The popularity of any kind of food culture is inseparable from the invasion and popularity of the culture rooted in its back. Historically, Japan and South Korea have been China's vassal state, Japan and South Korea's food culture in the process of entering the Chinese market, the average consumer will not produce too many psychological barriers. Coupled with decades of Japanese and Korean pop culture in China's mainland has had a profound impact, resulting in Japan and South Korea's food culture of the two countries gradually and logically occupy a relatively mainstream position in the Chinese food and beverage market. So what location should be opened in order to get more customer traffic? How to choose the location to ensure a higher turnover?

Japanese and Korean cuisine store location directly affects the store's clientele, customer traffic, exposure, thus affecting the prospects for opening the store's earnings. Here are a few important elements of store location:

1, the overall evaluation of the business district

First of all, you should be through the professional business district assessment model, the business district's commercial maturity, business competition saturation, average daily traffic index on weekdays, average daily traffic index on holidays, holiday traffic growth index, traffic attraction index, the average length of stay, 3 kilometers/5 kilometers of passenger flow, Transportation Convenience Index, Education Level Index, Office Index, Medical Level Index, Shopping District Population Density Index, Commercial Activity Index, Mainstream Consumer Brand Store Clustering Degree, Radiation Radius Index, etc. for quantitative assessment.

Chart: Overall evaluation index of the business district

2. Target consumer group

The consumer group covers a wide range of various stages of the population have consumption needs. Then the site selection is suitable for the concentration of residents in the street stores, office buildings, large shopping centers, business circles or commercial streets nearby.

Chart: Average daily flow of people in target locations in February 2021

Chart: Percentage of population in target locations in February 2021

Chart: Heat map of population in target locations in February 2021

Chart: Linear statistics of average daily residential population in target locations in February 2021

Chart: Target locations in February 2021 Holiday Average Daily Resident Population (Hourly) Linear Statistics

In addition to population size, attention should also be paid to the gender, place of domicile, income level, asset status, consumption level, education level, presence of children, age of children, presence of caravan, and type of occupation of the population in the vicinity of the candidate store site.

2. Development of the Japanese and Korean cuisine industry in the business district

To provide in-depth insight into the type and number of food and beverage outlets in the vicinity of the target site, as well as the number of Japanese and Korean cuisine outlets stores, combined sales, sales volume, and customer unit price.

Chart: Number of Japanese and Korean restaurants in the target location area

Chart: Sales volume of Japanese and Korean restaurants in the target location area

Chart: Ranking of popular products of Japanese and Korean restaurants in the target location

Chart: Business status of Japanese and Korean restaurants in the business circle around the target location (500m, 1km, 3km) - customer unit price

Chart: Target Points side of the business circle (500m, 1km, 3km) of Japanese and Korean cuisine stores over the years, the opening and closing of stores

3, user evaluation

For the target site surrounding the business circle of Japanese and Korean cuisine stores, need to comprehensively compare and analyze the rate of positive feedback, poor evaluation rate, rating stars, taste ratings, service ratings, environmental ratings, user evaluation labels, user evaluation word cloud, etc., through the comparative analysis, to understand the selected location of the current Japanese and Korean cuisine stores.

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