Many entrepreneurs know, "join" is currently the best choice, especially for white entrepreneurs, to join a well-known chain of brands is the most worrying way, but there are still many entrepreneurs looking for brands, headquarters visits, signing a contract on the loss, the following editorial share four entrepreneurial need to focus on the core! points, so that we do not blindly join the losses.

One, the brand advantage

Not necessarily famous is the best, to choose the right one for themselves. First, the brand has a unique selling point, can cause the target user **** Ming, second, taste and style of mass, the general population can be accepted, the user base is huge, third, VI style is strong, decorating with personality, visually can be the first time to impact on consumers. Download the 'business opportunities to go where' to learn more.

Two, cost considerations

Catering entrepreneurs, the need to invest in their own funds to do a comprehensive trade-off, to be clear about the scope of risk they can afford. Otherwise, the late continuous investment, will lead to a broken capital chain, which in turn affects the operation of the store. If their own funds are sufficient to invest a one-time investment of 500,000 to 2 million, then it is an investment type entrepreneurs. If you have more than 100,000 savings in hand, start with some well-known snacks, the risk is smaller, and the certainty of success is higher. Download 'Business Opportunities to Go' to learn more.

This cost of course includes the cost of the franchise fee, but the franchise fee in the operation of the total cost of only a small part of the total cost, so entrepreneurs should not be in order to save costs on the choice of fees only cheap, know that some of the cheaper projects often can only teach you some of the basic, no characteristics of the technology, but also can not provide a full range of store guidance and later support, this brand of franchising often low survival rate, the You may save a little bit of franchise fee, but to bear a huge risk of failure, the loss of store rent, storefront transfer fees, decoration costs, equipment costs, etc., it will not be worth it.

Three, the core technology

Examining whether a catering business is worth coming up with your savings invested to see whether the enterprise has its own research and development of the core recipes and unique cooking methods, the product can be standardized production. If the manufacturer can unify the provision of ingredients to ensure stable quality, improve the user taste experience, but also reduce the restaurant's operating steps, you can save the cost of hiring a chef, easy to manage, easy to copy, such a business is a good choice. For example, Wang Spicy Hot and Sour Noodle, the product is highly standardized, the base is ready-made, and the taste has a unique selling point. Download 'Business Opportunities to Go' to learn more.

Four, join the support

Many chefs go into business to open a restaurant, relying on their own culinary skills, thought they must be able to make money, but in addition to some outstanding people really successful, most of them returned home in defeat. Why many well-known restaurants, catering brand owners are not chefs, but can manage to run a good catering industry? Because many chefs only know the technology, do not know how to operate, so looking for catering franchise projects, must look for brands that can provide a full range of (site selection, decoration design, technology, equipment, marketing planning, brand promotion) support. Download 'Business Opportunities to Go' to learn more.