As one of the most well-known and influential annual events in the global digital entertainment industry, ChinaJoy includes games, animation, Internet film and television, Internet music, Internet literature, e-sports, trendy toys, intelligent entertainment software and hardware, and other digital entertainment categories, showing the development of the digital entertainment industry with new technology as the driving force, and comprehensively demonstrating the latest development effect of the global digital entertainment industry. The latest development effect of the global digital entertainment industry will be comprehensively displayed.
Related data show that ChinaJoy audience of 18-29-year-old young circle accounted for 72%, "Generation Z" crowd accounted for about 40%, the proportion of men and women is roughly appropriate, they are very receptive, very willing to bear new things, the concept of a very special characteristics of fashion trends and trendy lifestyles. They are highly receptive, willing to accept new things, have very specific ideas, and attach great importance to fashion trends and trendy lifestyles. As early as 2021, ChinaJoy has kept pace with the times, integrating past fashionable elements to further upgrade and launch the ChinaJoy Tide Pavilion, which involves trendy clothing and daily necessities, including clothing, makeup, home furnishings and other aspects of the content, and has become a channel for the integration of youth trend culture.
As a result, ChinaJoy, which has always been characterized by its image as a black-tech paradise and ACG utopia, has taken hip culture as a new entry point for its 20th anniversary. Nowadays, more and more fashion trend cross-border brands want to use ChinaJoy as an important carrier to attract the attention and favor of the "Generation Z" crowd, and on the occasion of this event, in order to more accurately reach the favor of the young circle of "Generation Z", ChinaJoy has also magnificently upgraded its Tide Pavilion to a new one. In order to more accurately reach the favorite young circles of "Generation Z", ChinaJoy has also magnificently upgraded the Tide Pavilion into the Tide Life Zone, which includes clothing, beauty, health, home, culture and travel, and script killing, etc., and has become a bridgehead for exhibitors in these categories.
Under the impact of the national tide culture, we don't presuppose the future, don't fall into the mold, accompany the "backwave" to play again, accompany the young people to grow up, and start a brand new adventure with the faith of starting a prairie fire. These consistent and diversified layouts allow ChinaJoy to iterate and update itself, thus taking the lead in the trend and responding to the entertainment needs of young people in terms of socialization and cultural confidence. As the trend of young people's culture grows from niche to mainstream, the many brands that "play along" at ChinaJoy will also reap greater commercial space and imagination. And when young people find a brand, cultural phenomenon or brand heartbeat with the same frequency like-minded, will also spare no effort "for the love of power generation", to give the brand side of the welcome feedback.
While it has been twenty years with the majority of the audience, but the constant introduction of new content, can always skillfully hide the traces of the years, so that ChinaJoy has become a good friend of time. Over the years, many brands have actively embraced change and successfully reshaped the minds of users by exhibiting at ChinaJoy, physically playing up with young people. A large number of young visitors also touched the diversified trend culture at ChinaJoy, understood and realized the charm of the cutting edge of fashion, and gained an in-depth understanding of various kinds of trendy lifestyles.
ChinaJoy will also take the initiative to expand the connotation of the scene for the young people's digital entertainment life to bring incremental value, with its own high attention, fans of high consumption power of the channel advantage, help many exhibitors accurately reach the center of the crowd and end-users, will be the "traditional civilization characteristics" mixed with the "young fashion trend", and the "traditional civilization characteristics" mixed with the "young fashion trend".
As one of the most well-known and influential annual events in the field of global digital entertainment today, ChinaJoy has a 10 billion level media matrix to help exhibitors effectively realize a win-win situation in terms of sound volume and sales. And also has nearly 1,000 exhibitors each year, precipitating millions of users, brand influence reaches hundreds of millions, online and offline comprehensive coverage, unlocking a new exhibition experience.
If your brand contains original, alternative new concepts, new technologies, new designs, now is the best time to reshape the habits of Generation Z users - the 20th ChinaJoy in 2023 will be held at the Shanghai New International Expo Center from July 28th to July 31st, and the investment promotion is currently underway. The investment promotion is now in progress, and enterprises are welcome to contact the organizer for participation. On the occasion of its 20th anniversary, ChinaJoy will continue to witness the vigorous development of China's digital entertainment industry with you! Here, we sincerely invite domestic and foreign industry enterprises *** to the event, *** to enjoy the world!
To learn more about the specific details of exhibiting and sponsoring at the ChinaJoy Tide-Life Zone, and to make reservations for related projects, please contact the organizer's staff:
Exhibiting and sponsoring
Mrs. Wang: Shijin@howellexpo.net
Mobile phone: 139106976
E-mail :yvonne_wang@howellexpo.net
Media Promotion
Ms. Zhu: Sumi_zhu@howellexpo.net
Mr. Wang: Chris_Wang@howellexpo.net
Official Website: ChinaJoy Shun.com The China International Digital Interactive Entertainment Expo (ChinaJoy for short), a brand under the banner of Technology, takes IP as the core and covers multiple fields of digital entertainment such as games, animation, Internet film and music, online literature, e-sports, trendy toys, intelligent entertainment software and hardware, etc., presenting a panoramic view of the development of the digital entertainment industry driven by new science and technology. Public Number