining 3.907% held by a natural person. 2011, March, Wang Jianyi began to serve as chairman of the board of directors of Tongxing Pharmaceuticals, January 2012 to replace Shi Shaobin became chairman of the board of directors of Wanglaoji Pharmaceuticals. According to sources, Gadobao hopes to use Wang Jianyi to pressure Guangzhou Pharmaceuticals, "Wanglaoji" trademark to Tongxing Pharmaceuticals and Guangzhou Pharmaceuticals joint venture Wanglaoji Pharmaceuticals, to retain their own continue to use "Wanglaoji" rights and interests. In fact, Guangzhou Pharmaceutical Group and Gadobao's "red and green dispute" has been for a long time. 2012 November, Guangzhou Pharmaceutical Group held a conference, said its "Wanglaoji" trademark valuation of 108.015 billion yuan, to become China's number one brand. Subsequently, red cans of "Wanglaoji" producer Gadobao in its official website issued a clarification statement that the red cans of Wanglaoji by the Hong Kong Hongdao (Group) mainland company Gadobao production and sales, and Guangdao medicine does not have any affiliation, will be two packages of Wanglaoji behind the story to the front of the stage. Data show that wanglaoji by wang zebang was founded in 1830, after liberation, divided into two, wanglaoji trademarks in mainland China was subsumed into the state-owned enterprises, and including Hong Kong, China, including other countries and regions, "wanglaoji" brand is still inherited by wang zebang descendants. 1997, February 12, guangdong yuyao group registered application for the "Wang Lao Ji" trademark. One day later, GPHL signed a trademark license contract with Hong Kong Hongdao Group. Hongdao obtained the exclusive right to use the "Wanglaoji" red cans for production and sales, and the contract was valid until December 31, 2011, according to the Voice of Economy's "Transaction Facts". According to the voice of the economy, "trade reality" reports, the protracted Chinese trademark first case worth 108 billion yuan Wang Lao Ji trademark dispute finally had a final conclusion, the evening of May 11, 2012, Guangzhou Pharmaceuticals in Hong Kong joint trading announcement that according to the China International Economic and Trade Arbitration Commission on May 9, 2012, the award, Guang...... >>
Question nine: Wanglaoji trademark dispute who is the winner First of all, Wanglaoji trademark is Wanglaoji heir all the trademark rights, because after liberation of the company's joint venture into the state owns the rights.
Wanglaoji trademark rights in addition to mainland China in the rest of the world the holder of the trademark are Wanglaoji descendants, so Wanglaoji trademark ownership is for the past that history has a specific statement.
Wang Lao Ji trademark from a well-known brand in Guangdong region jumped to become a national well-known trademark, the national brand value of the champion, Gadobao credit, the most tragic is Gadobao, a hand to cultivate the brand will finally be taken back, even Wang Lao Ji descendants said Gadobao production is the Wang Lao Ji ancestral secret recipe products.
The winner of Wanglaoji's trademark right is undoubtedly the state-owned department of Guangdong Province, Guangdong Province. But today Wang Lao Ji has fallen, as a national brand is really Lin people regret! But in fact, the winner of the trademark right in the Guangzhou Pharmaceutical Group, but the brand value of the loss is also the Guangzhou Pharmaceutical Group
Wang Lao Ji refraction is the aftermath of the public-private partnership. For example, Wuliangye hundreds of years of cellar inheritors and so on, the urgent need for a reasonable solution
Search for Tianjin trademark registration Wang Laoji